In the phone, there is a video that has not been played.

At the top of the cover is written "Embroidered Spring Knife", in the middle are photos of Zhang Wan, Wang Qian, and Li Dong, and at the bottom is the release time.

December 30th!

Seeing this cover, Lin Ruxue clicked on the screen without hesitation.

Just now, she was thinking again, whether she wanted to ask her friends in the circle, who knew that the promotional video of "Embroidered Spring Knife" had come out.

In the picture!

Lin Shu carried a long knife and walked slowly forward on the dark street.

Immediately after, there were several dog barks on the phone.

At the same time as Lin Shu stopped, the sound of horses' hooves sounded.

"You are very good at martial arts, help me kill someone!"

"Two hundred taels!"

"This one hundred taels is a fixed amount!"

……

When watching the first half of the video, Lin Ruxue was still very calm.

Although Lin Shu's performance in "Embroidered Spring Knife" is eye-catching, compared with Li Bai who has seen it before, it is a little insufficient.

But when Lin Shu in the video grinned and said the classic line of "you have to add money", Lin Ruxue, who has always been unsmiling, didn't hold back her laughter.

Realizing that there were other people in the office, she put away the smile on her face and stopped abruptly.

After coughing lightly, she wondered: "The movie "Embroidered Spring Knife" was released, how did you get Lin Shu in the promotional film, didn't Lin Shu play a supporting role?" ”

"That's right, there are many versions of the promotional video of "Embroidered Spring Knife", and several starring roles have released more versions, but they have never had any effect.

So the crew sent Lin Shu's clip, but I didn't expect the effect to be surprisingly good.

The video has been posted on the blog for less than two hours now, and it already has more than a million likes.

So...... The version you see now is the version promoted by the crew.

Even many netizens left messages at the bottom, just for this sentence of "adding money", they also wanted to go to the cinema to watch "Embroidered Spring Knife". ”

"What do you mean...... The movie hasn't been released yet, but Lin Shu's influence is greater than that of Zhang Wan's leading actors? ”

Lin Ruxue looked at the manager with a puzzled face.

Although this clip is indeed very comedy, it is not enough to make Lin Shu's influence exceed that of several leading actors in the movie!

"Perhaps...... And that's just the way it is! The manager nodded stiffly.

"Alright! I roughly know why Cao Yi is digging Lin Shu, you can go back first if you have nothing to do! ”

Lin Ruxue's words made the manager secretly relieved.

"Also, I don't want to see similar things happen in the future, don't just stare at public opinion in the internal assessment of artists, do you understand what I mean?"

"Understood, understood, I will definitely pay attention in the future!"

"Go down!"

Hearing these four words, the manager of the assessment department was relieved.

Walking out of Lin Ruxue's office, he felt that even the air was much fresher.

He decided that when he went back, he would definitely call a few team leaders over and scold him.

I can't find this kind of trivial thing, so I really think it's good to sit in this position!

in the office.

The manager left the office on the front foot, and Lin Ruxue then opened the blog and searched for the promotional video of "Embroidered Spring Knife".

I don't know why, when she saw Lin Shuna also saying "you have to add money" with a serious face, she couldn't help laughing at all, as if she had been laughed at.

may also be Lin Shu's inside and outside the drama, giving her a slightly greater contrast.

After laughing insolently for a while, Lin Ruxue began to think about Lin Shu.

"I didn't expect the acting skills to be so good, it looks like my previous plan is going to change!"

"But how to improve the treatment is really a problem."

"It's about to be the New Year, and Lin Shu shouldn't take on the drama again."

"It's better to wait for the release of "Embroidered Spring Knife", and then look at the market and make a decision!"

After making a plan in her heart, Lin Ruxue sent a message to the Propaganda Department, asking them to help promote "Embroidered Spring Knife".

Asking the company to help others promote the movie seems to be a bit of a loss.

But if the protagonist of the promotion is his own artist, then it is a different matter.

Not long after, the operation department began to follow Lin Ruxue's instructions to help promote "Embroidered Spring Knife".

They even found a lot of bloggers in the film and television area to promote the movie.

At around seven o'clock in the evening, with the cooperation of many companies, the news about the release of "Embroidered Spring Knife" quickly fermented on the Internet.

"I was caught off guard by this turn!"

"Father-in-law, you misunderstood, this person is my dear relatives and friends, siblings...... Gotta add money! ”

"I'd like to call it a money-giving layman!"

"Lin Shu's name is so familiar, I always feel like I've heard it somewhere."

"Some time ago, didn't the Siamese police interview and commend a Chinese actor, that actor is Lin Shu!"

"Some people are actors on the surface, but they are indeed detectives behind the scenes, they really can!"

"It feels like a comedy, and it's perfect for New Year's Day with my girlfriend."

"Okay, the movie ticket has been reserved, where can I get my girlfriend!"

……

Many netizens who often surf the Internet are not happy after brushing up on the promotional video of the "Embroidered Spring Knife" movie.

There are even many people who, after watching this clip, once thought that it was a comedy.

After the crew of "Embroidered Spring Knife" noticed the turn of public opinion, they immediately deleted all the bloody promotional videos released before.

This also led to the fact that the promotional videos of the crew gradually became Lin Shu.

Lin Shu earned it, and the crew also earned it, only ...... The world of netizens being deceived was silently reached.

But as long as the quality of "Embroidered Spring Knife" is passed, netizens will not take the publicity problems to heart.

Now!

In a high-end residential area.

Bai Jing held his mobile phone in his left hand and a full cup of wolfberry tea in his right hand.

After taking a sip, he said to his phone:

"In terms of publicity, let's follow this for the time being, almost until the 20th, and then release the promotional video behind Lin Shu."

"Yes, yes, that's the "very moist". ”

"As long as there is a market for movies, I think Zhang Wan and they can understand."

"And the quality of the movie is there, even if some people go for comedy, it can be understood later."

"But there is one thing to note, two days before the release of the movie, the promotional video of Zhang Wan and several people must be released."

Bai Jing has also been in the film and television industry for many years, and he knows some basic publicity methods in the circle.

The premise is that Lin Shu is the main publicity, and Ding Xiu played by him is indeed easy to attract the public's attention.

But in the middle and late stages, Zhang Wan will be the main one.

After all, "Embroidered Spring Knife" is not a real comedy, if you really use comedy to promote it, it will be easy to be scolded after the movie is released.

However, it was announced a few days before the release of the movie, and some people didn't notice it, so it had nothing to do with the crew.