Chapter 144: Who is not a baby anymore
When Lin Yi came back from Gu Caiwei, he was in high spirits and radiant, and he ran directly to Li Jianguo's side and slapped the table excitedly.
"Work on, Jianguo!"
Li Jianguo was taken aback by him: "What's the matter?" β
"Opportunity, I thought of it!"
"What chance?"
Lin Yi threw out the inspiration that Gu Caiwei gave just now: "Recently, there was just a suitable opportunity, Children's Day!" β
Li Jianguo was puzzled: "Children's Day? But our target customers are college students. β
Lin Yi didn't say the private words between himself and Gu Caiwei, but casually pulled one thing from other places as a reason.
"Do you remember that two days ago, Lao Zheng posted a notice of Children's Day activities in the class WeChat group, and everyone signed up enthusiastically, and the number of people exceeded the standard?"
Li Jianguo really doesn't remember, he was so busy during this time that he didn't touch the ground, and he had already blocked such things as class groups.
Lin Yi actually glanced at it at that time and saw that Lao Zheng was looking for an indoor amusement park, but this was not important.
"College students are actually a bunch of big kids, it's not that I dislike them for being naΓ―ve, but they think that Children's Day is much more positive than Youth Day!"
Well, in fact, it's not just college students, Lin Yi knows that there are not a few college students who still celebrate Children's Day ten years later.
Who isn't a baby anymore?
Li Jianguo thinks this is really the case, but he feels that Lin Yi is a little disobedient to college students using "them", aren't you also a college student?
Putting aside these boring thoughts, Li Jianguo asked, "What are you going to do to continue to carry out more vigorous activities in Shencheng?" β
Recently, in order to compete with Eleme, it is also the need to expand in Shencheng, Lin Yi and they have always maintained a preferential strength not lower than that of the other party in Shencheng.
"We've sprinkled enough money."
Lin Yi knew that college students were the most fun-loving group, so he decided to change the way he played this time.
"We're looking for a souvenir that claims to be limited to Children's Day, and gives a free copy to every user who places an order that day."
"The cost of souvenirs doesn't have to be high, but it must be emphasized that they are limited, and anything that touches this attribute will be worth a lot."
"Who can say no to a limited edition?"
Li Jianguo continued to ask: "Then what do we take as a souvenir?" β
Lin Yi's answer was unsurprising: "Use whatever is cheap." β
Li Jianguo felt that familiar feeling was back, and the one next to him was still the same Boss Lin who was picking and searching.
However, Lin Yi did not pick and search in terms of quantity, he prepared according to the number of top grids as much as possible, causing Li Jianguo to doubt again: "Didn't you say a limited edition?" β
"We say that the limited edition is to entice customers to place an order, but we don't intend to disappoint them, so everyone who supports them should receive a souvenir from us."
"And we're definitely going to be branding this thing with the logo of Random Takeout.com, so that as long as she keeps it, she can continue to play a role and convert them into long-term customers."
Many shopping malls like to give away some practical things when they hold activities, so that the people who receive them will remember when they take them out and use them.
But this time they are for college students, compared to practical, this group will be more inclined to fun, Lin Yi learned from the experience of Kaifeng Cai and Golden Arches and other well-known fast food chain brands to carry out activities, and decided to give a small toy.
In a hurry, he didn't have much choice, so he finally picked the cheapest tumbler, only the size of a thumb, with the logo of "casual" printed.
Of course, the image should be cute.
On Children's Day, they are still eating takeout alone, and they are naturally lonely and widowed children who have no object, and Lin Yi thinks that this meaning is probably to encourage them to be strong.
In order to avoid being blocked by Hungry again, they specially did not warm up in advance, but did not suddenly announce it until Children's Day.
This hand is really hungry and caught off guard, it is easy for you to let them add money, but where to prepare souvenirs for such a temporary time?
If Zhang Xuhao doesn t want to be incompetent and angry, the only thing he can do is to add money, Lin Yi has already noticed that the discount has been increased again today.
However, although college students are sensitive to price, after all, they are still young people who like freshness, and many people are a little curious about this "limited edition souvenir", and they don't have to care too much about the two dates at this time.
In short, after coming to Shencheng for so long, the casual takeaway network finally got a promotion opportunity that was not disturbed by Eleme.
Lin Yi cherished it very much and was rare and generous, hired a lot of temporary workers on the campuses of major colleges and universities to start distributing leaflets, and also prepared a lot of manpower for today's order peak.
As he expected, many people rushed to the website to place orders for this gimmick, and the order volume of Shencheng not only hit a new high that day, but also far higher than the usual level.
If Lin Yi hadn't prepared early, it was estimated that the delivery capacity would have exceeded again.
That night, Lin Yi and Li Jianguo held a small celebration banquet with the members of the entire team, which included the six or seven people they brought from the capital, as well as those recruited locally in Shencheng.
"It's been a hard time for everyone, and I've been running around every morning. Today's event was very successful, I believe that some people who took souvenirs will turn into our customers, from today onwards, casual takeaway network can be regarded as taking root in Shencheng! β
Li Jianguozhi said proudly: "I really want to see Zhang Xuhao's expression now, I still couldn't stop us after chasing and intercepting us before!" β
The others responded in an uproar, and the atmosphere was very enthusiastic for a while.
Lin Yi's words just now were actually to a large extent to boost morale, and he didn't cheer so much in his heart, because he had already calculated the account before the event began.
And this kind of order volume that has risen in a short period of time is not cost-effective and not easy to support, and they are not a factory that orders the rivers and lakes, so that the entire express industry can follow the annual double eleven test a wave of peaks.
Today's one-day moves, including the souvenirs sent out, as well as the discounts that have not been canceled recently, plus the temporary replenishment of promotion and delivery manpower, the cost has gone to at least six figures.
This is just a place in Shencheng, Jiangcheng, Yangcheng and Jinmen are not willing to let go of this breath after the three cities of Jiangcheng, Yangcheng and Jinmen are not willing to breathe a sigh of relief first, and they are losing money and bloodletting every day!
So far, it can't be considered that the oil is running out of light here, but it must be a big loss of vitality, and he feels that it is impossible to get any better on the hungry side.
Sure enough, on June 2nd, the two sides invariably lowered the tone, and all kinds of discounts were weakened.
Lin Yi did not relax because of this, this does not mean that Zhang Xuhao is going to fight with him, on the contrary, the real battle has just begun.
He received the news on the plane, and at that time he had temporarily entrusted the affairs of Shencheng to Li Jianguo and returned to the capital alone.