"What are you going to do if you raise the price to 11 yuan, increase it to 12 yuan?"

It was Li Robin who asked the question, and he was still able to calm down with the 1 billion yuan he had before, but as soon as Kuaidu's "no cap" came out, he called Lin Yi to the front again to discuss.

For Li Robin, of course, he hopes that Wanli Travel can maintain the advantage of being the first in the industry, and he is also willing to pay a certain price for it, as evidenced by the fact that he gave Lin Yi a dozen dozen times before.

But when the price becomes unbearable, even the bear mills have to make other plans.

Li Robin must admit that after so many years in this industry, even he has to say about the current situation:

I haven't seen it.

"Quickly beep out 11 pieces, we'll make 12 pieces, and then beep out 13 pieces? I don't think it makes much sense to add layers of weight like this, it's like an auction."

"And Kuaidu obviously thought that we would follow the price increase, so he specifically said that he would always be one dollar higher than his competitors."

"Of course we won't be afraid of him, but there is one thing we have to be aware of, that is, among the three families of Wanli, Dudu and Kuaidu, Kuaidu's willingness to continue fighting is the strongest."

"Because before, Wanli Travel ate the biggest piece of cake, Dudu followed, and Kuaidu's results were the smallest, if it were me, I would definitely not want to give up."

"In other words, the willingness to continue to subsidize Wanli Travel is the smallest now, but only when you can fight can you make peace, and only if the opponent finds that they can't get what they want through the subsidy war, will they have the intention to stop."

"That day shouldn't be too far away."

This conclusion came suddenly, although it was something that Robin Lee also wanted to see, but he would not be gullible to believe it:

"How so?"

Lin Yi replied: "The taxi industry is a non-renewable resource that relies on license plates, with a total of about 1 million to 1.1 million vehicles in the country, and there has been almost no significant increase in the past few years."

"Whether it's a trip for thousands of miles, or a quick doo, they can only cut the cake in this, because they can't conjure up more taxis out of thin air."

"Don't look at the promotion budgets of several companies from 100 million, 200 million, 500 million, 1 billion, and now they are about to shout that there is no cap, but this foundation cannot be changed."

"Although the growth brought about by this subsidy war is extremely exaggerated, and the maximum order size of Wanli Travel has reached 50 times before it started, I have been observing the limits of this industry."

"Originally, it may take several years for a normal industry to develop to this extent, but the ride-hailing industry is approaching that limit at an unprecedented speed under the maturation of a large amount of money."

"Robin, internally, we expect that by the end of this month, the number of registered drivers will reach 1 million, of course, they can also register repeatedly in Dudu and Kuaidu, but how much room for growth do you think there is next?"

"In fact, as far as I know, many taxi drivers now take turns to use three taxi apps after getting out of the car, each of which takes 10 orders, and then changes to another one after receiving the reward of the day, and so on."

"Before the advent of taxi software, taxi drivers had to run 20-30 orders per shift, and even if we reduced the empty driving rate and increased his effective driving time, 30 orders a day would be almost this ability." ….

"In other words, it doesn't make much sense for us to grab it anymore."

These words sounded plausible, and Robin's eyes lit up: "You mean that this subsidy war will end soon?"

"It's going to be over, it's hard to say soon."

Lin Yi gave his own judgment, "Based on the inference just now, the specific time period will end depends on when Kuadu Dache discovers and accepts their subsidies, and it will not help."

Li Robin was digesting these theories, and what he was most worried about was that the taxi industry had become a bottomless pit that required constant investment and continuous blood loss, but Lin Yi's words gave him hope of an end.

He was even more satisfied with Lin Yi, and others were still watching how the subsidy war was hilarious

When he couldn't make a deal, Lin Yi was thinking about how to end it.

At the same time, Li Robin also had a thought in his heart: if the limited taxi resources have been developed, doesn't it mean that the online car-hailing industry is about to have no way out?

He didn't throw this problem out, the future of the online car-hailing industry is something that Lin Yi has to consider, and it is not his turn to be with Xiongchang for the time being.

After Robin Li's concerns were temporarily dispelled, he still had to face the realistic question: "Then in your opinion, how should Kuaidu deal with this price increase?"

"We're going to have to raise the price, and we're only going to have to do it. But we can't do it at the other side's pace, we have to do it in our own way."

Of course, Lin Yi's idea is also ready-made: "If we announce the increase to 12 pieces tomorrow, I'm sure it will be increased to 13 pieces the day after tomorrow, so it will be endless."

"We have to come up with a way that the other party can't follow up, such as a random amount between $12 and $20."

"Random?"

Robin Lee smacked the idea and found that it seemed to work, and then reminisced about it and felt a little familiar.

Isn't this the red envelope that the goose factory did during the New Year?

It doesn't matter where the inspiration came from, as long as it works.

"But if the subsidy is raised to 12-20 yuan all of a sudden, the subsidy cost will be higher, right?"

Lin Yi told him another fact: "Users are now very new to the fact that we subsidized 11 yuan and 12 yuan, so there will be swaying from side to side."

"But they'll soon find out that it doesn't really make a difference between 11 and 12."

"The reason why we set the subsidy amount at 10 yuan at the beginning is not entirely to make up a whole number of Tuji, but it means that the trip within the starting price is completely free."

"According to our calculations, this kind of short trip is the most prevalent among the most frequent commutes."

"In other words, if you only spend a total of 10 yuan on this ride, then what's the point of subsidizing 11 yuan or 12 yuan?"

"This is also my attempt to win back a city by raising the price of Kuaidui Taxi."

To put it bluntly, this subsidy war has developed to the current stage, and it has entered a stage of "full irrationality".

Taxi hailers have lost the rationality to judge whether they can afford such a high subsidy, and the lure of "free rides" has created a lot of additional demand.

And Wanli Travel, Dutu Taxi and Kuaidu Taxi are even more so, they are like red-eyed gamblers, there is no way to distinguish whether their investment can bring back enough returns, and there is only one thought in their minds:

Can't lose!

In this "coward game", it seems that the most transcendent is BAT, who paid and worked for the three families to fight a "proxy war", thinking that everything was under control, but the situation gradually got out of control.

In the end, Wanli, Dudu and Kuaidu are life and death, and BAT is also in the same situation because of the face of his big three:

There is no way back.

。.

Miles are not alone