Chapter 252: Malicious Returns?
After Chen Lei and the others left, two people followed them to check out and leave from this hotel.
And the conversation between him and the Bao Bureau was also recorded word for word, in a business car not far from the entrance of the hotel.
"MD, this dog thing that eats inside and out."
"Knowing the law is breaking the law, knowing the law is breaking the law."
The captain said angrily, almost smashing his monitoring headphones, but fortunately, reason was greater than emotion, and he was not allowed to make such an impulsive move.
"Captain, do you want to act?" A member of the team asked.
The anger on the captain's face faded instantly, and he said after a while.
"Wait, wait a little longer, see if you can lure out the big fish." The captain said helplessly, in fact, there was evidence a few days earlier, but when he was about to arrest him, he suddenly confessed, wait, and then stared for a while to see if he could find the big fish hidden behind him.
Because Chen Lei's own has already been investigated.
is just a swaggering, fake and powerful liar.
The main routine is nothing more than that!
Set up a person, in order to drive a luxury car, live in a luxury house, and have an identity background such as a career, to reduce the defensive psychology of others!
After all, since he is a rich man, of course he will not cheat his 'money'.
And how good it is that an ordinary person can also upgrade his 'social circle' by the way!
But after the initial acquaintance.
We began to make friends with each other!
He will say things that are simple and deep, and bring them closer.
And after that, take the initiative to help the 'ordinary people' do something!
After coming and going, they became familiar with each other, and they still owed a little 'favor'.
At this time. The harvest began!!
Mainly three modes!
1: In the form of throwing bait, use your own 'successful person' personality to give one after another 'low threshold' 'fortune' good projects! You only need to invest hundreds of thousands, hundreds of thousands, millions, or millions, and you can easily make money lying down
Of course, that's the case, but investment is risky, and if you really lose money in the end, there's no way!
2: If the bait is not hooked, then secondly, 'trust relationship'! Some people always feel that 'relationship' is very important, go to school, look for a relationship, go to the hospital, find a relationship! Or within the system. Since you use relationships, you have to do it!
As long as "1-2w is fine, it's easy!" ”
"It's not enough, who else wants to dot it!"
"It's not enough, how much did you spend on this meal?"
Gradually, what I thought could be done with one or two thousand, finally increased little by little, and became forty or fifty thousand, or even hundreds of thousands, or even hundreds of thousands.
3: That is to borrow money, on weekdays take the initiative to 'have nothing to do', ordinary people will feel uncomfortable owing favors, at this time he opened his mouth to borrow money, not to borrow it, I feel a little embarrassed. Okay, after the money was lent out, his business never got better, he kept losing, he kept losing, and every time he asked for money, he complained about it!! Say that you will definitely pay it back, and you will pay it back immediately! Also next week!
On the other hand, at present, there is only Aiying Group's own rumor-refuting announcement on the market, which obviously has little credibility.
Coupled with the continuous heated discussion of public opinion, some small Internet celebrities have even become well-known bloggers with a lot of topics because of this topic. Public opinion is becoming more and more unfavorable to the Aiying Group.
This also has a direct impact on the day-to-day operation of Aiying Group.
Of course, there is some impact on daily revenue, but because old customers are more supportive, although the daily revenue has declined slightly, it is still within the acceptable range, and it is still the top brand online and offline, of course, the growth trend has been interrupted.
And the company has also had some troubles recently, and there have been a large number of malicious refund orders in the company's daily business process.
For example, if you buy a large number of short-term snacks, and then apply for a refund only on the way to delivery, let the after-sales service of Aiying Group contact the courier to return it yourself.
Or, the goods are returned directly after they arrive.
After going back and forth, Aiying Group not only entered the logistics costs, but even these products were scrapped.
Before this happened, the total return rate of all online orders was only about 0.1%-0.2%.
But during this time, it suddenly soared to 1%, and 2.3% saw that there was a further upward trend.
Liu Bin directly asked the assistant to set purchase restrictions, and at the same time asked the AI assistant to set rules to generate a black and white list of new and old customers, most of the old customers can still place orders normally, but ordinary customers, especially new users who buy for the first time, can only buy one at most.
