Chapter 130: Product Line Combing
"We certainly can't sit still."
Lin Yi had already considered this, and now he took it out.
"Dudu Taxi is now constantly increasing its capacity through business diversification, and of course we can also diversify our business."
"Wanli Travel now has a total of three business lines, namely the most traditional taxi business, the special car business for high-end customers, and the express car business for economic customers."
"Our users are actually still the same batch, but they have a choice in products according to the difference in payment ability, so the direction of our expansion of business lines is nothing more than up and down."
"On top of the chauffeur, we can also customize the luxury level of limousine service, this kind of business may be biased towards business customers, the total demand will not be too large, but the profit should be considerable."
"On the other hand, high-end service is often a direct representation or even definition of the brand image, and Uber's sense of luxury comes partly from its American roots, and partly from its beginnings in the luxury car business."
"If this service can be unveiled on major international occasions or large-scale business events, it will definitely have a role in improving the brand of Wanli Travel."
"And under the express train, that is, directly in the field of the Dudu hitchhiking business, of course, we can come up with such a product line, but we can't ignore it like them."
Liu Jianni finally had the opportunity to remind: "The owners of hitchhikers are very different from drivers in other businesses, according to business logic, they should be part-time hitchhikers, and earn some gas money when they are on the way." ”
"The entry threshold for our drivers has always been higher than that of the capital, which was not obvious before, because it is still worthwhile for full-time drivers to register once and work every day, not to mention that there are local pushers who will assist from the side."
"But part-time car owners may not be willing to disclose too much personal information, after all, the privacy and security records of domestic Internet companies are worrying, so it is difficult for us to attract hitchhiking car owners to join."
"On the other hand, risk verification is a cost in itself, and it is not financially wise to pay the same verification cost when the contribution to the business of a single driver is lower."
Lin Yi naturally knew these truths, and he was not moved.
"Doing business is about settling accounts, but you can't just count economic accounts."
"All of them have put the threshold of hitchhiking so low, which is to open an opening for drivers who can't run the special car express business normally, so that they can enter the market at a low price."
Lin Yi fully understands Jianni Liu's concerns and her position as CFO, and does not have any opinions on this, but he does not intend to continue to dwell on the concept.
"Let me just say my suggestion, considering the practical difficulties mentioned by Jenny just now, we can add a carpooling option within the express car business to achieve the purpose of backward compatibility."
"That is to say, if there is a need to roughly stop in the middle of the same trip, you can combine two orders into one."
"The essence of this arrangement is also to break up the seats on the car and sell them, the concept is the same as the ride-sharing business, and it is safer and more controllable."
"To encourage drivers and passengers to be receptive to carpooling, we can support them in terms of subsidy policies, such as giving them eco-friendly points in the name of green travel to redeem discounts or incentives."
In this business design, carpooling is more environmentally friendly, in fact, it is a name, and the actual starting point of the company is to solve the problem of insufficient capacity.
It's okay to do carpooling, the problem is that the price will definitely exceed that of a rideshare.
However, Liu Jianni knew that this should be the maximum compromise that Lin Yi could make, Lin Yi and Li Moyan both had the same stubbornness in some aspects, and they didn't look like successful businessmen at all.
Liu Jianni can only be optimistic that under the background of high subsidies in the current industry, she hopes to close the price gap with hitchhiking.
No matter how they plan their product line here, the first thing to compete with Uber is still in funding.
After she no longer objected, the matter was settled, and then Lin Yi added another one;
"There is also a product line worth doing is the substitute driver, this business actually has a successful enterprise in the market, that is, the e-driver."
"But Wanli Travel came from the taxi industry, with the disparity in size, I think it should be a dimensionality reduction blow, if you can't directly crush the opponent, it means that the team is too failed."
"The advantage of driving is that you don't need a car, and the fee is relatively high, I think there will be some drivers who are interested, try to choose from our library."
He only said a few words and didn't go any further, because more details were about the specific execution team, and there was no need for a few of their top management to discuss here.
The other three have no opinions, the business scale of the driving is still relatively limited, and there is not much room for imagination, but they don't care how much money they make, which is considered a horizontal complement.
Now they have reorganized and expanded the business line of Wanli Travel, of course, it is still on paper, and the next most important thing is the issue of candidates.
Choosing the right path is half the battle.
If you choose the right person, you can finish the remaining half.
"The personnel structure before Wanli Travel was heavy on the first line and light on the headquarters, except for a few of us, many positions are only built at the department level, we can absorb more senior executives in, to this scale many companies have a lot of vice presidents."
"In addition to the strength of the middle and back office, a large number of people are scattered in other cities and regions, and it is necessary to enrich the structure and management functions of the headquarters through the restructuring of business lines."
"The taxi division has always been managed by Wang Yuqi and her senior sister in the capital before, and it is justified to let her become a regular this time."
"In the special car division, I am interested in Zhang Xiaochuan, who is currently in Pengcheng, and directly transferred him to Beijing to be responsible for establishing a higher-end product line."
"The competition in the express car division is very fierce now, and it needs a person who can fight tough battles and be reliable, and Mo Qing did a good job in Yangcheng at the beginning."
"It should be difficult for the hitchhiking division to start, so let Shao Yu sit in this position."
"Substitute driver, let Zhang Xun come back and do it."
None of the others have any opinions on these candidates, and they should be counted according to their internal qualifications and abilities.
The only special point is that Lin Yi let Shao Yu, who was originally close to him, be thrown into the hitchhiking division, which is a chore.
There are always some jobs in the company that are not easy to produce results, and someone has to do them.
For leaders, whether it is "cultivation" or "distribution" depends on whether he will be compensated or promoted afterwards.
For the parties concerned, they have to expect that they are really good enough to be able to turn the tide alone.