Chapter Eighty-Four: Wang Yan Obeys Softness?
Wang Yan has many big brands, but there are more small brands, and the main Tmall stores have more than 1,000 products alone.
There are several other Tmall stores and Taobao stores, but the performance is average.
Liu Bin didn't bother to look for it.
Directly through Wang Yan's main Tmall store, the turnover is about 20 million yuan in a single month.
The twenty products at the head, totaling about 6 million, have pastries and snacks and fast food, but they are mainly pastries, followed by fast food, and recently in the Mid-Autumn Festival, they also rushed up to a moon cake, but the moon cake is a strong season, and he will pass.
Uh, there's also a Korean brand of egg yolk pie.
After the product is brought out, the product is analyzed, the consumer buys the point, the pain point, the price and so on.
While doing the analysis, during this time, the Tmall store of the pastry hand was already going through the process, although there was no product landing, but the store was still very easy to open.
Liu Bin's series of actions were discovered by Wang Yan and his family.
After all, the factory that cooperated with it was notified before, and once the people of Qiaofei's family had any trouble, they would follow up in time.
Now Wu Zhou's side is a separate design of the production line, and it is product research and proofing.
Although the circle bar is large, the circle of the real head is still relatively small.
"They're going to make pastries?" Wang Yan frowned at this news, although his heart was filled with strange emotions, but at the moment he was quite stable in front of his subordinates.
But after his subordinates left, he took the materials to Liu Mei's office.
"Wife, look at this, there is a high probability that the Qiao Fei family should be making pastries." Most of the major roles in the company, Wang Yan will discuss with Liu Mei.
"Haven't they been making mooncakes, and mooncakes are still the best in our country." But after finishing speaking, Liu Mei reacted, what Wang Yan said should not be this. "You mean to say that the Qiao Fei family is going to make regular pastries? Do you know what to do with those products?"
Liu Mei continued to ask, but looked down at the information Wang Yan gave her.
After reading it, Liu Mei's eyebrows tightened, and she also knew the reason why Wang Yan rushed over to find her in a hurry.
Because these products made by Qiao Feijia are all conventional products that sell a large amount of products on the market, but the point is that these products happen to be the main items in their current store.
It's normal for one or two to be a little conflicting, but almost all of them are conflict products, which is a bit unusual.
"It seems that the Qiao Fei family knows about you and the stream." Liu Mei thought about all the possible conflicts, and finally thought of the most recent, sighed in her heart, and said leisurely, her language was a little low.
was targeted by Qiao Fei's family, and it was so targeted, at least in terms of her news, it was the first time I had heard of it.
It's just that she really doesn't want this kind of honor.
Looking at Wang Yan with a somewhat complicated expression, she still remembered that she had told him that it was best to avoid conflicts with a top operating company like Qiaofei's family.
But it's too late to say more.
You can only think about how to deal with it in the future.
"I asked the people below to say to those factories that we can take over the business of Qiaofei first, they are all long-term cooperative factories, and when Qiaofeijia really has a lot of work in the later stage, we can still operate and cut off their production line." Wang Yan said in a deep voice.
As for whether Qiao Fei's family can make pastry products, he subconsciously has no doubts at all.
Liu Mei shook her head after hearing this.
"Let's make sure that the stream and our business have been discovered."
"Then I actively communicated with the factory to understand the product details and progress of Xiaqiao Feijia. However, according to the past situation, Qiao Feijia's products must be good, but the cost is not low, plus our products themselves are the head of the industry, even if Qiao Feijia deliberately targeted, it should be able to last for a while. 「
"For our other stores, let the operators put more effort into it, focus on promoting these top brands, and make a few more heads to diversify the risk. At that time, even if the performance of a single link declines, the total performance should not have much impact.
「
"In the end, we all found our own circle of friends, to see who could get in touch with Qiaofei's family, build a bridge to get to know each other, and we took the initiative to ease the relationship."
Wang Yan listened to it, but he kept frowning.
"You also said that our products are head brands, and this kind of user group is still relatively stable, not to mention whether Qiaofeijia can do it, even if it is really done, it should not have much impact on us. Before you start fighting, you just admit defeat? If this matter spreads, it will be difficult to see people in this circle in the future." Wang Yan still agrees with Liu Mei's words in his heart, but he still has a sense of anger in his heart.
No matter how you say it, he can be regarded as a "big man" who has been in the industry for more than ten years, and Wu Zhou's Qiao Fei family is just a rising star.
It's great to do it, but every year there are new people coming, and a few new people stay.
He even had a little hope, and then Wu Zhou's side disappeared again for no reason.
Although, this expectation is not impossible.
The reality is that the leftover is king, no matter how good it is now, but in the end, the one who can stay is the real winner.
People who suddenly get rich, especially young people.
Most of them will show complacency and squandering.
Looking at Qiao Fei's family in just a few months, it can be seen that Wu Zhou, the helmsman, is very conceited.
As for the wanton squandering, although I haven't seen the news of similar luxury houses and luxury cars, just look at Wu Zhou's donation of 400 million yuan at once, and donate half of the cash in his hand directly, it can also be seen that Wu Zhou's "big spending", and he will definitely not "wrong" himself in life.
Therefore, Wang Yan felt in his heart that if such a leader in Qiaofei's stall continued to do this, the more he succeeded, the last failure might lose all his previous savings.
Liu Mei sighed.
"Don't think about face at this time. The investment of the three major families this year has more than doubled compared with last year, and with such a large investment, the actual performance growth cannot even keep up with the market, and even their real head has lost so completely. There will be no problem with our low-profile point, while there is still room for redemption."
Seeing that Wang Yan was still silent, Liu Mei walked up to Wang Yan, took his hand with both hands, and looked directly at Wang Yan.
"Don't make enemies easily, especially a big enemy like the Qiao Fei family, it will really do us more harm than good." Liu Mei's expression was serious and serious.
"I know what you're thinking, but what the future holds, who can tell, at worst, if the Qiao Fei family really succeeds, and then loses and becomes a fact, our losses will be really too great. At that time, it was just that the face was gone."
"You're right, I'll go find someone to contact them and give in." After Wang Yan was silent for a while, he finally said with a little decadence.
"Well, it's good to understand, by the way, how is the progress of those products of our new brand?"
Wang Yan knew that Liu Mei was not asking about the convenient fast food that followed up on Qiao Fei's house, but about the high-quality snack products that imitated Qiao Fei's family.
Just shook his head helplessly.
"The price is too high, Taoke anchors can't push it, and after pushing it a few times, those people don't want to push it anymore, and now they naturally sell it." Speaking of these, Wang Yan thought of those high-priced products of Qiao Fei's family, which seemed to be incomparable.
"This kind of high-quality product, whether it is done for a long time, still needs to be a little patient."