Although Gourmet is a new brand and has little popularity, with Qiao Fei's company as an endorsement, Ali's side is still specially approved, and it is easy to open.

Although it is a new store and new products are on the shelves, the second child in the industry also took the initiative to find it and was willing to match some activity resources.

This treatment. Liu Bin didn't ask for it for the time being, hoping to wait at least a month, after having a certain amount of basic sales, and then go to the pit, and I am very grateful to the industry junior two, as well as the support of the column activities.

This is what Wu Zhou requested.

In addition, some anchors also moved when they heard the news, knowing that it was Qiao Fei's new brand, and contacted them as soon as possible.

"Do you want to arrange a few pits to pull the basic sales in the early stage? We don't need a start-up fee, and the commission can be negotiated, just give our anchor fans a little welfare price."

Liu Bin is actually a little excited, after all, it is a new store and a new brand.

Everything is difficult at the beginning, and the new store is not easy to do.

So when he found Wu Zhou and knew that Wu Zhou's regulations were not to break the price, the solution he thought of was that the price would remain the same and give some gifts.

It's like the model of many head anchors selling head cosmetics brands.

After all, since those world-renowned head brands can do this, we have to do it in the same way and with the same treatment as them, and we don't lose our share.

"Let's talk about it if it really doesn't sell well, you can wait until you see the sales of the new store before deciding."

Wu Zhou still refused.

In fact, although it is a new store and a new brand, after all, gourmets have been subtitled for a while, and some of Qiao Fei's old customers, with a little attention, must already know about this brand.

Secondly, Wu Zhou's Doushou account currently has 1.8 million fans, which is definitely incomparable with those real head Internet celebrities.

But it can't stand the accuracy of the fan crowd.

The daily content of the account is mainly analyzed by Qiao Fei's consumer group.

Combined with the problems and troubles they encounter in life, they give solutions.

For example, how to maintain the value of high-net-worth users' assets? For financial topics, find some financial managers at the head of the industry and share them.

For example: spring, summer, autumn and winter, the 24 solar terms, may bring about physical health problems, find out some common ones, Chinese medicine to find a famous old Chinese medicine doctor, Western medicine to find the chief doctor of the head three hospitals, do a solution sharing.

Wait a minute

The content isn't vertical, but it's definitely useful, and it's targeted.

The videos are mainly in the form of long videos, and there is no "short" that caters to the mainstream of the platform.

Reason: If a person can't even watch this kind of valuable long video, there is a high probability that he is a person who pursues short-term stimulation, has no long-term planning, and lacks self-control, even if this part of the population is successful, it is only a small probability event.

In the middle of these valuable videos, there will also be interspersed with sharing some food safety issues in life, precautions for buying food, and what are the "best" ingredients.

If it happens to be related to your own product, you can add your own product image at the end.

The other is the official WeChat account of Wu Zhou's company, with nearly one million fans, all of whom are old customers of Qiao Fei's family.

The content is similar to that of Shake Hands, but it is more of an article-based.

Therefore, although the product has not yet been put on the shelves, the foreshadowing of consumer cognition has long been done.

Three days before the shelves, every day on the shelves, plus different product introductions,

After it is put on the shelf, the link will be shared as soon as possible.

In just five minutes, the number of orders for new stores and new brands exceeded 100, and sales reached 15,221.

Half an hour later, the total orders of the store exceeded 500, and the sales reached />

Seven hours later, the total number of orders in the store exceeded 1,000 and the sales reached />

At 23:59:59 that night, the store had a total of 1,682 orders and a total of 3 sales

32231。

On the first day of the opening of the new store, without any activity promotion, it was completely flat, and the performance on the first day reached the sales standard of the 7-level store.

Wu Zhou didn't do any precise traffic delivery, just to see how important these old customers are.

The purpose is also to test the effect of the traffic accumulated during this time.

The next day, the number of orders fell slightly, to only 1,372 copies, but sales had already exceeded 27.

On the third day, the number of orders fell again by 1201, and the sales volume was 24, but on this day, there were already comments on various products.

"Before I bought it, I thought it was Qiao Fei's, and I bought it directly without looking at it, but when I arrived, I found out that it was a gourmet. After asking the customer service, I found out that the gourmet customer is Qiao Fei's independent food brand. Finally, the taste is as high as ever."

"Qiao Fei's things can be entered without a brain. It's not going to be bad, hahaha."

