Chapter 70: Refined Operations
In addition to competing with Cheng Wei for the name of "who is the first in the industry", Lin Yi is mainly considering the next business direction of Wanli Travel.
The company's top management has now grown to four people, in addition to himself, there are COO Li Moyan, CFO Liu Jianni and CTO Wang Kai.
Lin Yi first asked, "When will the next round of financing start?" ”
"There's no hurry."
Jianni Liu replied calmly, "I have made some preparations before taking office, and there is a news that is a major positive for our next round of financing, and there will be results in the near future, I think it is worth waiting." ”
Lin Yi had already communicated with Liu Jianni before, and knew what she was referring to, so he didn't ask again, Liu Jianni asked rhetorically:
"What is our next phase of business focus? Although the current market share is dominant, the growth trend has slowed down considerably. ”
"The media are asking "In the post-subsidy era, where will the taxi software go", investors will naturally care about this issue."
Lin Yi told her and the other two partners present: "There are two things we must do at this stage. ”
"The first thing is the refined operation and management, at present, the three BAT have reached a tacit agreement not to spend a lot of cash subsidies, although they are all and fast from time to time to make a little move, but it has nothing to do with the overall situation."
"Not competing for financial resources is a test for us, because we have the shortest establishment time among the three, and the backbone staff is particularly young."
"But I don't think Wanli Travel will be weaker than those two in terms of management, we already have a team of thousands of people, all of them are similar to Kuaidu."
"Cheng Wei was just a middle-level cadre before leaving Factory A, and he had never managed such a large team at all; Kuaidu's Lu Chuanwei claims to be a Silicon Valley executive, but in fact he is also a deputy position, and it is unlikely that Chinese people will have any real power in Korean companies. ”
"In other words, everyone's starting point is not too much, and now many backbones of our operation team come from casual takeaway networks, and they are all different from Kuaida since the last time they started their business."
"In short, we need to use reasonable incentives and punishments to motivate teams around the world to maintain user stickiness as much as possible without burning money, increase the scale of orders, and especially ensure the number of drivers actually used."
"Because during the subsidy war in the previous period, almost all the drivers registered all three taxi apps, and now after the ebb tide, which one will not be used, this choice is very critical."
"Brother Kai, when will the automatic order-taking function we discussed before be launched?"
At present, Wanli Travel is the same as the other two taxi software, and taxi drivers take orders by broadcasting orders and then manually grabbing orders.
One of the hidden dangers of this method is that in the process of driving, you have to click the order grab button on the screen, which is prone to traffic accidents.
They also found that another problem was that it would cause drivers to "pick orders".
Of course, taxi drivers want to run long-distance and high-value orders, so everyone is very active when this kind of order comes out, but no one is interested in short-distance and small-amount orders.
When subsidizing by odd number, this kind of picking orders is not too obvious, because they will tend to receive the subsidy of the day first, and it will be different after the decline.
In order to prevent drivers from picking orders and improve the overall adaptation efficiency, they are preparing a "automatic order-taking" model, that is, after a passenger dispatches the order, it will be automatically distributed to the surrounding drivers, and the carrier vehicle will be selected according to the principle of the shortest overall time.
Of course, this mode is for the driver to choose actively.
In order to eliminate their worries, this model is designed with the driver's economic balance in mind.
That is, if the driver runs more short-distance and small-amount orders within a period of time, then the next time there are long-distance and large-amount orders nearby, they will be allocated first.
In short, they won't let drivers make less money, and the purpose of Wanli Travel is to improve the overall success rate of receiving orders.
The department managed by Wang Kai is also much stronger than at the beginning, and he said:
"This feature involves a lot of data processing, calculating the routes and times of all the alternative vehicles around you when assigning orders."
"Therefore, we need to have in-depth cooperation with the Bear Factory Map, and with the help of the other party's deep technical accumulation in this area, we can also shorten our development time."
He concluded with great confidence: "It will be done by June." ”
Lin nodded: "Okay, don't be embarrassed if you can borrow a place from the bear factory, if you have resources, you have to use it, not everyone can get such wool." ”
"But I still said before, you can use the bear factory but you can't rely on the bear factory, our data can be shared with them but not in their hands, we must ensure our own independence and security."
Although Wang Kai used to be a member of the bear factory, he now knows very well which side he should be on, and it is not the first time that Lin Yi has emphasized this, so he immediately agreed.
Lin Yi turned to the other side: "Relying on the work of the technology and product departments, I can proudly say that Wanli Travel has always been ahead of its peers in this level, so it is necessary to turn this into an advantage in the market." ”
"After the launch of this function, the operation department will actively promote it, so that we can increase our current very stretched capacity."
This is the area that the senior sister is responsible for, and she said dryly: "No problem. ”
Before Wanli Travel was launched, Li Moyan only had previous experience in casual takeaway at most, and at that time, Lin Yi also considered coming over Gan Jiawei, the COO who poached each group from Wang Xing's side, but now she is doing very well.
How much money has been paid in the meantime, I'm afraid only she knows best.
"Zhang Xiaochuan from Pengcheng recently submitted a plan that I have approved, and he proposed to build a driver's home in a place where buddies are more concentrated, providing meals, standing medicines and public toilets, which will help bring us closer to this group."
"If the effect is good, I will arrange for it to be promoted to other cities."
"When the subsidy of the three companies is collectively ebbing, we do some practical things for the driver master, which can increase the emotional connection between the two parties."
Zhang Xiaochuan is Lin Yi's high school classmate, and compared with those "Thirteen Taibao" who came from the casual takeaway network, his seniority in the team is not deep, and he was in charge of Pengcheng when Lin Yi personally ordered the general.
Now it seems that it has entered the role.
After listening to the proposal just now, Lin Yi also thought of some additions: "The group of taxi drivers often faces the problem of not being able to go to the toilet due to the inconvenience of the trip or the inability to park. ”
"If the driver can't find a place like a gas station in time, he can't hold it back, so he has to find a remote corner and solve it casually on the side of the road, which is neither civilized nor good for his own health."
"We can work with the Bear Factory Map to mark the public toilets in the city as much as possible, and proactively push this information to taxi drivers to solve their toilet problems."
"Of course, they themselves know this best, and they can mark it on the driver's side and share it with each other."
The word management sounds very lofty, but in fact, it can be big or small, not only commanding is called management, eating, drinking and Lazar is also management.
This matter is not difficult, the main thing is to take it down, Wang Kai took it:
"I'll talk to them."