Chapter Ninety-Two: Small Household Appliances Distributed Overseas
"Mr. Wu, this is the user feedback of 187 people." Cheng Wei handed the report to Wu Zhou, with joy and anticipation in his eyes.
In fact, the product has been updated nearly thirteen times.
Each time, it was a trial crowd of at least 100 people.
The old customers of the targeted products of Qiaofeijia, the old employees within the company, and the product research and development team.
Synthesize the comparative opinions of different groups of people to find the shortcomings of the product.
Of course, we also have to get rid of some of the very subjective dissenting opinions of the niche.
In terms of appearance, it was Wu Zhouding, they had opinions, but it was useless.
Wu Zhou is dictatorial.
Other aspects, such as technical or some problems in the use of details, will be targeted and more humanized to solve and upgrade.
Before and after, he was killed nearly thirteen times.
No, Cheng Wei is painful and happy.
The focus is still "happy", don't worry about money, just focus on making good products, and do a good job in technology research and development and upgrading.
Such a day is a fairy day for him.
In fact, the appearance design, as well as the evaluation of the finished product, are responsible for the special person.
It's just that he is the person in charge, so every time the final product comes out, he directly connects with Wu Zhou.
"Well, okay, give me a set of products, and I'll go back and try it." After Wu Zhou looked at the results, he was still very satisfied.
Finally caught up with the outbreak of the epidemic.
However, during this time, Wu Zhou's external sales channels have been almost arranged.
Patents have also been applied for relevant international patents.
Both technical and exterior designs are involved.
On foreign mainstream social media, related news and promotional videos, Wu Zhou has already made preliminary warm-up launches.
Just waiting for this final product.
I put it in the targeted crowd.
For these small household appliances, Wu Zhou's focus is to mainly promote the foreign market, and it is not interesting to engage in the domestic market all the time.
Of course, the key point is that Wu Zhou also wants to try whether his traffic can open up foreign markets.
However, Wu Zhou is not familiar with the foreign market, so, cough cough, in the end, I still found Huashi to match and dug up targeted talents in several fields.
There are talents for domestic exports, as well as foreign market analysis, as well as licensing precautions.
For example, we have a relatively complete import and export law in China, and if you want to sell something abroad, you must understand our own export policy. Some things that are not allowed to be sold must not be sold, of course, our country basically encourages exports, and many things are exported without tariffs, and Wu Zhou doesn't want to spend too much time researching these things.
Professional people do professional things.
Wu Zhou is at the helm, and it is good to promote the product.
Anyway, for these small household appliances, a series of preparations such as acquisition, investment and factory establishment, registration of companies, personnel recruitment, etc., Wu Zhou did not calculate carefully, but it should be 100 million smaller.
Wu Zhou is also wealthy, and in other aspects, there have always been large profits in the account.
At the moment, the main foreign video sites, on.
The number of views of a video is climbing rapidly.
The video content mainly tells the story of a family of four, a husband and wife with their children, going to the beach to play.
When I got back to the car, there was all kinds of sand on the child's body, in the gloves, and in the shoes. Let the originally clean back seat have a lot of grit in a moment.
Later, when the husband and wife take back the tent, mats, etc., the entrained sand will make the trunk full of sand.
The car starts and is on the way back.
The siblings were eating puffed snacks like potato chips in the back seat, and they would fight with each other.
As a result, the "garbage" in the back row is even worse.
There is even a lot of "garbage" between more gaps in the back row.
But the husband and wife who drove were not worried at all, and the whole process was on their faces
All with a relaxed smile.
After more than an hour, I turned off the fire and arrived home.
What appears in front of you is a spacious, bright and tidy villa hall.
On the wall of the hall hangs a long one, which looks completely different from the vacuum cleaners on the market.
But it looks in harmony with the decoration of this house.
At this time, the vacuum cleaner is taken off and is directly attached to the wall.
Then the vacuum cleaner was taken away by the owner, and some simple and easy assembly accessories made the dirty car during the outing look new.
The whole video, the atmosphere of the advertisement is still easy to see.
However, this scene is very suitable for the family life scene abroad.
Especially those dirty things, after making the car dirty, after the vacuum cleaner is simply cleaned, it will be a new process.
Many people with obsessive-compulsive disorder can't help but keep watching.
After all, this final clean-up process is still full of decompression.
"Fathers and mothers should not teach their children to get their cars dirty."
"Why do children fight with food in cars and houses???
"Man, it's just an advertisement."
"Seriously, this vacuum cleaner is beautiful."
"It looks like it's cleaning fast and it's practical. But I don't know if it's true."
"I'm willing to bet that with so much trash, this vacuum cleaner has to have a bigger bin and a replacement battery."
"Oh, I need it now, but where to buy it?"
"I wish I had one."
"I like it."
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In this video, Wu Zhou focuses on those families with similar scenes and needs.
So after these people saw this video, they resonated the fastest.
It has made many people have the idea of impulse buying.
It's just a pity that the account is a corporate account, but it doesn't come with a purchase link.
It will take about a week for the specific link.
The company needs to open up the logistics channels in advance.
Platform entry, stocking and delivery, warehousing and so on.
As well as cooperating with SF Express, they act as intermediaries and contact foreign cooperative logistics companies.
Send the goods abroad in advance.
SF Express has a foreign business, and occasionally if it is fast, the earth will be sent to the other side, and it may arrive in a week.
It's still fast.
But after all, Wu Zhou wants to be a brand, not only the products must be qualified, Wu Zhou still hopes that in the early stage, the word of mouth can be done as well as possible, as much as possible.
Therefore, Wu Zhou will first prepare the goods in advance in some major countries.
Liu Bin, the director of e-commerce, objected to this move for the first time.
"Mr. Wu, I think that even if our preparations were sufficient, even if the domestic market has been smooth under your leadership."
"But after all, it is the first time in the foreign market, we should be conservative, these hundreds of thousands of inventories are in the past, even the total cost has to be hundreds of millions."
"Once, when the sales volume is less than expected, or the sales volume in some regions is less than expected, the inventory is overstocked, and the freight cost comes and goes"
"In fact, the kind of crowdfunding abroad is still quite popular, we can try to go to this kind of crowdfunding website and pull out the orders for the product first. Then we will prepare the goods according to the order.
Liu Bin sincerely suggested, and even did some homework for this, but after all, he really didn't design foreign countries before, so many things were temporary supplemental learning.
A lot of things are referred to through foreign search engines, Q&A websites, videos, and other online celebrity product sales paths.
"Well, your suggestion is good, but don't worry too much. I have already arranged sales channels abroad, and the goods can be sold when they are delivered."
"Because we have to hurry up and prepare foreign goods first, so the domestic market
It will be done later, and after the take-out is started, we will export it for domestic sales."
Wu Zhou smiled and patted Liu Bin's shoulder.
After Liu Bin groaned slightly, he could only nod.
Although I feel that Wu Zhou's boss move is still a bit too risky, after all, Wu Zhou "never missed".