Chapter 154: Public opinion overturns
Since I went to work in Wuzhou Company.
Liu Bin's life has become more and more regular, going to bed from 10 to 11 o'clock at night and waking up on time at about 7 o'clock in the morning.
The mobile phone is placed at the head of the bed, and after waking up, it is customary to pick up the mobile phone, and in a daze, open the Tmall background logged in to the mobile phone.
Several accounts in the company are logged in on the mobile phone.
In most cases, after watching the backstage, Liu Bin will go to swipe the Shake and Toutiao accounts to see news trends and the like.
But today, after he saw the backstage account, his eyes slowly opened.
He even closed his eyes tightly and opened them again, thinking that he had seen something wrong.
"Why did it fall so much?" Liu Bin muttered with a bitter face. Originally, masks and other supplies were selling well during this time, and the sales of about 2.5-300 million a day were still good, at least it could relieve his performance pressure.
But today, the food side is doing well, but the department store category has plummeted by nearly 50%, directly halved.
He remembered that a few days ago, the performance was rising steadily little by little, how could it suddenly decline so much.
Liu Bin lost the mind to continue lying on the bed, and got up directly.
However, the action was too big and alarmed the person next to the pillow.
"What's wrong, husband." Liu Bin's wife opened her eyes in a daze and asked.
"It's okay, it's okay, it's work, you go back to sleep." Liu Bin gently patted his daughter-in-law's shoulder.
Liu Bin went to his study, and now the place where they live as a family is a villa in the same community as Wu Zhou.
However, Wu Zhou's set is a single-family house, and it is the largest single-family villa in the entire community.
And his set is just a townhouse, the area, plus the gift, the greening is only more than 500 square meters.
The asking price is 1800, the actual payment is 1500, and it is finely decorated.
In fact, he wanted to buy a big three-bedroom apartment, but Wu Zhou, the boss, strongly encouraged him to buy a villa.
As the company's director of operations, his total income in 2019 was more than 5 million, and Wu Zhou sent him 2 million in advance for the year-end bonus.
Then Wu Zhou directly lent him 8 million interest-free.
You do not have to pay it back during your employment, and you will pay it in a lump sum when you leave your job.
But Liu Bin readily agreed.
At this moment, in Liu Bin's study, the reason for the decline of department stores is mainly due to the plummeting sales of mask products.
"What's going on?" Liu Bin muttered.
Back in the bedroom again, he walked softly to his wife, after all, the child was still sleeping.
"There's something going on in the company, I'll go to the company first."
"You haven't eaten it so early, I'll cook you a bowl of noodles?" Liu Bin's wife said that she was about to get up, but was pressed on the bed by Liu Bin.
"It's okay, the company has a canteen, I'll just go to the company to eat, you continue to rest." After Liu Bin finished speaking, he left the house.
After rushing to the company, Liu Bin immediately channeled the customer service department.
There is a reason for the decline in performance, and the reason I saw this morning is mainly because there is a problem in the conversion.
Obviously, the traffic has increased by 21% compared to before, but the conversion rate is less than half.
There must be a reason for the sudden collapse of the conversion rate when there is no change in the preconditions such as the price activity on the main image detail page.
And for this reason, it is easiest to find out directly to the customer service department.
At half past seven in the morning, the company's morning customer service was already at work.
"Mr. Liu, I don't know what the situation is today, many consumer messages are scolding us, mainly scolding Mr. Wu." As soon as Liu Bin arrived at the customer service department, someone took the initiative to say before he explained his intentions.
Liu Bin followed them to look at the accounts they hung up, and those consumers left messages.
"No wonder they would say such things, it turned out to be a matter of interest, female businessman."
"In order to sell masks, I actually said such a thing, hehe, I have seen it. I'll never buy anything from Qiao Fei's house again, bye-bye."
"Your family is not short of money, why bother
Well, use public opinion to make money. I don't know how much negative impact this will have."
"Stupid lack of company, whoever buys is stupid."
After Liu Bin read some comments, he thought about Wu Zhou yesterday and suddenly recalled the company's corporate propaganda department to come back to work while he was at work.
I quickly opened the company account and saw the message that was forwarded.
I just felt that my head was big for a while.
clicked in and saw Wu Zhou's Douyin account, which already has nearly five million fans.
But only one picture and text were sent, and that's all.
The number of comments has broken by nearly a million.
As for the content in the evaluation, it is even more unsightly.
"Alas," Liu Bin sighed.
What is this called, "Success, Xiao He, Defeat, Xiao He?"
"Everyone has worked hard, Mr. Wu's source of information must be much stronger than ours, everyone also pays attention to some protection, as for this matter, everyone tries to appease as much as possible, and when the limelight passes, the emotions of netizens come and go quickly," Liu Bin said soothingly.
Soon after returning to the office, I saw Liu Fei breaking in in a hurry.
Then I hurriedly turned on the computer.
"Brother Liu, I saw at home this morning that the sales of our cat super have plummeted a lot, how is the industry situation over there?" Liu Fei noticed Liu Bin while waiting for the computer to turn on.
But he asked directly.
Liu Bin sighed in his heart.
And at the same time, a lot of other places.
Some people who follow current affairs in public opinion.
In his circle of friends, he also publicly criticized.
"You say, this kind of company that is the leader of the s, can you buy it, no wonder things are so expensive? /Dog Head" is accompanied by a screenshot of Wu Zhou's speech on Weibo, including comments from a group of netizens.
"It's also rare that this kind of person who talks but has no brains can make the brand of Qiaofeijia so big, and the person who buys it is really stupid and has a lot of money."
"You think the boss of the Qiao Fei family is stupid, but in fact you are really stupid, look at the sales of these things in their house." The picture is Qiao Fei's mask and the like.
The link to multiple millions of sales looks very eye-catching.
Internet public opinion, as well as the comments of some young people, are very unfriendly to Wu Zhou and Wu Zhou's company.
As for some operational groups.
"This wave of operations, 6 overturned, is it a public opinion overturn?"
"Some time ago, I donated 14 billion yuan, how hot it was then, how dark it is now."
"I heard that Qiao Fei's mask sales have been cut in half, can you confirm it if you have a friend in department stores?"
"Well, it did. But it's still unbeatable number one."
"Sales are still the first in half, awesome."
"Although their boss said this, it is likely that he said it for the sake of selling their products, but it is undeniable that they are really comfortable wearing masks."
"Well, yes, my friends around me have worn Qiaofei's masks, and they haven't used them again. / Laughing and crying, although this incident is a public opinion overturn, but there is a high probability that after the limelight has passed, consumers will still buy it."
"It's really that good, why don't you follow the same one as the previous one?"
"It's not that I don't want to, but the concubine can't do it, the skin-friendly fabric of the latest mask is developed by Qiao Fei's family itself, and it is patented, and only Qiao Fei's own factory is currently produced on the market."
"666 indeed."
"In fact, the mask market only became popular after the intervention of Qiao Feijia, and before that, the mass market has always been in a half-dead state."
"Hmm."
"Weakly, what if what the boss of the Qiao Fei family said is true."
"How can it be true?"
"You're so naïve."
"That's it, there are experts who have spoken, saying it's okay."
"But,
Are the experts' words right? 「
「. It seems to be hah."
"Forget it, I'll buy some masks to keep in hand, just in case, it won't cost much."
"Hahaha, I guess the boss of Qiaofei's family is the one who has caught your mentality, and he would rather believe it, so that the sales of his masks will not rise gradually."