"Are you going to do a public welfare activity to help the disaster area?"

The person who asked the question now was their investor representative Liu Jianni, and Lin Yi was recognized by his senior sister and Li Jianguo immediately after he said his thoughts, so this was the only person he needed to convince.

"That's right, I saw students spontaneously organizing to pray for the blessings of their compatriots in the disaster area at Shuzhong University today, and I also saw college students all over the country posting such photos on the Internet."

"I think they should know that lighting candles by themselves will not help those victims, so I plan to give them a chance to donate one dollar to the disaster area on behalf of consumers for every order of takeaway on the casual takeaway website."

"A single dollar, this is a simple and easy-to-remember slogan we think for this event, and a dollar is the break-even point we have calculated, which will not cause the company's loss, which is equivalent to donating profits to represent our hearts."

"At the same time, this is also an excellent promotion for our casual takeaway network, because the college student group is originally our target customers, and it is expected that this event can significantly expand our influence in the university market, and at the same time enhance our brand reputation and favorability."

In 2013, netizens did not see so many routines. The famous Water Drop Chip was only established in 2016, and its founder was born in each group, and it should still be moving bricks for Wang Xing.

Lin Yi's trick of "one dollar for public welfare" is now not the first of its kind on the whole network, at least it is a novelty.

Liu Jianni didn't think about it for too long, although she invested $1 million in casual takeaway network, although it largely relied on the ambiguous news released by Lin Yi, but the better the website can develop, the higher the return.

Her vision is not bad, and a little thought can understand that there is indeed a good opportunity hidden in this.

"I agree."

In this way, this matter was settled, and a notice drafted by Lin Yi himself was released on the homepage of the casual takeaway network and the casual app that night.

"Dear Clients,

At this time, you may already know that a major disaster has just occurred in Yucheng City, Sichuan and Shu Province, and all the employees of our casual takeaway network are worried about this, and they are very eager to do their best for the compatriots in the disaster area while praying for blessings.

After urgent deliberation and decision by the company's management team, from now on, a single dollar public welfare activity will be launched, that is, for every takeaway order generated by this site, including the random app, the company promises to donate one yuan to the disaster area on behalf of consumers.

This event is valid for one month, and in order to facilitate the supervision of consumers, we have opened a real-time display window on the website and the homepage of the app, and will announce the donation voucher to everyone after the event.

Disasters are merciless, but there is love in the world.

Although we are weak, we believe that the kindness and kindness of all people come together, just like every glimmer of light will condense into a torch, which can bring warmth and light to the world and illuminate the way forward.

Casual takeaway, April 20, 2013. ”

Of course, Lin Yi will not do things like the so-called love self-service store that Huang Tao did in Jingdian at the beginning, he directly displays the real-time order volume, and in the end, he never intends to repay the account.

Doing public welfare was originally a recognized and accepted way to brush up on prestige, but later due to the crooked brains of some people who are hungry for profit, everyone has become more and more distrustful of charity.

He didn't make any appeals in the open letter, but just made his promises, but I believe that college students should be happy to support it after seeing it.

Since Lin Yi spent a day communicating and preparing, it was actually late at night when the letter was launched, so there was no splash.

The real repercussions didn't start until the next day.

No matter what big things happen outside, the meal always has to be eaten. When the users of the casual takeaway network opened the webpage as usual the next day and were ready to place an order, they immediately noticed this most conspicuous notice.

As a direct result, there are a lot of positive reviews in the comments section of the website:

"Boss conscience!"

"Orders have been placed!"

"I can finally do something for my compatriots in the disaster area!"

"I didn't plan to eat takeout, but when I saw the announcement on the website, I decided to support an order, come on Yucheng!"

Words like these swiped the screen, and if Lin Yi didn't know that he didn't buy the water army, he would almost have to wonder if he was accused.

It seems that the college students in 2013 are still very simple.

Correspondingly, the back-office data shows that the number of orders for today is quickly surpassing the average of previous days and continues to grow at a rate that is visible to the naked eye.

Lin Yi and the others did not advertise anywhere on the whole network except for posting this notice on the website, so it should have been spontaneous among the students, so more and more people poured into the website.

Li Jianguo also relayed the discovery of the left-behind students in Beijing: Several popular posts have appeared on the BBS forum in Beijing Electric School to discuss today's public welfare activities of Casual Takeaway, which are also highly praised.

In fact, Jingdian knew that this was an entrepreneurial team of the school as early as when they were just starting out, and many people were directly involved, so there has been a small discussion about them on BBS, but this time the volume is the largest ever.

As for those places where they don't see it, it is believed that such transmission also exists.

Although Lin Yi expected the good feedback from the college students, he still found that he underestimated everyone's enthusiasm.

Since the noon meal, the order volume of the website has been rising, and it has quickly exceeded the service capacity of the website, and many places have reported that there are too many orders to the capacity of the transportation capacity.

The capital area is their base camp, although the overall order volume is also the largest, but the website's capacity reserves are still very sufficient, and a group of delivery personnel are urgently deployed to barely ensure normal service, so Li Jianguo is rushing back to the capital from Jinmen to sit down.

In Rongcheng, Yuzhou, Shangdu, Chang'an, which have just entered the city, it is more troublesome, once the order volume exceeds the load, they do not have much "peak regulation capacity" for the time being, so the distribution efficiency is naturally greatly affected.

However, it is touching that many consumers still leave messages on the website after delaying the receipt of the meal, supporting the website's loving action, and do not mind that the meal time has been affected.

There are also college students who leave a message on the website:

"A netizen from the capital donated a dollar."

"A netizen from Yangcheng donated a dollar."

"A netizen from Jiangcheng donated a dollar."

In the end, it seemed to evolve into a competition, where netizens from the same city scrambled to speak to prove the love index of the region.

Lin Yi had to sigh that the effect of this activity far exceeded expectations, and it had already entered the stage of spontaneous stalk creation in a small area.

After the service time of the casual takeaway network ended that day, Lin Yi and they counted the number of orders, which is actually just to look at the window on the homepage of the website to display the real-time order volume.

It's twice as much as usual, it's terrifying!