Chapter 39: Who wins, who has the final say
Lin Yi didn't mean to trick Li Robin.
If the goose factory or factory A was willing to invest in him, the rest of the things would be logical, and he didn't need to take so much pains.
It can only be said that the refusal of those two families has increased Lin Yi's difficulty, but even so, he will not give up easily, this time he will persevere to the end regardless of the sword mountain and the sea of fire.
After Li Robin let go, the rest was easy to do, Lin Yi was already very familiar with the bear factory, and he didn't see the slightest rampant with the boss's Shang Fang sword.
Although the pre-preparations for his big move have not yet been completed, of course, the opportunity will not be wasted during this period of time when the wallet is bulging, and it is expanding rapidly according to Lin Yi's requirements, and it has entered 25 cities at the end of November.
At the same time, his opponents were not idle.
In December, Dudu Taxi announced in Beijing that it had completed the C round of financing, with the same amount of $120 million in this round.
According to Liu Jianni's news, Dudu had already negotiated a financing of 100 million US dollars, but because the amount of Wanli's last round was 120 million, the goose factory temporarily added 20 million to reach the same scale.
Cheng Wei's situation is different from Lin Yi's, he has already taken the money from the goose factory in the last round, and he didn't want to ask for more, otherwise the equity ratio of the goose factory will be too high, which will have an impact on the control of the company.
This time, in order to overwhelm Wanli Travel, we had to give the goose factory the opportunity to increase its holdings.
The good thing is that the post-investment valuation of Dudu Taxi's current round of financing has reached $600 million, which is more than the $500 million after Wanli's investment in the bear factory.
It's not that Cheng Wei likes to press others, but they are all already lagging behind others in time, so they can't give in to each other in valuation, but must clearly show:
Lao Tzu is still the first.
Of course, face is very important, because many times face is the lining.
For Dudu Taxi, this is the first time that they have lagged behind their peers in financing, and Cheng Wei is gearing up to give a little color to the thousands of miles that he had squandered Xunmeng's development before.
It is said that just like Lin Yi is always in and out of the bear factory, Cheng Wei has also appeared very frequently in the goose factory during this time, and seems to be brewing some actions.
Lin Yi had no intention of changing his plans for this.
However, he still found Robin Li himself again, and took the opportunity to make a trivial little suggestion to the other party:
"Now that we are all taxis, we are under a lot of pressure to get a lot of cash, and the bear factory wallet has just been launched, so it is better to join forces to do a promotional activity!"
"What's going on?"
Lin Yi had a premeditated plan: "We invite everyone to take a car for free, and as long as you take a taxi on Wanli Travel and use the bear factory wallet to settle during the activity period, a subsidy of 10 yuan will be issued to the driver and the passenger side at the same time." ”
10 yuan is the starting price of a taxi in first-tier cities, and less than in second- and third-tier cities, so that a short-term taxi within three to five kilometers can indeed be regarded as free.
On the driver's side, 10 yuan a single order can greatly increase their interest in taking orders, and Lin Yi believes that the registered driver will soon go to a higher level.
This subsidy is unprecedented.
Although Wanli Travel has been waging a war of attrition in Beijing, Yangcheng, Lin'an and other regions and Dudu and Kuaidu since its launch, subsidies are the most conventional means, but those are partial, temporary, and probable.
None of the three have ever been prepared to adopt such large-scale, full-coverage subsidy measures as this time, which can be called a lot of money.
It's really going to be burned.
Li Robin was not surprised because it was not the first time he knew about it, Xiong Chang and Liu Jianni gave Lin Yi a total of $120 million, and Lin Yi promised to get the first place in the market within six months.
If this money is spent during the performance commitment period, it means that he will spend 20 million US dollars per month, which is converted into more than 100 million yuan.
If you don't burn the flowers, you can't finish it.
More than a month ago, although the business scale and team size of Wanli Travel were like blowing up balloons, the speed of spending money was not up to standard.
Li Robin didn't question it, this was said before, but he just added a bear factory wallet for linkage, so it was justified for the bear factory to make some extra money.
Although Lin Yi was planning to fool Li Robin into the game, in fact, Li Robin had already known it when he proposed to launch the bear factory wallet first.
To be honest, Li Robin doesn't mind spending some money to support Wanli Travel, after all, it's just a drop in the bucket for the bear factory, and the key is for Lin Yi to convince him that he can fulfill his performance commitments.
Boss Li waved his hand: "How to distribute it?" ”
Lin Yi said: "Wanli Travel and Xiongchang wallets are each half, first prepare 50 million, and the two together are 100 million, and the activity is tentatively scheduled for half a month." ”
For every 20 yuan, the amount of 100 million yuan can subsidize 5 million orders, and the average daily order is more than 300,000 orders on a half-monthly basis.
This amount of money is completely within Robin's psychological expectations, and he also thinks that it is a relatively "reasonable" capital plan.
The existing order scale of Wanli Travel will reach the level of 100,000 orders, and it is very optimistic to predict the pulling effect of this event.
What he didn't know was that Lin Yi instructed Wang Kai to prepare a thousand servers.
Li Luobin, who returned to China in 2000 to start a business and has experienced almost the entire development process of the domestic Internet industry, could not imagine what would happen next.
Of course, Lin Yi knew that 50 million was not enough, 100 million on both sides was not enough, and even the $120 million that had just arrived was not enough.
50 million is just a bait.
Li Robin felt that the money was nothing, so he really agreed, and Lin Yi didn't do any more prompts, and went back to prepare with satisfaction.
Now there is only one person in the entire Wanli Travel who knows all his plans, and the senior sister who is waiting for him in the office immediately asks when she sees him appearing:
"What did Robin Lee say?"
Lin nodded a little.
Li Moyan breathed a sigh of relief, so that the last and most important step was completed, but she still had doubts.
"Once we start the subsidy war first, will the development and evolution become as fierce and even crazy as you said?"
"Something is meant to happen."
Lin Yi seemed to be saying it to his senior sister, and it seemed to be saying it to himself: "The goose factory pays regardless of the cost for promotion, and factory A is fierce and-for-tat, so the bear factory, which is also a big three, cannot take the lead in letting go even for the sake of face." ”
"It's not a script I wrote in advance, it's that the pattern of the industry has developed here, and the rest of the things can't be changed."
"As for us, we are in this chess game, and we seem to be a chess player to take the initiative to challenge, but in fact, we are just involuntary."
"Does it matter who fired the first shot in a war that was destined to happen?"
Lin Yi glanced at himself and his senior sister, and finally said in a firm tone:
"It doesn't matter, because whoever wins has the final say!"