Li Moyan is right, there is a big move in thousands of miles.

The drainage of the map of the bear factory, the online and docking of the wallet of the bear factory, the 1,000 servers of Wang Kai, the business layout of 50 cities, and the 50 million ...... promised by Li Robin

All preparations were completed on time at the end of December.

On January 1, 2014, New Year's Day, Wanli Chuxing announced a large-scale promotion plan for the "National Taxi Festival" in the APP.

Specifically, from now on, passengers can enjoy a discount of 10 yuan per order in the four first-tier cities of Beijing, Shenyangpeng, using the Wanli Travel App to take a taxi and pay with the Xiongchang wallet, with a limit of two orders per person per day; Drivers can get a reward of 10 yuan for each order completed, and no more than 10 orders per day.

In other cities, the passenger reduction amount is 5 yuan, while the driver reward amount is 5 yuan for the first five orders and 10 yuan for the last five orders, which is to encourage drivers to take more orders.

In addition, first-time registered passengers will receive a $15 discount on the same time, while new drivers will be rewarded with $50 immediately after completing their first order.

This set of measures is much more detailed than what Lin Yi told Li Robin at the time, and it was formulated after internal discussion in Wanli Travel.

Differentiating between first- and second-tier cities is a way to adapt to local conditions, after all, the cost of living is different, and the team believes that it is enough to achieve the level of incentives.

As for the reward for the first registration, there is nothing special, Lin Yi also spent a lot of money in the first round of promotion.

If there is any difference this time, it is that it does not rely on offline promotion and purely relies on online communication to achieve the purpose of expansion.

In fact, although Wanli Travel completed the requirements for entering 50 cities by the end of December under Lin Yi's repeated orders, I also know that this hasty entry is of very low quality.

In these 50 cities, many teams have just arrived, and the scale of orders is very limited, which can only be said to be a nominal occupation.

This is also the reason why in the first two months after Lin Yi got a large amount of financing, Dudu and Kuaidu watched the large-scale expansion of Wanli Travel and was able to sit firmly in Diaoyutai for the time being.

Although the first-tier cities are the main battlefield this time, Lin Yi has high hopes for whether he can take the opportunity to open up the situation in other cities.

Lin Yi did not put a lot of effort into the promotion of this event, because the registered users of Wanli Travel itself are not small, as long as someone tastes the sweetness, they will soon share it with the people around them.

It is human nature to gather wool.

In this event, it is a pity that the payment method of cooperation is the bear factory wallet, which is the latest among the three major factories, and the users are almost zero-based.

However, Lin Yi felt that this would not become a substantial obstacle, after all, as long as there was a advantage to take advantage of, smart people would always be able to think of a way.

At present, the third-party payment is widely used only in the A factory's Zhifubao, which is formed under the influence of many years of online shopping habits, and the online goose factory payment is actually very limited in users.

As far as the current situation is concerned, all the people who are bound to the goose factory pay are taxis, and there is no advantage for thousands of miles of travel in this regard.

Most netizens are still wary of the need to bind bank cards to third-party payment channels for the first time, but fortunately, Xiongchang is also a well-known factory in the family.

Once they found out that Wanli Travel is now giving such a large number of taxi coupons, then the young people who are good at wool picking don't mind binding an empty card to it.

Anyway, as long as you sign up, you can enjoy the subsidy, and they don't plan to save money in it.

To be honest, Lin Yi didn't care about the wallet of the bear factory, which was born early at his instigation, and what kind of fate he could have if he caught up with this big war.

But the support of the bear factory is something he can't do without now, not to mention the entrance to the map of the bear factory, the 50 million funds given by Li Robin alone are something that cannot be given up by traveling thousands of miles.

So he also had to use the bear factory wallet as a community of destiny for thousands of miles for the time being, so that he could make a difference to Li Robin.

In short, such a combination of punches out, Lin Yi is very confident that there will be a fierce chemical reaction, so he will wait for time to ferment.

……

The reason why the subsidy on the passenger side is designed as two orders a day is mainly for commuters who go to work, and these people are also the main group of people who take taxis.

New Year's Day was a holiday, the event had just been announced, and orders had only risen slightly.

January 2 is Thursday, which is a working day, and Wanli Chuxing's orders have begun to increase significantly, from the morning peak to the evening peak twice hit new highs.

On January 3, it continued to hit a new high.

The 4th and 5th are weekends, everyone stays at home and doesn't need to go to work, according to the usual habit is a periodic "season", but Wanli Travel found through background data that this weekend's decline is lower than usual.

They also observed that there were a lot of orders for short distances, even less than a kilometre, which meant that someone had found the right posture for the wool.

Taking a taxi in the starting price range is almost a free gift, so the wool party has switched the transportation mode to a more comfortable taxi from the place that can be reached on foot or by bicycle before.

Judging from the destination, there are already people who go out to buy groceries and take a taxi.

Taxi drivers are also happy to take orders, originally short-distance orders they don't like to run, but in the case of incentives, the cost performance is much higher.

Some taxi drivers even like this kind of short-distance order, because they can take the next order immediately after the delivery is quickly, and they can claim the day's reward in the shortest time.

You can get an extra 100 yuan for running 10 orders a day, which is not a small amount of money for taxi drivers.

If the data on the weekend is only cautiously optimistic, then the data on the second week and the return to the working day completely confirms Lin Yi's judgment.

Obviously, through the spread of the past few days, more and more people know the news of the event, and the data obtained from the bear factory wallet shows that its registered users have taken off in the form of "pulling onions on dry land".

You must know that the bear factory wallet was deliberately pushed out in advance in order to cooperate with the event of Wanli Travel, and at present, even the other products of the bear factory have not had time to access, nor have they done other promotions.

So where do these users come from?

On January 6, a large number of orders began to pour into Wanli Travel from the morning rush hour, which can only be described as explosive growth compared to before.

Although through the rewards of the driver's side, the taxi master is currently very motivated to take orders with thousands of miles of travel, but in some areas, there is still a situation where too many orders can not be received.

Of course, Lin Yi will not let this happen casually, not to mention that although this time it is mainly online promotion, the company's largest ground push system certainly can't let them be idle.

As Li Moyan issued orders to the teams in various cities, the biggest task at this stage is to increase the number of drivers on the platform.

The local pushers in all regions are actively promoting the incentive policy of Wanli Travel to all taxi drivers, whether they have run all before, fast, or have never used taxi software at all.

In the near future, the company will take "the growth of the number of drivers" as the core assessment indicator to ensure sufficient capacity in the case of order explosion.

The realigned deployment also quickly took effect.

By January 7, the office of Wanli Travel at 12 o'clock that night was still brightly lit, and the entire management team led by Lin Yi was waiting for the day's data report.

CTO Wang Kai personally handed over the report to Lin Yishou, looking excited, and Lin Yi found that he finally put his mind at ease after reading it:

A week after the event was launched, the number of orders in a single day has reached five times that of the first day!