"The stuff arrived yesterday, I was hungry last night, I ate a box of self-heating rice, it's really delicious, it's much better than outside, and the side dishes are enough. It's not a loss to Qiao Fei's family."

"I just don't have the brains to save some goods, haha."

"My mom said this self-heating rice was better than any of the meals she cooked."

"I bought it for my husband, he loves it, but I don't dare to tell him the price, I will buy it back when they finish eating."

"Crack in the wall suggests that I make breakfast products too, so I can sleep for half an hour more."

"The taste is really amazing, and the ingredients are very good, I thought it was concocted, and then I looked at the ingredient list, and there were no food additives. It's awesome."

"I can only say, you get what you pay for, a few dollars outside and this dozens of things, it really can't be compared. It's just that my wallet is a little unbearable, and it would be nice if some spices could be made into optional packs, so I can buy them cheaper."

There are many reviews, and there are also simple evaluations, that is, delicious, okay, short reviews such as brainless buying.

The lowest single product score is 4.9 points, and some are direct all 5 points.

Prima facie, it's okay.

In the follow-up time, the performance has begun to gradually stabilize, and the daily organic traffic performance can stabilize between 18-20.

Of course, this number was calculated by Wu Zhou himself, but Liu Bin did not calculate it, because after watching the traffic gradually stabilize, Wu Zhou's accurate traffic began to intervene.

Slowly it was 25, 35, and it rose to about 59, and the pace of growth slowed down.

In fact, Wu Zhou's new store opened, it can be said that in the e-commerce circle, those who have a little strength and a little network background have all gotten some news in advance.

Among them, of course, Wang Yan's family is the most concerned.

The performance on the first day shocked their jaws, but after looking at the performance for a few days, the performance has been declining, and the mood is slightly better.

It's just that this good mood didn't last for a few days at all, and it reversed again, looking at the sales that day by day.

In just a moment, Wang Yan's pride in creating a category OP1 hit is directly gone.

As for saying that sales beat Wu Zhou, does it make more sense than that? Revenues are so much worse.

He sold 10+, if you add up all the channels, it can reach about 15+ per month, and the average transaction price is also okay, it can reach about 14, and the average transaction price of other major competing products is almost 11.

The category of convenient fast food has added about 200 new performance per month to the current Wang Yan company, and the profit margin is about 5%.

In the food category, the Red Sea market, small profits and quick turnover, this profit margin is also normal.

Compared with other competitors in the industry, Wang Yan is satisfied.

But what about Wu Zhou.

"It's just a new store, and it's been on the shelves for a month, and consumers are crazy, so expensive things are actually sold for more than 10 million a month." Wang Yan couldn't believe it.

Of course, what he didn't know was that the operation of the company was also the contribution of this 10 million G

One of them.

As for Wang Yan's brand, they never eat the instant food products.

"It's junk food, don't eat that."

"Qiao Fei's things are exceptional."

These are the words they admonish to their family and friends as insiders.

For laymen, in fact, it can be seen directly through the product ratings, most of the scores of those low-priced running volumes are 4.7 points, or even below, and individual products are 4.8 points.

"This is not a bad thing, although the market is expanding rapidly, it is now stuck in a vicious circle of using lower quality products in pursuit of lower prices. If this continues, this category will definitely be ruined eventually."

"Now Qiao Feijia, uh, to be precise, should be the intervention of the gourmand brand, which has brought this emerging industry out of that vicious circle."

"Only with the intervention of such a high-quality brand that can sell sales can the image of this category be restored, and the category can develop healthily and long-term."

"In addition, Qiao Feijia's hot sales also mean that there is a demand for high customer orders, and our daily product selection and operation work should not be drilled into the dead end of the price war. Perhaps, raising prices is also a way to deal with the price war."

Liu Mei held an operational meeting, and she gave different suggestions.

"Choose some products that we have certain advantages in, and try them as much as possible according to Qiao Fei's selection standards."

"Try it with a new brand, we can actually learn from Qiao Fei's family and rush to the high-end."

"In fact, in the low-end market, the short-term benefits are obvious, but the long-term maintenance costs are high. In the high-end market, the opposite is true. 「

Liu Mei kept talking in front of the podium, and Wang Yan kept listening in silence.

It wasn't until Liu Mei finished speaking that she spoke.

"Then let's go the two ways together, and you can't put your eggs in one basket."