211. No one is optimistic about advertising! A director who doubts life!

Wang Cheng's advertisement officially began shooting!

Moreover, the staffing of the filming has been spread all over the Chinese entertainment industry.

As long as you are a caring person, you can know it clearly if you inquire a little.

Zhang Hanwen is Wang Cheng's only friend in the circle!

and Zhu Ziqi, a powerful trainee who was eliminated by Wen Yixiao on Shonan Satellite TV, has not been on the idol stage of tomorrow, and can accumulate more than 20 million fans on his own, and when the work is officially released soon, he should be able to reach 30 million fans and become a super first-line star artist, and he will also have the opportunity to become a super giant in the future.

Everyone can understand Zhang Hanwen's participation, after all, this is Wang Cheng's only friend, and he is also a subsidiary of Rubik's Cube Entertainment, and industry insiders know that he was also implicated by Wang Cheng and was suppressed by Rubik's Cube Entertainment.

And Zhu Ziqi ......

Why did this young rising star with huge potential wade into this troubled water?

A lot of people don't understand.

Only a few people who know the inside story know why she went to shoot this commercial.

However, whether they know it or not, they are not very optimistic about Zhu Ziqi's choice, and many insiders talk in a mocking tone.

Even when Yu Jinghong and Mo Jinhua talked about this, they said with a smile: "It seems that Xiangjiang Entertainment doesn't think much of Zhu Ziqi!" ”

Mo Jinhua said in a low voice: "Wen Yixiao also said that she was going to participate in the show at the beginning, and I called Shen Shenghui in front of Wen Yixiao, but Shen Shenghui sternly refused. Wen Yixiao was a little disappointed, but she didn't say anything. Unexpectedly, Zhu Ziqi directly bypassed Rubik's Cube Entertainment, found an advertiser, and joined the filming at a very low price, without endorsement. ”

For this reason, Zhu Ziqi turned down the recording invitation of Jiangsu and Zhejiang Satellite TV's ace, which is a big loss for her, the ratings of the ace are not low, and the broadcast volume on the network is also very high. However, Wang Cheng's advertisement will lead to the collapse of a brand, and it will be a big blow to Zhu Ziqi at that time. ”

"It is certain that Zhu Ziqi will not be qualified to threaten Wen Yixiao in the future."

Among all the rookie trainees who debuted this year, they gave Wang Cheng first, Wen Yixiao second, Zhu Ziqi third, and Du Wei fourth!

This is a ranking of potential given by several large companies!

Zhu Ziqi's strength and potential are obvious to all, he can accumulate more than 20 million fans without participating in tomorrow's idols, and if he can participate in this year's tomorrow's idols, his results may not be much worse than Wen Yixiao's.

Therefore, everyone believes that Zhu Ziqi's future development potential is above Du Wei, and he will almost definitely become a supergiant, and he may threaten Wen Yixiao in the future.

And now......

Zhu Ziqi's debut in the first commercial film made the brand go out of business, which will definitely become a huge black spot on its development road, affecting the perception of advertisers and passers-by in the future, which will affect its growth ceiling, and the threat to Wen Yixiao will be greatly reduced.

Buzz Buzz......

Mo Jinhua's phone rang, picked it up and looked at it, and saw that it was Wen Yixiao's name, and immediately connected: "Yixiao!" ”

Wen Yixiao asked solemnly: "Sister Mo, why can Zhu Ziqi participate in Wang Cheng's commercial?" ”

Wen Yixiao just got the news that Zhu Ziqi participated in Wang Cheng's commercial, and immediately called her agent Mo Jinhua to question.

Since Zhu Ziqi has the channels and ability to participate in Wang Cheng's commercial, why didn't she succeed?

Penguin Entertainment's channels and influence are definitely above Xiangjiang Entertainment, and her current strength position is far above Zhu Ziqi, why can Zhu Ziqi and she can't?

Mo Jinhua glanced at Yu Jinghong, and then quickly replied, "Yixiao, I also learned the news just now. Zhu Ziqi participated in Wang Cheng's advertising film as a dancer with a very low performance fee. Not through Rubik's Cube entertainment and advertising endorsements...... We didn't expect that! ”

Wen Yixiao was silent for two seconds, and then said, "I'm going too!" ”

Mo Jinhua: "Yixiao, their advertising shooting has officially begun, and it's too late for you to go now." Wang Cheng doesn't like the progress of his work to be delayed, I heard that because director Chen Chaoyong's progress is too slow, Wang Cheng quarreled with him. If you insert it halfway now, it will delay his work, and he will be unhappy......"

