In the past six months, the company's main energy is to prepare new products and prepare for the construction of factories.

Another top priority is to find the source of goods through the source channel.

The good thing to say is: help farmers to package production, sign a purchase agreement with farmers, and then plant products according to the requirements of Wuzhou Company.

"Self-built factories, self-built supply chains, and self-produced core raw materials", which can best ensure high quality and avoid malicious manipulation.

Of course, this set is also a heavy asset, even if the three families have been the head for so many years, they have never done such a thing.

There are similar plans for the head brands of individual subdivided categories, but most of them are only a single category.

And unlike Wu Zhou, batch, large area.

So obviously the performance of the whole company in the second half of the year is very good, and the profits are also good, but the last look at the financial statements, the net assets are increasing, and the profits are not much.

In the current snack category, Wu Zhou has already achieved TOP1, and several new brands are also integrating the original market little by little.

But after all, it takes time for the market to grow, and most of the country's annual consumption growth is within 10%. According to common sense, after becoming the head of the market, it is either upward or backward compatible.

The objects that are not compatible with Wu Zhou's side are mainly the main competing products of those head brands.

As for those small marginal third-rate brands, it is not the traffic that Wu Zhou grabs, after all, most of them are very low-priced.

The target demographic is completely different.

However, Wu Zhou grabbed the market of several big competitors. And these opponents don't want to admit defeat easily and be eliminated by the market?

In the second half of this year, as long as these head brands do not lie flat, their marketing expenses have repeatedly reached new highs.

The iteration speed of new products is several times higher than in previous years.

These are all helpless moves.

If the market has been in a state of rapid growth increment, even many big problems can be digested incrementally.

But once the market becomes a stock market, the problem will become prominent.

And if the market becomes shrinking, even small problems can detonate.

The current situation is that Qiaofeijia is doing an incremental market, and his growth is mainly harvesting high-net-worth individuals from head brands.

The head competitive brand has become a stock market, and the problem has begun to become prominent, so that they have to increase investment and digest the problem.

Some of the competing brands in the tail have become shrinking markets, and their markets have been eaten and digested by the price war of the head brands.

For consumers.

Even if you want to buy a good brand of products at a low price, if you want to buy a better one, you can buy Qiaofeijia.

In fact, now several leading brands are also following up and imitating Wu Zhou's selection and price route.

High quality, high price segment. It's just that for the time being, the results are relatively average, but the investment in this area is gradually increasing.

The New Year's Festival is the most peak season in the food industry, close to a month of activity cycle, everyone buys New Year's goods, goes home for the New Year, and visits relatives and friends to give gifts.

Or eat it yourself.

Wu Zhou's company has set up 2 New Year's gift boxes, which are pastries and nut candied snacks.

The retail price is above 300, and the two gift boxes have sold a total of nearly 970,000 boxes. Third, everyone has millions, or even millions of gift box sales.

Although their main transaction price is mainly concentrated in the 100 yuan, this time the volume still makes up for the price impact.

During the entire New Year's Festival, compared with the sales of Wu Zhou's three stores, the ranking was a little suspenseful and anxious.

Occasionally, he can pull the Qiao Fei family down from the first place.

But these things don't make much sense.

After all, during the New Year's Festival of Qiao Feijia, although the performance is a bit different.

But Wu Zhou's family made much more money than all three of them combined.

The total monthly sales of Qiao Feijia reached 610 million yuan, and the profit amount reached 360 million yuan, and the profit margin was further improved compared with before.

The main reason is that after the large quantity, some raw materials have been produced and directly mined, so that the cost can be reduced.

Wu Zhou's company is getting bigger and bigger, and Liu Fei, as an 'old employee', even if he has ordinary ability, his current monthly net salary can be stable at more than 2w+, and there are also full five insurances and one housing fund, and the provident fund of the operation department is 12%, and this piece also has 5000+ income every month.

As for the company's personal expenses for her, they are actually more than 3w+ every month.

When she went to work after the year, Wu Zhou also gave her a year-end bonus of 80,000 yuan.

As soon as Liu Fei got the money, she contacted her family.

"Dear Mom, let's go out to dinner with Dad tonight. The company has issued a bonus, there is 8w oh, hey, hey, hey..."

Liu Fei's parents used to work in state-owned enterprises, and now they are retired, and the old couple still have a lot of pensions.

In total, there are more than 10,000 yuan a month, and the daily expenses are not spent at all.

Liu Fei has said more than once in the company that she hopes to retire early and live the life of her parents, of course, it is still early to retire.

As for Liu Fei's husband, he works in a securities company, has a good income, and has a monthly income of tens of thousands, which is unstable, according to the market, but in general, it is still higher than Liu Fei's income.

