After coming back, I rested for half a day, and then came to the press conference in the evening.

At this time, Gu Xiaotang said, and the two remembered the "tragedy" of being chased and intercepted at the airport today.

"After a while, it should be like this around Tilt." Gu Xiaotang shook his phone, "Although I have issued a statement through the studio's Weibo, please don't pick up the plane or have illegitimate behavior, but this kind of thing is difficult to put an end to." ”

"So my brother, do you want to come to the entertainment industry too? I'll send someone to protect you both and do two things for one dollar. Gu Xiaotang flatteringly stretched his face in front of Gu Yuheng.

Gu Yuheng pushed her away without thinking about it, "Don't go." ”

"I know," Gu Xiaotang put away his smile, and the expected answer was not much regret. turned around and grabbed Li Niantian's arm, "You can do a good job of the logistics support of the tilt, and I will abduct it." ”

Li Niantian looked at the two brothers and sisters funny, "You just tease him." ”

"Didn't tease him, he gave up on his own, and if he gets jealous in the future, he can't blame me. I'm calling it, plan ahead. Gu Xiaotang blinked proudly and pulled her to look at her mobile phone, "Na, this is an invitation from a cosmetics brand, see if there is a brand you want to cooperate with." ”

"...... this?"

"Endorsement!" Gu Xiaotang pulled out the list he had just made.

Li Niantian took it and glanced at it in the gap between the makeup artist helping her pick up her jewelry, "What do these 'best friends', 'brand ambassadors', 'spokespersons' and the like mean?" ”

"Let's not divide it too carefully, in terms of the title. The spokesperson is the highest level, and the brand spokesperson is the spokesperson for the branch products, for example, the cosmetics you commonly use are a brand, and there will be various product lines under the brand, such as beauty, such as skin care. Sometimes these product lines also have a separate spokesperson. ”

"The feeder spokesperson is the brand ambassador. One level lower than a brand ambassador is a brand friend. Generally speaking, the higher the level, the fewer people will be invited. Some big brands, in order to reduce risks, will not even have a spokesperson, but will only invite brand ambassadors. In this way, even if there is a problem with these artists in the future, he can only be removed from the list of brand ambassadors. ”

"But whether it has influence or not actually has a lot to do with the product." Gu Xiaotang gave her another list, "Let me show you this, it is the industry ranking of these brands in recent years." ”

The makeup artist standing behind Li Niantian was helping Li Niantian pull out the countless small cards hidden in the bun, took the time to glance at the list, and said, "Several of them are first-line big names." Xiaotang, yes, a new star has risen from your hand. ”

Gu Xiaotang snapped his tongue, "That must, my baby's strength plus my company's endorsement." Invincible. ”

"However, in this case, it is generally those small brands with higher quotations." The makeup artist is also an old man in the entertainment industry, and he is clear about this kind of thing, "After all, big brands already have many well-known artists cooperating." As far as I know, these brands have signed long-term contracts with stars who have been on the front line for a long time at home and abroad. ”

"That's right, I was a little surprised when I just received their invitation." Gu Xiaotang was very frank, "After all, there are so many artists in my company, and there are not many who can receive endorsements of this level." ”

"So Tilt, which do you want? After all, big brands can't give you the title of 'brand spokesperson' in the first place. They are all spokespersons or brand ambassadors. ”

The backstage people are almost gone, plus the makeup artist, there are only four people in total.

The makeup artist is also Gu Xiaotang's confidant, and before Li Niantian came to Gu Xiaotang's company, he was responsible for Gu Xiaotang's appearance on important occasions, so he was not an outsider.

It was also the first time that Li Niantian had dealt with such a situation.

Gu Xiaotang may be afraid that she will take into account the profitability of Xingtu Media and erase all the quotation columns.

Now Gu Xiaotang was lying on the arm of her chair with a smile, and she didn't seem to want to guide her.

Li Niantian glanced at the makeup artist in the mirror for help.

"In this case, if you want to make money, choose a slightly smaller brand." The makeup artist knew this, and while breaking up her high bun, she instructed her, "As soon as you come, you will be the spokesperson, and fans will have a good impression of this brand, and then consume wildly, which is easy to bring sales to merchants." ”

"After the sales go up, the business will be happy to cooperate with you, and it will also help you spread the floor, that is, the advertisements of these places with high traffic in subway stations and bus stations can greatly enhance your popularity."

"But that's something that some big brands can't do." The makeup artist pursed his lips and added, "It's not all the big names, but most of them are." They have a sense of being on top of the table and working with you to give you face. ”

"Many big names who cooperate with celebrities completely regard the stars they cooperate with as a tool to sell goods. When a new product is released, let the star come out and show his face, shoot an advertisement, and hang it on the homepage of the star. Usually there is nothing, and those who don't know think that this brand has no cooperating stars. ”

"The fans are also angry, but there is nothing they can do. can only scold the brand on the one hand, and on the other hand, he has to spend money on the brand because of his favorite artists. When the makeup artist said this, he sighed helplessly, "In the final analysis, in the eyes of these brands, celebrities and fans are just leeks that can be harvested." ”

Li Niantian clenched the two pieces of paper in his hand, and his fingertips were a little white.

After thinking for a while, Li Niantian asked, "Xiaotang, do you know these brands?" ”

"Basically, I have cooperated with the artists in my hands." Gu Xiaotang seemed to have known that she would ask this, and pulled out another report from behind her like a trick, "Come on baby, the background checks of all the brands here." ”

Li Niantian was dumbfounded.

