Chapter 126: Let's Just Be Free
For Lin Yi, the scandal is just a small episode in life, and the main theme is still the white-hot competition in the taxi industry.
In the Deshi Building, where Dudu Taxi, which is not too far away from Wanli, there are also two people discussing his gossip.
"It's a shame."
Cheng Wei's tone was full of regret, "This negative news lasted too short, and the paparazzi disappeared after Wanli Travel responded, I thought they could be so powerful." ”
What he regretted was not that he didn't dig out Lin Yi's privacy, Cheng Wei had naturally seen Lin Yi and Li Moyan, and he had subconsciously suspected the relationship between the two, but that was not the focus of his attention.
What Cheng Wei expects is that this incident will ferment into a scandal, which will affect the reputation of Wanli Travel and directly impact their normal business.
Apparently this did not happen.
Lin Yi's "crackling leg turmoil" ended up on both sides, if there were any side effects, it was that a large number of Gu Caiwei's fan groups had a bad impression of him, and they might be angry with him.
But it doesn't matter, because most of these fans are teenage students and are not mainstream users of taxi apps in the first place.
Cheng Wei had seriously considered it before, if Lin Yi couldn't explain this matter, he didn't need to spend some public relations money to make it more aggressive.
Liu Qing still has a little different opinion on this matter.
She is not against falling into the well and traveling for thousands of miles, not to mention that this matter is stirred up from the entertainment industry, if she can be sure that Lin Yi himself or Wanli Travel will be black and stinky, of course she will not be soft.
However, at the moment, this little turmoil is obviously not painful at the industry level, and it is difficult to cover up the traces of traveling thousands of miles in person, so the gains outweigh the losses.
It's almost all now a well-known big company, and the face is still as much as possible to get this thing.
Speaking of which, Liu Qing had quarreled with Li Moyan who traveled thousands of miles in person, but she didn't hold a grudge because of this, but really appreciated it.
A subtle little thought in her heart flashed away, and Cheng Wei, who was born at the grassroots, seemed to be too petty to do things.
Liu Qing immediately suppressed this untimely thought, got to the point and said:
"Let's not hope that the other party will commit suicide directly if something happens to them, do our best work, and winning is just a natural result."
"After Uber's price cut by 30%, Wanli Travel followed up quickly, although it trickily used the shell of Dahuangfeng taxi to darken the warehouse, but there was no difference in essence, and it turned out that it was not stopped by the above."
"So we all have to take out the express business as soon as possible, Zhang Bo should be ready, right?"
Liu Qingdu has been in the capital for more than half a year, and in addition to taking office single-handedly, talking about a blockbuster financing of 700 million US dollars and facilitating the merger of Dudu Kuaidu is not entirely alone.
She has been advocating "regularization" and "professionalism" within the company, specifically digging a group of "elites" from investment banks and consulting companies to form her own team.
Zhang Bo, the CTO of Dudu, is very old and reports directly to Cheng Wei, so she, the president, can't manage it for the time being.
Cheng Wei affirmed: "It's all ready, this time we must have a blockbuster and make a comeback, so that everyone realizes that Wanli Travel is outdated." ”
Liu Qing is not so obsessed with this, as she has shown, she has always been a person with a strong "sense of cooperation".
If Cheng Wei could convince Lin Yi last time, she would be happy to see it, isn't it good for everyone to make money together, why do you have to divide the ranks?
It's useless to think too much, now she and Cheng Wei have the same goals.
"Whether it is Wanli Travel and Uber's current subsidies are very large, if we want to open up the situation as soon as possible after the launch of our express car business, we must have greater investment."
"Considering that Wanli's financial strength is not as good as ours, Uber previously announced that it would invest $1 billion in the region, and we actually have an advantage in this regard, so there will be a lot of room for choice."
"If we want to make a splash this time, I suggest just do it in one step and just go free."
This tone is really not small, but the process is not surprised, obviously this is not the first time they have discussed this matter, it is a serious plan.
"I think it's okay, if you can spend 1 billion yuan to pull the business volume of the express train to millions in a short period of time, it's completely worth it, you see?"
Cheng Wei also felt a little emotional when he said this, he spent a winter in the capital in order to pull 10,000 drivers.
Half a year after the launch of the special car business, there are only 400,000 drivers, although the positioning of the express car business is very different, but this attempt itself proves that Dudu taxi is no longer what it used to be.
Of course, Liu Qing had no objections, and they perfected the plan.
In terms of cities, they chose 12 key cities across the country, basically covering major regions, and they can sink further after rolling out.
In terms of time, they chose once or twice a week, that is, "Orange Monday, free express for all", and each passenger has two free orders of no more than 15 yuan on the same day, which is equivalent to about 10 kilometers according to the unit price of the express train, which basically meets the needs of commuting.
In addition, Monday is the first day after the weekend, and it is generally irritable for office workers, and it will be easier to get their favor if they get a free ride at this time.
All in all, the event was well received after its launch, after all, no one would not like free stuff.
The activity time for Dudu Kuaidu to prepare was one month, that is, four weeks, but in fact, it only took two weeks to complete the goal, that is, to pull the order volume to one million.
As soon as Cheng Wei's actions came out of Lin Yi, they noticed it, because Wanli Travel has always regarded Dudu as its biggest competitor.
"It's completely free, although it's only once a week, but this is already a lot of money, and it seems that the current speed of spending money is still too slow."
Lin Yi sighed with emotion, and Liu Jianni was much more pragmatic than him:
"We can also get a budget of 1 billion, but then the next round of financing is more urgent, and you have to be prepared."
"What do you think, senior sister?"
Lin Yi habitually asked her opinion.
Li Moyan replied clearly: "All of them have begun to increase subsidies, which is actually a kind of persecution, and we don't have much choice." ”
"But in the current situation, I can't follow their ideas to spend money, and I think I can do more of my own exploration in diversified businesses."
"After all, it's been more than half a year since we last took out the special car business, and everything except for the express car in front of us has stabilized."
Lin Yi understood what she meant, so he made a decision on the spot:
"I understand what you mean, we have to follow the 1000000000000000 in Dudu, and this money will be used by the senior sister."
"How much more money we need, we'll figure it out."