Chapter 64: A wave of unsettled waves

With the addition of Liu Jianni, Lin Yi is more confident in the next step of Wanli Travel.

However, before he did anything, there was still one person who couldn't get around no matter what, so Lin Yi ran to Li Robin's side to brush his face again.

"How's it going, is the data in the background stable now?"

Li Robin seemed to be in a good mood, and asked about the impact of the subsidy cut on the business volume of Wanli Travel, and Lin Yi told the truth.

After listening, he nodded with satisfaction, Li Robin has recognized Lin Yi's performance in recent times, and has won the first place in the industry in business, which has made an important achievement for the bear factory in the O2O field.

Although the level of madness at the height of the subsidy war made him a little apprehensive before, the result was good, then everything was worth it.

And all along, Lin Yi's attitude towards the bear factory also made Li Robin very relieved.

Therefore, the big boss of the bear factory did not plan to interfere too much in Lin Yi's work, but discussed other things with him.

"Lin Yi, I have already thought about it, and I am ready to promote and implement the matter of launching the bear factory takeaway that you suggested before within the company as soon as possible."

"When the ride-hailing industry was in full swing a few months ago, the group buying industry was not idle, and a lot of changes took place. I remember what you said, the bear factory has to seize the moment now."

Although Lin Yi focused on the disturbances between Dudu and Kuaidu some time ago, he was not blind to what was going on outside the window, and he was still clear about what Li Robin said.

At the beginning of the year, the biggest news in the group buying industry was that Dianping.com got $400 million from Goose Factory at the price of 20% of the equity, which he knew about from Xiao Ma before it was announced.

Comments: The amount of financing in this round has left the rest of the peers outside each group far away, so now the head pattern of the group buying industry has completely become:

Each group endorsed by Factory A, and the comments supported by the Goose Factory, are dueling.

Why do you say again?

Because this situation is too familiar and nothing new!

Li Robin, who had just tasted the sweetness of the ride-hailing market, also felt that he was good again, and the bear factory should not sit idly by and stay out of the AT dispute.

"I said at the annual meeting last year that LBS+O2O is one of the core strategies of the bear factory, and now the success of Wanli Travel can prove that we have chosen the right direction, so we should replicate the experience of Wanli Travel in the field of group buying and takeaway."

What a big surprise.

This guy got carried away, Lin Yi knew that Wanli Travel stood out in this wave of subsidy wars, in addition to his precautions at the beginning, there were also the right time, place and people, and considerable accidents.

But at this moment, of course, he had no way to object, after all, Lin Yi had been vigorously advocating the O2O strategy of the bear factory in front of Li Luobin before.

"Now is the right time to enter the game, I don't know what the bear factory plans to do?"

Lin Yi said this is not against his will, although he is not optimistic about the endowment of the bear factory in O2O, but many things are different in this life because of his existence, and he can't be too preconceived.

Li Robin really treats Lin Yi as Xiongchang's own family now, so he didn't hide it from him:

"Xiong Guang has already purchased 100% of glutinous rice before, and will increase investment in group buying, and at least rush to the third place in the industry in a short period of time." ….

The acquisition of glutinous rice is not to say that Xiongchang likes to fight alone, but it is really the status quo of everyone and Chen Yizhou, even if they have the heart to participate in Li Luobin's ambitious plan, they don't have the ability to toss together.

"Secondly, I will instruct the LBS division to launch the takeaway business as soon as possible and compete directly with each group. By the way, I sent someone to buy Hungry before, but they refused."

Li Robin deliberately mentioned this incident because Lin Yi and Zhang Xuhao, who was hungry, were old rivals, and they should know him better.

"You don't have to think about this road, Zhang Xuhao won't agree."

Speaking of which, Zhang Xuhao is also unlucky enough, each regiment and the bear factory he has encountered successively, one is more wealthy than the other, and the key is that he is particularly bullied

People, the first thing to do before entering the market is to ask "do you sell or not".

Lao Tzu doesn't sell!

Lin Yi estimated that Zhang Xuhao was already thundering at this time.

Hungry is not having a good time during this time, each group acquired in June last year, the casual takeaway network, in September began to increase the promotion efforts all at once, and the competition between the two sides is very fierce.

In terms of the tension of the confrontation, it is actually not inferior to what happened in the taxi industry, but it has not yet come up with so much real money to burn, so the scene is not so spectacular.

This time, the foundation of each regiment is better, so in just a few months, with a more mature local push system and strong financial support, each regiment has caught up with Eleme to achieve market share overtake.

However, Zhang Xuhao is not so easy to admit defeat, he vows to fight to the end with each group, and he has not lost his heart.

Well, at least not yet.

However, this time, with the intervention of the bear factory, the rules of the game in the food delivery industry are about to change.

"It doesn't matter, if you're hungry and don't want to be on the right side, he'll soon disappear from this market."

Li Robin was full of confidence when he said this, and Lin Yi quickly learned from him that he planned to emulate Wanlixing's experience in the taxi industry and take the initiative to provoke a wave of money-burning wars.

This......

It seems that Li Robin still has the "LBS+O2O" strategy that he has always adhered to, and has merged the group buying business into the LBS division, but he still knows very well that the subsidy in the taxi industry is the key.

It's just that he summed up at least two experiences on his own based on Lin Yi's previous practices:

First, it is useful to burn money.

Second, it is necessary to burn first, and burn it as much and as quickly as possible.

Lin Yi couldn't cry or laugh a little, not knowing that the butterfly effect he brought would change the fate of the industry to a large extent, but Li Robin represented the will of the bear factory, which was unstoppable.

He always felt a little hanging.

Considering the incense of Wanli Travel, Lin Yi just reminded: "I heard that I am hungry and have frequent contact with reviews."

Hungry is very embarrassed to be oppressed by each regiment, but if they join forces with Dianping, then they also have money, and they will not be so easily led.

Li Robin did not doubt Lin Yi's sources, he was already very accustomed to Lin Yi always being able to learn some news that had not yet been made public in advance.

It's easy to understand.

Hungry and Dianping can get together because of the common enemy, that is, under the pressure of each regiment, it is normal for the two sides to choose to unite, and it just so happens that Dianping has recently made a lot of money.

For Li Robin, even if Ping Ping has 400 million US dollars in his hand, he will not be taken into account, and the only thing that can make him jealous is the goose factory behind Ping Ping.

In any case, it is always difficult to calm down on this river and lake, and waves of unsettled waves have risen again and again.

When Lin Yi left, he thought to himself that this matter was quite interesting, if Hungry took the money for the review, and the owner of the review was the goose factory, which means that the hungry became a peripheral member of the goose factory department.

And the owner of each regiment at this time is still Factory A, who would have thought that they would be able to change their homes later?

Miles are not alone