"Is it a roundworm in your belly?" Gu Xiaotang's proud little tail was about to rise to the sky, with "Praise me quickly, praise me quickly" written on his face, and after being poured by Li Nian with a handful of hair on the top of his head, he was satisfied and began to introduce them one by one-

"Let's start with the first-tier luxury brands. The first one, the price of the product is very high, but the design is not very good, 'ugly' is famous, and it sells his brand. Although you are only given the title of 'brand ambassador' now, you may be promoted to 'spokesperson' in the future. Every year there will be a show, and when you join the group or the troupe for a few weeks without showing up, this kind of show may be the way for your little fans to meet you - if you can participate. ”

"The second one sells from thousands to tens of thousands, and you yourself have a lot of necklaces and bracelets of this brand. Now you are given the title of 'brand ambassador', but his family belongs to the kind of brand we talked about earlier, which has no spokesperson. Even if the cooperation is good in the later stage, it is estimated that he is a brand ambassador, and there is no room for improvement. ”

"The advantage is that this brand is a long-term sponsor of major film festivals, such as Cannes, such as Golden Rooster. So if you work with this one, you should be invited to major film festivals and be able to meet very good directors or screenwriters. Whether it is for yourself or for the artists of Nianheng Media, it will be a very good opportunity. ”

"The third is an old cosmetics brand, and you are using this brand of cosmetics now. The attitude towards cooperative artists is quite indifferent, and Li Jingming of our company is the spokesperson of this brand. It belongs to the kind of brand that uses Li Jingming as a tool to sell goods. There are usually no activities, and I don't shoot any materials, such as photos and videos, all of which are not available, and being this spokesperson is purely to add to the artist's resume. Fans are quite emotional about this brand,"

……

"After we finish talking about luxury, let's talk about some affordable."

……

Gu Xiaotang's back tone was done in great detail, until the stylist helped Li Niantian sort out his hair, and after Li Niantian and the three of them got into the nanny car, Gu Xiaotang was still chattering.

Li Niantian thought that in the future, he would have to manage the artists under Nianheng Media like this, and his head was big.

She pulled the stack of background reports out of Gu Xiaotang's hand, "Tell me, if I endorse, what is the most direct reaction?" ”

Gu Xiaotang, who was reading the manuscript, was taken away and faced this problem. After thinking about it, "The most direct thing is that the product you shot the promotional video will quickly add a few words on the Taobao page - 'Li Niantian has the same style'." ”

Li Niantian's smile cracked, "Even if I'm actually useless?" ”

"Even if you're useless." Gu Xiaotang repeated the table emphasized.

"Do you think those who take millions as pocket money will use lipstick for dozens of dollars a tube?" Gu Xiaotang flipped out the Taobao page and showed her a few affordable lipsticks.

On the page, it is written "xx with the same paragraph", and there are many fans' purchase returns in the evaluation.

"I can't say that all celebrities are like this, but ......" Gu Xiaotang gave her a look that wanted to speak, "Only when I shoot an advertisement, I use the products I endorse, and I throw them away after I get out of the camera, and I still use the top luxury in private." This situation is not surprising in the industry. ”

The nanny car gradually drove out of the garage, ready to pass through the auxiliary road at the entrance of the studio and enter the city fast track to go home.

The moment the turnstile was raised, Li Niantian, who was sitting in the second row, felt that his eyes lit up.

She lowered the windows of her car, and fans on both sides of the road held colorful glowing light signs with her and Gu Yuheng's names written on them.

In the evening, they crowded one after another, waiting in line.

Gu Xiaotang hurriedly asked the driver to turn on the lights in the car.

Seeing that it was the person they were waiting for in the car, the fans on the side of the road jumped in place with excitement, and the light sign in their hands shook wildly.

"Li Niantian! We love you! ”

"Good night! Baby! ”

"Tilt and Hengheng want to be happy!"

"It's been a great day! See you next time! ”

Gu Xiaotang sat in the co-pilot, tried her best to stick herself to the back of the seat, lowered the window on her side, and tried to give fans a little more opportunity to look inside the car.

Gu Yuheng was on the other side of the second row, with no expression, but he also lowered the window, and a pair of phoenix eyes behind the gold wire glasses were faint, nodding to the little fans who were flushed on the side of the road.

And Li Niantian had already waved his hand and waved it into a beckoning cat, for fear that he would not be able to convey his gratitude to them if he did something wrong.

The screams of the fans soared into the sky.

The waiting line is very long, so long that the drivers who have been in this circle for so many years and have picked up and dropped off many celebrities can't help but turn the third corner, and when they found that the road ahead was still full of fans holding Li Niantian and Gu Yuheng's lantern signs, they muttered in a low voice: ", so many people, all of them are from your family." ”

It wasn't until they entered the main road that in the rearview mirror, they could still see the fans behind them watching them leave.

"One thing to say, the fan circle of the two of you is really unorganized and undisciplined." Gu Xiaotang raised the window of the car, covered his face and joked, "There is no support color, and there is no support slogan." The output is all based on on-site random editing. ”

"But they obey the traffic rules." Li Niantian was very proud, "They all stood behind the railing obediently, and there was no one who rushed the card." ”

"That's right."

"Xiaotang," Li Niantian closed the window, "I don't want to lie to them." ”