In just one afternoon, what happened to Wang Cheng during the advertising shooting has already been reported.

It can be seen that everyone's attention to Wang Cheng is still very high.

Yu Jinghong listened to Mo Jinhua's words and nodded lightly.

For Wen Yixiao, you need to come soft, not hard, as long as Wang Cheng doesn't like it, then Wen Yixiao basically won't do it.

Although Yu Jinghong and Mo Jinhua both have a headache about Wen Yixiao's obsession with Wang Cheng, they can sometimes use this to make Wen Yixiao listen to their advice.

As long as Wang Cheng is involved, then Wen Yixiao's judgment will drop by a few notches.

Wen Yixiao on the other side of the phone listened to Mo Jinhua's words and fell silent.

She really wants to participate in Wang Cheng's commercials at any cost, and she is even willing to pay for it.

But......

If Wang Cheng is disgusted and unhappy because of this, the gains outweigh the losses.

So, after thinking about it for a while, Wen Yixiao said in a lost tone: "Okay, I know." Sister Mo, if you want such an opportunity next time, I hope you can be like Zhu Ziqi's agent, and really try your best to make me achieve my goal. If you can't do it, or if Penguin Entertainment can't do it, then I'll change to an agent or company that can. ”

Wen Yixiao's tone became a little serious and angry.

If everyone else hadn't done it and hadn't got the opportunity to participate with Wang Cheng, she wouldn't have been so angry.

However, Zhu Ziqi did it.

Why can't she do it?

She was able to defeat Zhu Ziqi on Shonan Satellite TV, why did she lose to the other party here?

Wen Yixiao couldn't accept it.

She also knew in her heart that Mo Jinhua and Penguin Entertainment did not want her to participate in Wang Cheng's commercial, because the company was about to go bankrupt.

She didn't care if it went out of business or not, and she didn't even remember the name of that company's brand.

She only cares, Wang Cheng did it, then she also has to find a way to stand by Wang Cheng's side.

She had already lost to Han Xiao at the starting line.

She didn't want to lose to anyone else again.

Therefore, if Mo Jinhua deliberately dragged her back, she would replace this agent.

If Penguin Entertainment dragged her back, then she would change her agency.

What career, what development......

In front of Wang Cheng, they all have to stand back.

I heard the seriousness and determination of Wen Yixiao's tone.

Mo Jinhua and Yu Jinghong were both slightly shocked.

Mo Jinhua immediately promised: "Yixiao, don't worry, I will definitely do everything I can next time." This time it was my mistake, I didn't expect any other way! Not in the future. ”

Wen Yixiao hummed lightly, and then hung up the phone.

That tone and attitude have a bit of Wang Cheng's flavor.

Mo Jinhua and Yu Jinghong, who had been in contact with Wang Cheng several times, heard it......

Putting down the phone, Mo Jinhua smiled bitterly: "It seems that we can't despise Wen Yixiao's feelings in the future." Otherwise, I'm sure she did. ”

Yu Jinghong sighed, nodded and said, "Yes, we can't lose Wen Yixiao." Just like Qin Yuhai doesn't want to lose Wang Cheng, Wen Yixiao is also concerned about our company's development plan for the next ten years. This time, in order to target Wang Cheng, Qin Yuhai did not hesitate to use an advertisement of a company that was about to go bankrupt to discredit Wang Cheng's business potential. ”

"This is simply killing a thousand enemies and destroying a thousand and fifteen! With this black spot, Wang Cheng's value in the eyes of advertisers will be greatly reduced in the future, and the long-term impact will be huge! ”

"In addition, several high-priced concerts in a row have overdrawn the potential of fans......"

Yu Jinghong shook her head, with some helplessness and disappointment in her eyes.

She wanted to give up and compete for Wang Cheng in the future.

Even if Wang Cheng's contract expires and he does not renew his contract with Rubik's Cube Entertainment, Yu Jinghong doesn't want to spend too much money to sign Wang Cheng.

Several other large companies, she thinks, may think the same way.

Maybe......

This is also Qin Yuhai's plan?

Let Wang Cheng's value depreciate wildly in order to dispel the idea of competition from other companies?

Yu Jinghong's eyes flickered, and a trace of hesitation flashed.

