226: Surprise on the fifth day of the Lunar New Year
On the first day of the new year, each family celebrates the New Year in their own home; On the second day of the Lunar New Year, Song Nanzhi took Mo Ziyun to Mo Ziyun's maternal grandfather's Li family to pay New Year's greetings; On the third day of the Lunar New Year, the Han family invited the Mo family, as well as the village chief Li Youdi's family to celebrate the New Year, and on the fourth day of the Lunar New Year, the Mo family also invited the Han family, Li Youdi, and Mo Ziyun's maternal grandfather to come to the village to celebrate the New Year together.
On the fifth day of the Lunar New Year, Xie Wenhua drove a carriage to Han's house.
When he was about to arrive at the courtyard of the Han family, Xie Wenhua asked the little maid to take a copy of the New Year's gift he brought.
There are two New Year's gifts, one for the Han family and one for the Mo family.
gave it to the Mo family, let the little maid send it directly, and he got into the carriage again and went to the Han family.
"Brother Han, Happy New Year!"
When he arrived at the courtyard of the Han family, Han Shuxian was already waiting at the entrance of the courtyard, "Brother Xie, Happy New Year!" Please come in, please come in!" After welcoming Xie Wenhua into the hall, "Brother Xie, please take a seat!"
Xie Wenhua did not immediately take a seat, but stretched out his hand to the little servant beside him, and Xiao immediately understood, and stepped forward with the gift box, "Master Han, this is the gift that my lord chose for Master Han, his wife, and Miss Gongzi, I wish Master Han a happy New Year."
"We're not outsiders, what are we doing so politely?" Han Shuxian said. As he spoke, Changhu reached out and took the four stacked gift boxes that the little guy was holding in his hand, "Thank you for your hard work."
"Big brother has worked hard all the way, please come with me to rest." Changhu said again after taking the gift box.
Xie Wenhua's little servant replied immediately after Changhu's words: "This will trouble the little brother."
After Changhu led Xie Wenhua's little guy out of the house, he immediately asked people to take Xie Wenhua's little guy to the next side hall to wait, while he walked in the other direction with the gift box.
Changhu didn't delay, he went out immediately after putting the gifts away, and then went to the Mo family, which was also ordered by Han Shuxian before, and when Xie Wenhua came, he asked him to invite the Mo family over.
The Mo family was also prepared early, even if Han Shuxian didn't send Changhu to invite them, they would also come over, Xie Wenhua handed over the greeting post in advance, and the two families were already ready.
When the Mo family was about to go out, they ran into Xie Wenhua's New Year's gift delivered to the courtyard, so they delayed for a while, just waiting for Changhu to invite.
The group followed Changhu to Han's house, Song Nanzhi took Mo Li directly to find Yu Silian, while Mo Ziyun, Mo Tingyu and Murong Qingyuan stayed in the hall to talk to Xie Wenhua.
"Guess what I brought you?"
After everyone greeted her, Xie Wenhua teased Mo Ziyun, Mo Ziyun thought that the New Year's gift had just been received, and it was impossible to give herself anything alone, not things, only good news, good news related to herself, the bookstore's books sold a lot again, and after some thought, she replied: "It must be that the bookstore's books have sold a lot again."
"Not all right, guess again?"
Mo Ziyun didn't think about it, so she said again, "Is my story sold?"
Xie Wenhua nodded, "Not only did it sell, but it sold very well!"
Since the bookstore's business improved, Xie Wenhua hit the idea in Beijing, rented a store in Beijing a few days ago, and opened a bookstore to set up a branch. And all the storybooks written by Mo Ziyun were placed in the bookstore opened in the capital.
This is also the reason why Mo Zihua has not heard from the storybook since she gave the manuscript to Xie Wenhua, Xie Wenhua is busy in Beijing and has no time to go back to Cangxi County, and Mo Zihua is not in a hurry when she thinks about it, and another point is that the storybook she thinks may not sell well, so there is no news.
I didn't expect to receive good news now, this is really a surprising New Year's gift!
"Really?" Mo Ziyun still couldn't believe it, after all, there was no news for so long, and as soon as there was news, it was good news, and it came too suddenly.
"I can't lie to you!" Xie Wenhua said, and then continued: "At the beginning, I wasn't going to buy the storybook in our county."
"If a bookstore in Beijing is to open, there must be some books that are not available in other families, and the hardcover version of the storybook is also suitable for children as New Year's gifts."
"That's why Uncle packaged the hardcover version of the coming-of-age ceremony in Beijing
Sold in bookstores in the city?" Mo Ziyun looked at Xie Wenhua with hot eyes, she was really good at promotion.
"When I was drawing a picture of a storybook, I was thinking about what other books in the bookstore could be illustrated, and after thinking about it, I re-edited the Analects that you had copied before, and published another edition of the Analects with illustrations. With these two books, the bookstore in the capital has been promoted at once, and the book is selling too well and troublesomely, and it will soon be sold out, and now I finally know why Brother Murong always urges you to send more roast duck!"
"It's so tiring to rack my brains every day to think of various explanations!"
When Han Shuxian said this, he had a wry smile on his face!
When she heard that it was sold, Mo Ziyun wanted to ask how much it was sold, but she still couldn't bear her curiosity, and when she heard the end, she was even more curious, how much was it sold? How good is the business? It made him feel tired even to explain!