The point is, you can also manage your money.

But because she loves to preach, Liu Fei calls her husband Teacher Zhao.

"Mr. Zhao, come out to eat tonight, the company has issued bonuses, and I have money."

Although Liu Fei has a lot of salary, most of them will be handed over to Mr. Zhao after reserving living expenses.

In her words, family assets still have to be placed in the hands of people who will increase in value, and she will only lose.

This year-end bonus is so much, she thinks of consumption, first eat something good, then clear some clothes and bags in the shopping cart, go to the mall to buy a few more bags, cosmetics and so on.

He has a happy family of origin, and he is enviably happy.

Liu Bin is the head of the e-commerce department of Wuzhou.

He worked very hard in the company, and he could even be called desperate.

Many people in the department know that he often stays up late and works overtime, and he is always the first to reply to the news of Xiao Er's work in the middle of the night. This is true even if it's 1 or 2 a.m., or it's a holiday.

Therefore, he was promoted to the director of operations of the e-commerce department in a short period of time, and there was no dissatisfaction.

It's just that what everyone doesn't know is that Liu Bin, who just graduated, was in a completely different state.

His family background is ordinary, his parents are just ordinary migrant workers, and when he graduated from college, he found a monthly salary of 3,000 yuan, and he was satisfied.

The mantra is: 'There are a thousand quintals of food, and three meals a day; There are ten bungalows, and it is also one bed."

Open-minded, the work is quite responsible, so I have been comfortable for 2 years.

met his current wife Wang Ying, the relationship progressed rapidly, meet the parents, do you want to get married?

Marriage requires a car and a house.

After that, he started to change, and the pressure made him 'grow up'.

The company works overtime for free, and after returning home, I continue to study and study, and meet with several excellent peer operators on weekends to exchange and learn together.

In just one year, the company's performance has increased several times, and the boss is content, but he hasn't, even if his salary reached 1.2w at the end of the year.

So quit my job, start a business, and take my wife with me.

This year, he earned more than 500,000 yuan and borrowed more than 600,000 yuan from relatives.

took out a loan to buy a car and a house, and married Wang Ying.

The monthly income minus the expenses can still have a balance of 20,000 or 30,000 yuan, and most of the surplus money will be used to pay off debts.

His parents were also proud of him, and his relatives began to praise him for his talent.

In the same year, Wang Ying became pregnant, and the family was very happy.

When the spring breeze is proud, he feels that God is not thin on him, and he is very happy.

However, his father had a serious illness, and he never thought that his parents would get sick.

After that, you need to increase your expenses by about 20,000 yuan per month.

Soon, the leadership of Tmall Supermarket was replaced, the platform was rectified, and it was necessary to become a boutique supermarket.

A grain of sand in the times is a mountain when it falls on an individual's head.

His income plummeted, from a monthly income of 60,000 or 70,000 yuan at the peak, to 40,000 or 50,000 yuan.

Half a year later, he was professionally beaten by counterfeiters and compensated 4w.

A perfectly verified old saying: Misfortune does not go alone.

The partner was relieved and paid attention to it later, but he was short of money, and he couldn't get up to let the partner share some of it.

daily life, barely making ends meet.

That year, Liu Bin felt that his life was at the bottom.

At that time, Wu Zhou invited him.

In the third month of work, his salary reached more than 3w, and then increased by 1w+ almost a month, and during the New Year's Festival, his performance accelerated again, and his monthly income even reached 8w+

As for the agency operation brand that cooperated before, his wife is mainly responsible, and he can still distinguish the priority and priority.

And Wang Ying, who gave birth to a child, didn't have to rest, and worked while breastfeeding, so that she could earn about 3w more per month.

For the year-end bonus, Wu Zhou sent Liu Bin 30w.

He transferred it directly to Wang Ying.

"Husband, it's almost enough to borrow the money from relatives." Wang Ying opened dozens of books, and after the repayment information, she added another 30w, and then spoke softly, breathing a long sigh of relief, with a rare relief on her face.

Liu Bin nodded and took her into his arms.

"Hard work, wife, we will get better and better in the future." Liu Bin hugged Wang Ying and said softly.

"Well, yes, it's getting better and better. It's good that you decided to come here in the first place. Otherwise, I don't know when I will be able to pay off my debts, but my father can't see it......" Wang Ying said at the end, and her voice was much quieter.

Liu Bin was silent, the father in Wang Ying's mouth was his father, but he was gone.

He will never see his son any longer.

"Wow......" A cry suddenly came.

Wang Ying got up in an instant and ran towards the room.