Chapter 116: Two Years Later
"Distinguished guests and dear friends, welcome to the on-site ...... of Pengcheng Automobile's 2021 new car launch conference"
The opening remarks on stage were Shao Yu, who currently serves as the company's senior vice president, responsible for organizing production and supply chain management.
Lin Yi sat down and waited, and after a while, he would naturally be arranged to come to the stage to introduce today's two new cars.
Next to him was the invited guest Li Luobin, not only because the other party is an investor in Pengcheng Automobile, but also an important partner in intelligent technology.
Dr. Lu Qi didn't show up because he was no longer from the Bear Factory.
Lin Yi's other financier, Ma Jack, the father of Factory A, did not appear, because he had been unlucky in the past two years.
First of all, the year before last, he came up with the violent theory that "996 is a blessing", which shocked the sad workers who were still trembling for the 35-year-old crisis to a fundamentalist capital.
Then last year, the prestige of Boss Ma pointed out that the country was addicted to it, and simply began to teach the entire financial system a lesson.
Affected by this, he and even a large number of his peers began to turn around in the field of public opinion, and then gradually disappeared from the public's eyes.
Li Robin was actually not very interested in today's press conference, because he had already seen the new car that Lin Yi was going to take out.
The main purpose of his appearance here is to stand on the platform for Lin Yi.
"I heard that after the second phase of the Yuezhou plant reached the maximum design capacity, the second production base of Pengcheng Automobile has started, will this speed be too fast?"
"Although your sales volume looks good at the moment, you can rank first among the new forces. But on the one hand, online car-hailing accounts for a large share; On the other hand, your product line is still relatively thin, with only two cars on sale. ”
Lin Yi explained with confidence: "The total design capacity of the first and second phases of the Yuezhou plant is 25,000 vehicles per month, and it is currently at full production and sales. ”
"This year, the sales volume of new energy vehicles in the whole market will double compared with last year, and I can bet you that it will at least double next year, and you can calculate what level the penetration rate will be by then."
"Now is the time for new energy vehicles to stake their ground, and the higher the output, the greater the sales volume."
"Don't take the miscellaneous fish of the new forces too seriously, I have never regarded them as competitors, and now it looks like a hundred flowers are blooming and lively, and sooner or later a large piece will die."
"As for the lack of models, isn't this a development conference today?"
Li Robin had reservations about Lin Yi's car-making business two or three years ago, but he didn't expect that with the east wind of new energy in the past two years, he would be able to soar all the way.
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Lin Yi's judgment on the market can be called radical, but the sales data every month is supporting his previous prediction.
The whispering between the two of them didn't last long, because Shao Yu on the stage ended his boring opening remarks, and it was Lin Yi's turn to go up and introduce the new car.
He stood up and fastened the first button of his suit jacket, and then jumped onto the stage in high spirits.
"Hello everyone, thank you to all consumers, media friends, and partners for their strong support to Pengcheng Automobile, so that we have achieved encouraging results last year."
"So today, we're bringing you two new models at once."
The first one introduced by Lin Yi is called W2, and the industry insiders present can see at a glance that it is an advanced version of the previous W1, and it seems that this is an "affordable" series focusing on online car-hailing customers.
He didn't spend much time on this because it wasn't what the audience was looking forward to the most.
Lin Yi focused on the second paragraph.
"The P2 car brings together the latest achievements of Pengcheng Automobile's second-generation new energy technology, and it is still the P series focusing on sports and performance, with a full sense of science and technology in styling design."
"The main difference from the previous best-selling P1 is, of course, that it is an SUV, and in addition to the regular upgrades, the P2 will also be positioned slightly higher than the previous model, providing a better driving experience......
Lin Yi also emphasized that the intelligent level of this car is ahead of its peers, relying on the technical support of the bear factory.
However, the audience's response was relatively flat, and Li Robin thought with a little regret in his heart, it seems that consumers and the industry are not yet obvious about this aspect.
Lin Yi did not blow his own products wildly, but selected a few highlights and displayed them clearly.
However, for the time being, others can only evaluate the level of the car by the published parameters.
In a rapidly opening incremental market, at this stage, in fact, any car can be sold, as long as you find the correct market positioning, what is made is not broken copper and iron.
Pengcheng Automobile has special maintenance for media relations, but the recharge is not diligent, and it certainly does not belong to the kind of big people who spend money like water.
First, Lin Yi is sure that new energy is the trend of the times, and secondly, whether the car sells well or not still depends on the product power to speak, and bragging will sooner or later have a puncture.
According to the usual process, there will be a media interview session after the press conference, and the reporters who have been dotted will generally set off the atmosphere.
"Mr. Lin, at present, the entire new energy vehicle industry is very sought after in the secondary market, does Pengcheng Automobile have an IPO plan?"
Lin Yi swayed freely on it.
"First of all, I want to say that the reaction of the secondary market actually represents the trend of the industry, and I believe that at this time, no one doubts that new energy vehicles will represent the future of the automotive industry."
"Secondly, Pengcheng Automobile has a very solid shareholder background, and the financing process has been very smooth since its establishment, so there is no shortage of money."
"We don't want to rush to IPO in order to join in this wave of stock market carnival, but take it as a natural thing after the company has developed to a certain stage."
"Actually, I personally have a wish, I hope that when the time comes, Pengcheng Automobile can be listed on the A-share market."
"Of course, today is our new car launch conference rather than our results conference, and I hope you will pay more attention to and report on our two new products, P2 and W2."
A reporter in the audience immediately raised his hand, but when he spoke, it was not friendly.
"Mr. Lin, about many people on the Internet talking about Pengcheng Automobile is just an industrial waste exclusively for online car-hailing, I saw that today the company also released the advanced W1 W2, what is your response to this?"
With Lin Yi's experience, this scene is certainly enough to deal with.
"Whether the car is good or not, whether the price is worth it or not, this is actually a subjective evaluation, and we can't ask everyone to praise it in unison, unless we control it."
"But then again, if the person reviewing hasn't bought our car at all, or even test-driven ours, I don't know where that contempt comes from."
"I've always believed that consumer choices are the most genuine. How can anyone believe that others spend hundreds of thousands of dollars to buy a car, and they don't think about it as well as they talk about it on the Internet. ”
"If you make a big splash just because you're liked by a particular type of user, or because you're motivated by a personal stereotype, we don't care about that voice and we don't serve them."
"I believe that Pengcheng Automobile will use facts to shatter all doubts, and those who say strange things will consciously close their mouths when the time comes."
"Because at that time, there should be a final conclusion on who is industrial waste."