The pre-made dishes are on the shelves, and if the sales on the first day continue to be good, the product is okay. Of course, this is only a comprehensive evaluation of all the products on sale in Qiaofeijia, and it is not open to the public.

In fact, a product with annual sales of one million in the industry is already a good product.

Not to mention, tens of millions of products are sold every month.

Even if it is a leading e-commerce company, a product of this level is also an absolute fist product, the company's core product.

But this can also be a hypothetical scenario.

A start-up technology company has engaged in a technology product and sold hundreds of millions of dollars a year. It's going to be very sassy.

But if Apple engages in a new product and only sells hundreds of millions of dollars a year, it is difficult to estimate that this project will be cut.

After the pre-made dishes were put on the shelves, it was just a wave of explosions, and the subsequent growth was very weak, with nearly 70% of the orders completed on the morning of the first day.

For the next three days, it was hard to put into words.

Except after the first day's 3.8w sales.

The sales volume on the second day was directly less than 1w, or even less than 5k, and the final number of transactions was only 3876.

As for the third day, it was even worse, 2720 copies.

Day by day it is getting lower and lower.

And other than that.

Also because of the masks, the delivery speed has been greatly affected.

Although most of the orders from the company's side are sent out on the same day.

However, recently, consumers' online shopping transactions have been significantly higher than those in the same period, and some areas have not been able to pass freely or even without free passage, and even some courier brothers have not been able to officially go to work.

The workload is large, and there are fewer people to work.

Of course, the time limit will be slow.

So this time, the proportion of orders arriving next day is much lower, from more than 95% of orders to 51% of orders arriving next day.

The next-day arrival rate dropped by almost half.

Most buyers didn't receive the goods, so they didn't have many reviews.

Without reviews, there isn't much product feedback.

Fortunately, in this situation, on the afternoon of the third day, consumer feedback began to increase.

However, Liu Bin has not paid attention to this in the past few days, and is busy with other things.

Qiao Feijia and industry competitors, the main advantages,

One is quality.

The second is speed.

The third is after-sales.

This time the mask incident happened, and the most affected thing was speed.

Although the mask is uncontrollable, it is not a reason for him to make excuses for himself with peace of mind.

This needs to be solved.

For example, channel warehouses across the country.

In fact, Qiao Fei's family has it here.

However, the storage of this area was mainly concentrated in Central China, East China, and North China.

But what about South China, Southwest China, etc.?

Whether these two places can be selected again to open a position.

For example, some areas are very large, is one warehouse really enough, and can you open more?

For another example, if the consumption power of some cities is strong enough, can these cities set up a separate city warehouse?

Of course, the best thing is to build self-built warehouses with JD.com everywhere across the country.

But if you do that, it's not practical at the moment.

The cost is too high, and the time is relatively slow, it is impossible to solve it so quickly.

Therefore, you can engage in an alternative plan, for example, with some express delivery or logistics cooperation with some logistics site advantages.

The big deal is to pay a little more for storage.

First, improve the efficiency of distribution.

However, the cost of this piece also needs to be calculated.

Last year, the company's plate was small, and this year it suddenly broke out, and it can be put on the planning agenda.

Every time Liu Bin thinks about a point, he will record it on the mind map.

Considerations, pros and cons, as well as solutions, alternatives.

But in busy times.

The assistant suddenly walked up to him with an excited face.

"Mr. Liu, the sales volume has risen again, I took a look at the transaction traffic, mainly the search traffic transaction, and the product conversion rate has also increased." When Liu Yang said these things, his eyes widened with emotion.

Liu Bin could only pause what he was doing first.

Open the background data of the cat shop and find the pre-made dish products.

In the last 2 hours, sales have indeed increased a lot, compared with the same period yesterday, up 76%, and 89%, if it continues, there is a high probability that it will reach about 5,000 this year.

If the sales data of 5,000 can be stabilized, then this product, even if it can, after all, it is a 15w+ monthly sales model, and the average customer order of this product is about 300+, that is to say, this product, at present, is just a channel on Tmall, which can bring 40 or 50 million revenue in a month, and it is 600 million a year.

In the future, JD.com, and even offline channels will be rolled out one after another

"Sales are rising, and it is impossible for search to rise for no reason, is there any reason for this?" Liu Bin asked without raising his head.

Suddenly, Liu Yang was stunned.

"When I went to work this morning, I saw more product reviews than yesterday several times more, just when I looked at it, there were more than 2,000 reviews, and almost all of the evaluations were positive, individual not very good evaluations, the main reason is also because of logistics. So is this increase in sales related to this increase in evaluation? ”

After Liu Yang finished saying his opinion, he looked at Liu Bin a little nervously.

And Liu Bin finally looked up at him at this time.

"The increase in conversion rate has a certain relationship with evaluation. But the surge in the number of searchers has little to do with this. “

"If you look for it again, since the traffic is suddenly amplified, and it is still a search increase, it means that consumers are accurate search behaviors. Think about it again, what kind of scenarios can make many consumers from all over the world recognize our products. “

"Bloggers on those traffic platforms, big V, and live broadcasts, no, live broadcasts are generally bought directly" Liu Yang instantly understood what Liu Bin meant.

Liu Bin nodded.

"Well, let's take a look at those traffic platforms, and search for them according to the transaction keywords of this product."

"In addition, I would like to ask you that although you are an operations assistant and the company does not require mandatory overtime, if you want to grow and improve, you must work harder, at least a little harder than your colleagues."

After saying this, Liu Bin's gaze shifted from Liu Yang to the others in the office.

This sentence is also for you, if you have that self-motivation, then drive yourself to improve. Don't be salted fish because of the people around you, and you will be salted fish as a matter of course. The promotion of positions in our company is to select the top-notch. If you're just at the same level as your colleagues, the opportunity will never fall to you. ”

"Opportunities are reserved only for those who are prepared."

People are inert and have to be driven from time to time.

But everyone is already an adult, and the most important thing in adult society is self-drive.

This sentence, he is very strict, people who understand may be grateful, and those who don't understand may complain.

After having a clear direction, Liu Yang quickly found the reason.

(End of chapter)