After Lin Yi and the others discussed the matter of stabilizing the morale of the army, they began to talk about how to further develop after the beginning of the year, and the first and most important thing was, of course, the imminent threat of hunger.

They used simulated attack and defense, that is, assuming "if I'm hungry, what method will I use to deal with casual", imagining the possible blow for half a day, and then discussing the plan in a targeted manner.

Discussion went back and forth, and they came to a simple conclusion:

Money is needed.

No matter how they plan to parry, it is impossible to conjure up money out of thin air, and in the final analysis, they still have food in their hands and do not panic.

So they went to pay a New Year's visit to Professor Li Feifei.

Because the school hadn't opened yet, this time it wasn't in the office, but rushed to the female professor's house after contacting in advance.

Li Feifei also received them warmly, and during the first month, Lin Yi and they certainly would not come to the door empty-handed, and everyone exchanged some auspicious words.

Professor Lee's husband, a veteran of the industry, was also polite enough to come over and say hello before leaving the space for them.

Obviously, Li Feifei guessed their intentions, and before they could find a chance to speak, she took the initiative to say: "You came to me for financing, right?" ”

Lin Yi and the three of them were a little embarrassed, Li Feifei has always been very helpful to them, and promised to help ask about financing a few years ago, but now they have not started school and are urging them to come to the door, which is somewhat rude.

Li Feifei didn't mind: "Don't be embarrassed, people who really do things can't care too much about those red tape." ”

"But I don't have any good news to tell you for the time being, some friends have expressed certain intentions to me, and I can contact you in the future."

"In order to prevent you from being too disappointed at that time, I have to give you a preventive shot in advance, this so-called intention is still 108,000 miles between the actual investment to you, so don't be too optimistic for the time being."

Li Moyan and Li Jianguo nodded to indicate that they were taught, and Lin Yi knew that this matter was not so easy.

Professional investors may have to meet several groups of entrepreneurs like them a day, and this is still in the case of the other party being relatively reliable and able to talk about something, and the kind of inexplicable entrepreneur who doesn't know what to do can send one in ten minutes.

Of these people, very few end up getting their money.

After all, Lin Yi has never really started a business, at most he has some advanced insight and is barely a theoretical school, so he still sincerely asked: "Is there anything that needs to be paid attention to?" ”

"Yes."

Li Feifei patiently imparted her experience: "To meet with investors, you have to be in a good sense of proportion, first you have to come up with something that interests him, it can be a novel idea, a business model that at least sounds viable, and if you can come up with a unique technology, that's great." ”

"But you can't trust them too much, and always remember that your interests are not completely aligned with his, and it is a very dangerous act to reveal all your hole cards to them."

"Because they can find other people to do what you want, especially in your case, and if you don't know it, it's a spy sent by your opponent."

This reminder Lin Yi and the three of them can understand that last time Liu Jianni found out about their existence at the entrepreneurship competition, and told their competitors that they were hungry with a backhand.

Fortunately, there wasn't much leakage at the time.

Finding investment is actually a game process, if you hide too much, investors may feel that they can't see your real thing, of course, they are not willing to invest money, after all, fraud is common in the circle.

But entrepreneurs who take out too many things also feel uneasy, for fear that they will be taught to be a person every minute, so they must find a tacit balance.

In fact, the kind of experienced serial entrepreneurs, especially those who have had successful examples before, investors are more tolerant of them, and even just pay for your name.

However, that kind of entrepreneur is not worried about money in the early stage, and he has investors he is familiar with, and he will not casually contact unfamiliar institutions in the market.

Li Feifei didn't tell them these things, because the three here are typical "whiteboard entrepreneurs", that is, nobodies.

"So you have to be well prepared, think about how to sell the project, and then you can meet them when you feel like it's about the same."

Lin Yi and they took a short time to prepare after leaving Professor Li Feifei, mainly because of the business logic and competitive advantage of the website.

By the way, they also polished all the stories that Lin Yi made up last time, although they didn't use it in the end.

Then I started to meet with the investors introduced by Professor Li, because the company is not a school and does not have a winter vacation, so their work has long resumed.

After Lin met a few companies, he found that the things that everyone was concerned about were very different, and the most unavoidable of them was the competition with Hungryme.

In fact, when starting a business, there is an object of analogy, which is not entirely a bad thing.

For example, in the early days of the domestic Internet industry, everyone copied the business model from Silicon Valley in the United States, and when I introduced it to investors, I generously said that I was the domestic version of so-and-so.

The advantage of this is that it is easier for others to understand your business model, and it is easier to say that there is a comparable company out there when comparing the two to calculate the valuation.

How many users do you copy, how much is the valuation, and how much should be estimated based on the number of users you have?

A simple elementary school arithmetic problem.

But Lin Yi's current situation is different, everyone is not competing in a dislocation on both sides of the ocean, but directly wants to grab food in a bowl.

Since it is no longer a new thing, and there is already an industry leader that was established earlier than you and is much larger than you, everyone is racing on the same track, and this obstacle cannot be overcome.

It's not that someone can't invest if they do it, so that there is no time when everyone rushes to the outlet, but to draw a cake that investors can eat.

Of course, Lin Yi will defend himself: "Although the market for online ordering is still relatively small, the past two years have been a critical outbreak period, which can fully accommodate two companies to compete on the same stage." ”

What he means is that the market capacity is very important, and even if a 1 billion market accounts for 80% of the share, it is better to eat 20% of the market in a 10 billion market.

This answer does not seem to have been recognized by investors, in terms of industry research, they have done much more than Lin Yi, and they don't need Lin Yi to teach them lessons.

Although not all investors refused, they did not directly agree, but delayed with "reconsideration" and "re-research".

The financial institutions that engage in venture capital are not the faltering giants of banks, they are very efficient, so the absence of an echo is a consequence in itself.

Lin Yi, who ran for a few days and found nothing, sighed to his two partners:

"It's not that easy to make money."