After the Double 11, normally speaking, the performance will decline sharply, and the inevitable reaction of overdraft consumption.

Many people are stockpiling goods on Double 11, not normal shopping.

On January 12, the overall performance of Qiaofeijia dropped from more than 100 million during the Double 11 period to more than 30 million in an instant.

However, it is still a slight improvement compared to before Double 11.

As for other businesses, the performance of the day after the end of Double 11 is almost the same as the previous daily five or six achievements.

Therefore, if there is no big accident, in the next week or so, everyone's consumption will slowly recover, and the performance of Qiaofeijia may be between 60 million and 80 million.

If this performance is stable, it will be more than 26 billion that year, and the big promotion node will sprint, then it will go to 30 billion

If you add up all the current snacks and all the performance of all channels, you can't reach this number.

However, these data are divided into so many stores and channels, so a single store is slightly better, not so scary.

Of course, even if it is dispersed, it is still a super and many strong, far ahead.

During the Double 11 period, the rankings of the stores still pulled each other, and after the Double 11, there was no suspense.

This wave of anti-counterfeiting turmoil, Qiao Fei's family is dealing with it in a low-key manner.

However, the traffic is so large that it still attracts a lot of people's attention.

Some people who didn't pay attention to Qiao Fei's family before noticed it, and some people found the news of Qiao Fei's company, and then

Where there are hot spots, there are countless big Vs who gather together, looking for black spots and bright spots.

The biggest black spot in Qiao Fei's house is that the price is too expensive and not close to the people.

But the biggest highlight is that the product quality is very good, and it is very philanthropic.

At this moment, the copywriting department of a current affairs comment big V account in Zhuhai, Huaxia, is searching for relevant information about Qiao Fei's family on the Internet.

Mainly some formal media channels and official website query companies.

Paying taxes, no problems, no penalties.

At last

"I'll go." Looking at the information in front of him, someone exclaimed in disbelief.

His eyes widened, and then he muttered softly, not knowing what he was talking about.

"What's the matter, found something good."

Driven by curiosity, the colleagues around him leaned over and took a look.

Just see a bunch of checks.

The face was even more puzzled, but after a closer look, I realized that it was donated to those charities.

Regular, such as the Red Cross, "irregular", for example, Han Hong's. There are also some anti-Japanese war veterans or something, etc.

"There are all kinds of these, not to mention one or two hundred million." Some people are more sensitive to numbers, and the first time they see it, they roughly sum up the amount of donations in the invoice. That's an approximate total.

Because the one that operates the computer keeps swiping down.

After all the way down to the bottom.

After reading it, it seems that I haven't shaken my mind from surprise.

Suddenly, his gaze turned to another colleague.

"Lao Zhang, you used to check the performance of Qiao Fei's family, what is Qiao Fei's family's sales this year?"

Although he was asked a little inexplicably, these sales data were only summarized by him today, and his memory is still very clear.

"Counting this wave of Double 11, the amount that should be sold should be about 600 million, specific, not clear, not a listed company, can't see the financial report. However, this Double 11 is an OP1 in several categories, or a food category, the first billion club member."

"Lao Liu, why are you asking this? What were those donation records?"

"Those things just now are the donation records of Qiao Fei's family sent to me by a friend of mine, and he works at the Cloud City Taxation Bureau, so these things must be true. I've just roughly calculated, it's about 670 million."

After saying the figure of 670 million, the whole office was silent.

Not a lot of people

His eyes turned to Lao Zhang.

"Are you sure you're talking about sales of about 6 billion, not 60 billion? Most listed companies have less than 100 million yuan in profits a year."

"670 million divided by 6 billion, which is 11%, impossible, many snack companies have a net profit margin of less than half of this number."

Lao Zhang also looked incredulous.

"There's really news about it." Someone searched for the keyword of Qiao Fei's family's donation, and really found the news of the original donation.

However, at that time, Qiao Fei's family was still very low-key as it is now.

And at that time, it was inadvertently exposed because it was associated with some vicious events.

But even if this happened, Qiao Fei's family responded at the beginning, after a brief introduction to the interview.

Although there are more media channels that want to follow up and give more exposure, Qiao Fei's family is very low-key in the follow-up and does not introduce interviews.

In the end, because there was no "cold treatment" from Qiao Fei's family, this matter slowly faded.

"They're not going to donate all the money they transferred." Someone couldn't help but mutter.

The others nodded knowingly.

"This is a good thing, why don't they publicize it, it's more conducive to the corporate image."

"Hell knows."

"Maybe their boss isn't interested in money."

Because of this episode, many people, many people's original impression of Qiao Fei's family has changed.

Some of the first drafts that I started to do also adjusted some of the words and phrases in them.

In the evening of the same day.

A shake account of a current affairs commentator with tens of millions of followers.

A video was posted about Qiao Fei's house.

"It is an Internet celebrity brand, but it does not rely on marketing, but it becomes an Internet celebrity by quality, and it can make money, and in just two years, it has become the first place in the industry, and Double 11 has become the only billion in the snack category. And it will spend money in particular, a donation of 670 million a year, what is the concept of 670 million, more than 90% of the annual net profit margin of A-share listed companies can not reach this number, and this is only the amount donated by this company so far. What kind of business is it? It's a pity that the boss is very mysterious, and there are too many rumors and information on the Internet to verify the authenticity."

Originally, as a commentator on current affairs, you should try to describe the facts in a neutral tone with a third party, and add your own opinions at the end of the facts.

But in this manuscript, they put together a series of factual data.

"I don't have anything to say about such a company, and I think after reading these data, everyone has the answer in their hearts."

"Got an advertisement?"

"I've bought their things, I just think it's delicious, but I didn't expect it to be a charity-loving company."

"You've said that to the last wave of people."

"As an employee of Qiao Fei's family, let's gossip, our boss is very young and quite handsome."

"Shocked insiders, I asked if your company still lacks a boss."

"No picture to say a J."

"I don't believe it if I don't have a picture."

After this employee posted, a bunch of comments appeared at the bottom, most of which were mainly agitated.

"Actually, some people on the Internet have posted photos of our boss, but because I'm too young, no one thinks it's true, and I didn't expect that there would be so many "fake bosses" on the Internet, don't talk nonsense, the back of the real boss, I posted it on my shaking hand account, go if you want to see it."