"Uncle, how many have you sold the hardcover and regular versions? Can't you keep up with the sales if you print it again?"
Xie Wenhua shook his hand, "I can't keep up, mainly because I can't keep up with painting."
Then he continued: "The normal version is easy, mainly because the drawing is too slow, and you can't be in a hurry, and it's easy to draw badly after you're in a hurry!"
"Uncle should sell in limited quantities, only one copy per person at a time, only two or thirty copies a day!" This will not only keep customers, but also attract more people to the store every day.
"How is this possible? Rich families don't lack these taels of silver at all, and if they have many children, they will buy two or three copies, or four or five copies, and you say that people come to buy things, and we can't still hold them up and not sell them." Although Xie Wenhua is in the business of selling books, he also has business acumen, otherwise the bookstore in the capital would not be able to open quickly.
Mo Ziyun believes that "Storybook" sells well, but when it comes to real business, a book can play a certain driving role, but it is never the only factor that makes the bookstore's business good, there must be other reasons.
But he couldn't think of anything, so he didn't grasp the benefits of hanging people's appetites for the time being.
Mo Ziyun explained, "For example, we still have 300 hardcover story books now, if I divide these 300 copies into ten days to sell, in this way, people come to the bookstore every day to line up to buy books, people are curious, watching so many people queuing up every day, will people passing by and seeing it also wonder what kind of book is so good-looking? Do you want to buy it too?"
"That's the first one, to attract more people to the bookstore!"
"Second, there are so many people who come that even though you may not be able to buy the Storybook, you may be able to read other books as you walk and look at them."
"Also, even if he doesn't buy anything, it doesn't matter, after he sees the difference between our bookstore and other bookstores, maybe he will come to our bookstore when he needs it in the future."
In addition to not thinking about the benefits of selling at one time and selling separately, after Mo Ziyun said that it was attractive, Xie Wenhua immediately thought of the benefits of having more people coming to the bookstore.
To do business is to deal with people who come and go, if you want things to sell and have a good business, you must be popular, there is no one, what kind of business do you have?
After figuring out the key points, Xie Wenhua said, "When the hardcover version is done this time, I will follow your idea." Then he talked about how many copies were sold, "The hardcover version sold 200 copies, and the ordinary version printed 400 copies at the time, and all of them were sold at once."
Mo Ziyun began to calculate the total cost after Xie Wenhua said how many copies of each of the two versions were sold.
The hardcover version of the "Storybook" is priced at five taels of silver, and two hundred copies are sold for one thousand taels of silver, and four hundred ordinary "Storybooks" are priced at twenty taels of silver, and four hundred copies are sold. br>
However, Mo Ziyun still miscalculated, only to hear Xie Wenhua say again: "At that time, the hardcover edition was five taels of silver, and I took twenty copies out to give away, but these twenty copies were considered to be bought by me, and the ordinary version was set at 20 texts at that time, but then I thought about it, 20 texts are too little, and our books are only available to us, and there are pictures in them, and the printing is more cumbersome than only words, so I will decide."
I bought a copy of 40 texts, thinking that if it didn't sell well, I would adjust the price when it arrived."
"Now it seems that these forty texts are not too expensive. So this time the "Storybook" was sold for a total of one thousand and sixteen taels of silver."
Mo Ziyun didn't expect that a book would sell for a thousand taels of silver in a short period of time!
It's scary, I'm poor, I don't know!
The only thing Mo Ziyun could think of was that she was poor, and she had never seen the days when people in the capital spent so much money! Otherwise, how could it be sold for a thousand taels of silver in less than two months?
"But I can't settle it for you for the time being, firstly, I haven't calculated the cost yet, and secondly, I am still considering how many copies to print this time, and I will have to wait for at least another half a month to settle the silver you deserve."
"Uncle, I'm not in a hurry." Mo Ziyun hurriedly waved her hand, "You calculate slowly, and then give it to me when it's done, I have money."
"Yes, you do it slowly, we are not in a hurry to use the money!" Mo Tingyu was also shocked and didn't know what to say, so he listened to Xie Wenhua quietly, and he followed after Mo Ziyun's words.
Xie Wenhua was not polite to them, "Okay, then I'll settle the bill for you after I arrange all the books to be printed later."
"Okay, hard work uncle, let uncle bother."
After talking about the "Story Book", he asked Mo Ziyun to go to the Beijing Bookstore after the year to see if there were any new suggestions.
The fifth day of the Lunar New Year was spent in the good news brought by Xie Wenhua.
Until the Lantern Festival, it is considered the New Year, but the village is full of villagers, and they are playing at home until the sixth or seventh day of the new year, and everyone is busy one after another.
Murong Qingyuan began to take classes with Han Shuxian in the sixth year of junior high school, thinking that the village school would be able to be repaired in the second half of the year, so he simply let Han Chunlin study directly at home, but Han Chunlin couldn't keep up with the rhythm of Murong Qingyuan's classes, so Mo Ziyun took the initiative to take on the responsibility of teaching Han Chunlin, but before officially teaching, he went to the bookstore to prepare a set of Han Chunlin's special teaching books, and just went to the bookstore in Beijing to visit.