For some consumers, it is obvious that there are multiple malicious purchase chargeback records, then they will be directly pulled into the blacklist.
After this small setting, the return loss finally began to fall, and finally stabilized at about 0.5%, which is still higher than normal, but it is also within the company's affordable range.
Of course, Liu Bin didn't look at this matter at this time, the most important thing was to look at the sales volume.
This year, although everyone was locked down for a period of time because of the mask virus, the entire consumer market was extremely hot.
Although the most popular products in the company are related protective equipment such as masks, they account for a high proportion and have high profits.
But this thing is a special market demand, and when it suddenly disappears, it will be gone.
The food side is different, you have to eat it at any time, and it has been half a year, and the company's snacks and fast food have increased little by little to an average daily performance of about 2-300 million a day.
The first half of the year is not the peak season for snacks and fast food, the real peak season is the second half of the year, according to the data of previous years, the consumer market will be more hot in the second half of the year.
It would have been nice if everything had gone normally.
But who would have thought that the accident would be so abrupt.
Suddenly, such a recording came, although the voice in that recording was indeed very similar to Wu Zhou's voice.
But the vast majority of people in the company still believe in Wu Zhou very much.
Because there are too many holes in the recording.
For example, Wu Zhou in the recording said that his company only thinks about profits, not quality, but the reality is? Aiying Group invests more in quality than any other company, and the requirements are stricter.
Moreover, it is said in the recording that Wu Zhou regards the mask virus as his company's cash cow and is trying his best to lay out new crown-related products. Some products are directly put on the market without even carrying out perfect qualified acceptance.
This point is even more hehe, if you really use masks as a cash cow, why did Wu Zhou start warning when the mask virus first rose, and gave away a large number of masks for free.
And after the mask is up, it is clear that there is an extreme lack of relevant protective equipment in the market, and the price is even more inflated, if Wu Zhou, the boss, really wants to make money.
Follow up on the market price, at least tens of billions of dollars.
Not to mention, in the early days, Wu Zhou donated money and materials almost regardless of the cost.
Many people may have forgotten about each of these things, but as a member of the company and a direct participant, they knew very well that the things that Wu Zhou did at that time could not be for money.
Therefore, from the very beginning, after this recording was exposed, the old employees within Aiying Group were very indignant, and then they did one good thing after another with the newly recruited new employee Wu Zhou of Aiying Group.
However, my family knows about my own family affairs, but ordinary people outside don't believe it.
Liu Bin sighed helplessly, and subconsciously looked at Wu Zhou's office.
He still remembers going to Wu Zhou's office yesterday and putting forward some ideas and suggestions on how to deal with the company's public relations crisis.
But Wu Zhou was very calm.
'Calm to the point that everything seems to be under his control'
After cheering up.
Liu Bin sorted out some emergency measures during this period, and combined with the company's AI assistant to optimize, adjust the details, and issue clearer and more accurate instructions.
1. Use the company's AI to vividly generate a crawling program, capture the consumption records of all users who place orders, and users with low praise rates and high return rates will restrict or prohibit orders and purchases according to risk ratings;
2: Targeted screening sets up some high-risk groups, does not provide free shipping and does not give freight insurance, which increases the return cost of users in this part of the group;
3: The details page describes clearly, short-term products, does not support seven-day no reason to return, but consumers insist on requesting returns, and will agree, but when returning, you need to take pictures first to ensure that the goods are their own and in good condition, such as when the warehouse receives the return package, the inspection is unqualified, the goods will be returned, and the return will be refused;
4: Generate a malicious order complaint process, use the company's AI assistance, save the voucher and directly complain about the "abnormal refund" in the "Malicious Behavior Complaint Center" as soon as possible;
5: AI screening, for buyers who return goods maliciously, directly blacklist processing, all platforms in all channels, the consumer, the same delivery address, and the receiving phone will automatically close the order;
6: For the large amount of loss caused by malicious returns, contact the company's legal department directly to investigate its legal responsibility.
The employees at the bottom are all anxious about the company, thinking of various ways, and even handing over their self-media accounts to AI hosting, so that it can help argue with those black fans on the Internet platform.
And Wu Zhou, who was in the office at the moment, had a happy smile on his face.
(End of chapter)