"Mr. Jin, this is the online market analysis report of Huaxia E-commerce Market submitted to us by Huaxia Dacheng Commerce, which focuses on the brand of cake hand."

"They asked us for a $3 million campaign fee, trying to kill the brand before it was fully gaining momentum." Kang In-hyun handed over the printed materials with both hands.

Huaxia Green Food Group entered Huaxia in the nineties of the last century.

In the early years, they played more than 20 TV commercials in Huaxia, and invited many traffic stars at that time in different eras, and it was in one advertisement after another that the products of Green Food became the childhood memories of many post-80s and 90s generations in China.

Since 2010, Huaxia's sales have reached more than half of the global market of their group headquarters, and the annual sales of pastry products in Huaxia have exceeded 10 billion.

"Does the marketing department have any investigation into this brand?" Jin Xiujie casually flipped through some of the beginnings, and after seeing the establishment time of this brand, he didn't have much interest in the content behind. At the moment, he looks relaxed, but it is just a brand that has not stood the test of time.

This activity plan is just an excuse for the Huaxia company to cheat money.

After Jiang Renxian began to get the activity plan of Dacheng Commerce, his actual attitude was similar to that of Kim Xiujie and he did not attach importance to it.

But Dacheng repeatedly emphasized that this opponent is very strong, so he must pay attention to it.

Then I asked the marketing department to check the background information of the company behind the brand.

After getting the results and looking through them, he left the office in a hurry and immediately found Jin Xiujie.

"The parent company of this brand is called *** Ying E-commerce Co., Ltd., which has only been established for 2 years and only does Chinese e-commerce channels, but now the monthly performance estimate can even reach about 500 million, which is a very strong opponent."

"Although this pastry brand has only been established for more than a month, it has now entered the forefront of the online market ranking of the corresponding products, and the growth trend is very strong."

Jiang Renxian used the estimate of the marketing department, and the actual value was only known to a few senior executives and the financial director of Wu Zhou.

Jin Xiujie's originally relaxed state instantly tensed after listening.

"Why hasn't the company discussed a brand with a monthly revenue of more than 500 million?" Jin Xiujie frowned, one of the key tasks of the company's marketing department is to pay attention to the dynamics of competitors, this kind of new brand, and it is so strong, it should have been paid attention to a long time ago, how to delay until now.

"Before, they mainly focused on some non-pastry snacks, as well as daily necessities, and the pastry category only started recently." Jiang Renxiu hurriedly explained.

Jin Xiujie didn't have a culture anymore, and only at this moment did he begin to seriously study the information about Aiying's e-commerce business company.

About twenty minutes later.

Jin Xiujie's brows never opened, and his fingers lightly tapped on the table in contemplation.

But then it reopened.

"Ren Xian, don't be too nervous, after all, this brand is just a sub-brand that has just been established, and our brand has experienced nearly 30 years in China and has passed the test of time, so it is much more resilient than this brand."

"Although the market share of e-commerce in Huaxia Online is growing rapidly and expanding, our main battlefield is offline hypermarkets and convenience stores. As long as we control these channels, we can stabilize our basic market, Dacheng's distributor, only because the company's focus is now on the e-commerce platform, will be so frightened."

"We are a global snack brand with a historical accumulation and an annual turnover of more than 20 billion yuan.

"But as we say, 'Strategically contempt the enemy, tactically value the enemy.'"

After all, we still have to pay attention to it.

"In addition, let the offline marketing department pay attention to Huaxia's main hypermarket, and once this brand enters the market, be sure to notify us as soon as possible. Some long-term partners have recently signed an exclusivity agreement, and since they have made our green food pastries, other brands of pastries can no longer be accepted."

"Dealers with a large volume can give some sweetness appropriately."

Offline channel providers are different from online, online talents come out every year, who has a high level of operation, good products, and a strong supply chain, can amplify their advantages a little bit, and finally become the head of the industry.

However, most of the offline channels are accumulated over the years, and 10 channels have been run through this year, and 20 channels have been run through every year, and the accumulation of each year is a bit of that "class solidification" flavor.

It is only in recent years that the continuous expansion of online has begun to show signs of loosening this "class solidification".

However, at present, the new brands stationed in these offline hypermarket channels still have to pass the hands of these channel providers, otherwise, the supermarkets across the country will let the brands follow up one by one? Of course, changes are happening, but it still takes time to ferment.

"Okay, Mr. Kim. What about Dacheng's 3 million activity plan? 「

"I don't agree, if they want to do it, we are very grateful for their support to us, and we can also give some concessions on the value of the goods, but real money is definitely not possible" "But our company should also pay attention to the e-commerce channel, these Huaxia dealers are concerned about their own profits, and will not be so kind to our brand."

"The development potential of e-commerce is still very large, we should set up a strong e-commerce team, we can focus on finding those head e-commerce companies to poach some people, I think the operation of Aiying e-commerce should be good, you can give it a try."

"Also, your sales department will sort out the list of the main sales models of this Huaxia company, and some other snacks can also be tried by our company, after all, the brand of our green friends is much stronger than this Huaxia brand."

After Jiang Renxiu left, Kim so-jie looked at the information again, and the page described the estimated online sales of Aiying E-commerce Co., Ltd.

At the same time, Liu Mei's family.

Liu Chunhe was lying on the sofa, eating oranges in his mouth, dressed ordinarily, without any signs, but Liu Mei knew that his brother's clothes were tens of thousands, all of which were privately customized.

Liu Chunhe had just come back from Zhuhai in the past few days, and when he saw Liu Mei's sad face, he asked what happened.

After listening, he waved his hand.

"What should I do? I don't understand what kind of mess is in e-commerce operations, so I'll ask, have you beaten that Qiaofei family in the e-commerce channel?" Liu Chunhe said while eating.

Liu Mei shook her head. Wang Yan didn't want to lose face in front of his brother-in-law, and wanted to say something tough, but he couldn't seem to say it.

"That's it, if you can't beat it, you can change the track."

"Sister, I told you a long time ago that you and your brother-in-law's way of making money by selling goods to make money is too lo, and it is too hard to earn."

Liu Chunhe said unashamedly.

"Do you have any good money-making projects?" Liu Mei is a little blind to her younger brother, and Wang Yan is even more so.

This product just graduated from college, because he is the only male in the family, Liu Mei's parents also spoil you and give him a lot of pocket money.

At the beginning, it was quite low-key in front of Liu Mei and his wife, but in 19 years, he followed some classmates and bought some bitcoins with full ownership, and the 10 million funds were speculated to more than 40 million in just one year.

Since then, the whole person has changed, and he is complacent, feeling that Liu Mei and his wife are too "hard-earned money", and it takes so much trouble to make money.

After graduating, the serious job arranged by the family was not honest.

In the end, I was at home, and I talked all day long about what is the tuyere and what is the trend.

"Do e-commerce training, a bunch of e-commerce training companies in your industry that have no results have done well, you have all done it to the head of the industry, and e-commerce companies with outstanding achievements do training, and those leeks must not be trusted." The more Liu Chunhe talked, the more excited he became, dancing with his hands, his pupils dilated, and his spirits were excited.

But Wang Yan left directly, too lazy to listen.

As for Liu Mei, she made a cup of tea and drank it, without interrupting him.

"You've been out early late, what are you doing?"

"Oh, I had a drink with my friends

There are also restaurants in the bar, after all, the outlet is not easy to find, and the money is a waste, let me tell you, sister, the profit of the bar is particularly high."

"Stop, do you know anything about the bar and restaurant industry?"

"That's what my collaborator does, and I've been investigating it all this time."

「.」