Chapter 35 What should I do if I don't have enough inventory?
Wu Zhou's performance can still maintain rapid growth, a large part of which is related to Wu Zhou's continued vigorous traffic promotion.
But there is another reason that Wu Zhou's products focus on high-end customers.
Of course, this group of people will also take into account the price of the event.
But they have a lower price sensitivity than other consumer groups.
It is even said that there is a large proportion of people who value their time more than the hundreds of dollars saved.
Therefore, even if the big promotion is imminent and the consumption of the whole platform is suppressed, Wu Zhou's products can still grow against the trend.
618 is one of the two biggest promotion festivals of all e-commerce platforms in China, and the other is Double 11.
The outbreak coefficient of these two big promotion festivals is particularly high, and the sales volume of one day can top the amount of the past 3 days, and individual businesses, if there is just a particularly good pit, maybe the amount of a day can reach the amount of a month in the past, which is also very normal.
Of course, this kind of example is limited to a few small and medium-sized businesses, who have a small base.
Therefore, in the early morning of the big promotion node, merchants attach great importance to it.
Many merchants, no, it should be said, a little bit of enterprising merchants, will go to the market in the early hours of the morning.
Although the backstage was locked before the start of 618 and could no longer be operated, it was also a very happy thing to watch the numbers rise.
Wan was promoted to junior two from here, of course, he was also next to the computer, and he was also next to the company computer, and there was a small tent not far away, as well as his own bed, tonight, he would not go back.
This is also very common like him.
In the past, he would take the initiative to chat with a few top merchants and let them work harder and sprint again.
But this year, he didn't have to take the initiative. A bunch of top merchants took the initiative to find it.
A small number of medium-sized businesses that have a good relationship on weekdays will also contact him to ask for data.
Of course, they don't want their own data, their own data, they have their own background, although there is a slight delay, but they can also make a general reference.
They mainly want the Qiao Fei family.
Mostly, purely curious...... After all, they have all reached the fourth place, especially the momentum of the contrarian rise on May 31, which makes everyone curious.
And the three families, they pay more attention.
If by now, they haven't reacted to the fact that this small brand that has suddenly risen is their direct competitor, then they should roll up and go home.
During this time, as the performance of the Qiao Fei family skyrocketed, their performance was visibly weak.
The growth is sluggish, especially the two of them, the little mouse and the good family, their heads are all daily nuts.
And Qiao Fei's daily nuts now sell more than 1,000 copies a day.
You must know that their maximum number is only about 2000-3000, and most importantly, their price is only half of Qiaofei's......
Therefore, Qiao Feijia's daily nut, purely in terms of KPI performance, is already similar to their super explosive performance.
The most important thing is that I haven't seen the growth of Qiaofei's daily nuts have a weak trend, and its sales are still rising......
I'm not afraid that everyone is bad, but I'm afraid that I'm bad at the same time, the opponent is growing at a high speed.
So they want data, it's a business activity.
Of course I don't mind.
data, give ......
Isn't this the main purpose of introducing Wu Zhou's Qiao Fei family, although the effect seems to be unexpectedly good, but it is also good, not bad.
Wu Zhou was already asleep in the early hours of the morning.
Nothing to do with him anyway.
Liu Fei has to be on duty, and the industry is still selling. If something happens, she can take care of it.
If she goes to work the next day, Liu Fei can wait until she wakes up and comes back.
But the next day, when Wu Zhou got up and came to the company, Liu Fei had already arrived.
"Why did you arrive so early?"
"I can't sleep at home."
Wu Zhou didn't say much, after all, this kind of overtime is not happening every day, and there are a few companies that do e-commerce that don't work overtime during the big promotion, which is very commonplace.
Besides, the salary is also directly linked to this performance, and if there is something to deal with temporarily, Wu Zhou can't ask for this kind of responsibility.
Turn on your computer and get ready to see how the first night will be.
However, when Wu Zhou opened the interface on Tmall, he saw the data...... Well, lost...... The outbreak coefficient is too high, the system of Tmall supermarket has not been updated, and the technology on Ali's side is stepping up processing and brushing back the data......
The current data is only around 2 a.m., and the subsequent ones have not been updated or only a small part has been updated, and the distortion is obvious......
Then Wu Zhou logged in to DingTalk, and a bunch of pop-ups kept coming out one after another.
Some of the messages from the department stores that were added before asked Wu Zhou how the outbreak coefficient was when he participated in the 618 event for the first time......
Wu Zhou replied directly, the data was lost, and he didn't know very well.
Most of these businesses chatted okay before, but as for the bad chat, they were blocked a long time ago.
Life is not easy, but I can't spoil myself.
The last is He Mu, Wan Cong's information, and he talks about the most information.
He Mu mainly congratulated Wu Zhou's performance on breaking out very well.
By the way, I also took a screenshot of Wu Zhou, at 10 in the morning, the data was 22w+
At 30 a.m., the data is 51w+
At 50 a.m., the data was 82w
For an hour and a half in the morning, the data was 118w
Floor 2 hours, data 131w
I don't know, I thought He Mu was reporting to Wu Zhou.
The main thing is that Xiao Er is really too happy.
In May, Qiao Feijia's performance in the department store category was 280w, which was nearly double compared with April.
Qiao Mu is actually very satisfied, and feels that it is good to be able to stabilize.
Unexpectedly, this 618 is only the first day, and the current performance explosion is about 200w in the end, which is equivalent to more than 20 days in one day.
This amount is already the top two performance of the entire department store.
The first place was given a big hole by the platform this month, and their family also found live broadcasts and Taoke outside the station. This amount is only available after synthesis.
Therefore, in He Mu's heart, Wu Zhou's wave of volume, as long as the market is not played in the future, will become the TOP1 of the entire department store in June, which is appropriate. After all, there are two outbreak nodes of 6.16 and 6.18 behind.
In previous years, the outbreak coefficient was about the same as 6.1, or even better.
Counting only the performance of these three days, it will be 600w+, and the remaining 27 days will be about the same as the sales volume in May. In the end, it was close to 900w, and then increased slightly, 1000w, ......
I think he actually incubated a new brand in the department store category that produced 1000w in a month.
What an impressive achievement......
Therefore, just in case, Wu Zhou, who He Mu contacted directly, in addition to congratulating Wu Zhou on his very good outbreak.
At the same time, he also warned him that he should pay attention to the inventory.
Don't sell it and sell it out of stock.
"Uh...... It's true that there aren't too many goods, and the money is not enough, so I didn't make up so much. “
Then the arbor "....."
"Mr. Wu, Brother Ang, I will contact the leaders now, mention the amount of our supply chain finance to you again, and you can quickly prepare the goods in...... I'm begging you......"