Mo Jinhua saw that Yu Jinghong was thinking about Wang Cheng, and changed the topic and said: "How is Du Wei's new album prepared?" I've heard that the company paid a huge price for his words and brought in a top creative and production team! ”

Yu Jinghong nodded: "Not bad!" This time, the production budget for his new album is as high as 100 million, ten songs, an average of 10 million per song, 5 million creation and production costs, and 5 million MV shooting! It's definitely super budget, and I can make a big-budget movie......"

"This is what his agent has been fighting for a long time, and he has investigated a lot of information."

According to data provided by Penguin Music. In the past month, the market of the Chinese music scene has been completely activated, sales have been rising, everyone seems to have become accustomed to paid downloads, and the sales of many singers' works have increased significantly, of course, the level and quality of the songs themselves have also been improved by a notch! Sales in these two months are twice as high as last year! Although the other two major platforms have been compressed by Penguin Music, the overall sales are actually growing......"

Of course, Wang Cheng's contribution is great. However, the sales of each other singer exceeded their peak, indicating that the entire market is active. ”

Therefore, based on the sales of Du Wei's previous works, so far, the average sales per song are around 60 million, lower than Wen Yixiao's 80 million and Wang Cheng's more than 110 million! However, the revenue of Du's only song is also more than 30 million! ”

"So, the average production cost of a song is 10 million, which is agreed by the company. Just the album itself, Du Wei can make money, and with the popularity and commercial value accumulated by the album, he will earn even more......"

Mo Jinhua listened, and her eyes widened slightly.

An album costs hundreds of millions of dollars to produce.

This also set a record for the highest production cost in the Chinese music scene so far, right?

After all, the profit of a previous singer from an album was tens of millions at most, and the bulk of the income was still advertising endorsements, concerts and other commercial performances, so naturally they would not pay too high a production fee for the album itself.

Mo Jinhua asked, "What about Wen Yixiao?" Are her album production specifications confirmed? ”

Yu Jinghong nodded: "It is preliminarily estimated that it will not be less than 150 million!" ”

Mo Jinhua nodded lightly, indicating that she understood.

With this budget, she can't help Wen Yixiao fight for anything.

After all, the production cost of 150 million albums is indeed too exaggerated.

The domestic films released in the past two years, the works that exceed this production fee, can be counted on one hand.

Domestic films are still mainly small productions, or workshop-style, and most of the producers want to make money with small productions, or that it is too easy to make money, and small investments can also make money, so not many people are willing to take risks with big investments.

Yu Jinghong asked: "Are you in the magic capital, did you hear the news of Wang Cheng's new album?" ”

Mo Jinhua shook her head: "If you don't know, Mr. Yu, I don't know even more!" In other words, Wang Cheng did not plan to make a new album, or it can be said that Rubik's Cube Entertainment did not want Wang Cheng to make a new album to accumulate positive popularity influence, they just wanted to suppress Wang Cheng......"

Yu Jinghong also shook her head: "Wang Cheng, it's really a pity." His stay in Rubik's Cube Entertainment is really a bad move. He had a lot of options, and no matter which other company he went to, he would definitely be willing to help him pay liquidated damages. Or, he can maximize the benefits by paying liquidated damages to buy out the contract and then negotiate a new contract with another company. ”

"No matter what you choose, he can control his future."

"However, he chose the most irrational one, and even stayed in Rubik's Cube Entertainment, allowing Rubik's Cube Entertainment to ruin his popularity and commercial value."

"I don't really know what he's thinking."

"Last time, Penguin Entertainment applied to the head office to pay all of Wang Cheng's share amount at one time, as high as more than one billion. I specifically asked the president to go to the relationship, so that the head office agreed to Penguin Entertainment's application! I just want Wang Cheng to get enough money to default on the contract at one time......"

"Unexpectedly, Wang Cheng has not moved until now."

Yu Jinghong said that she really couldn't understand Wang Cheng.

Mo Jinhua also shook her head, also saying that she couldn't understand.

……

Wang Cheng doesn't care what others think of him.

In his previous life, he cared too much about the opinions of fans and others, so he lived a very tired life, was tortured by illness for many years, and walked in pain.

In this life, he doesn't care about anyone's opinion, he only cares about whether he is happy and happy, whether he can live a long and healthy life.

After returning to the dormitory after work, I continued at my own pace, eating, walking, and reading......

The afternoon at the filming base has been forgotten for the time being.

When I get off work, I leave my work behind.

When he goes to work, he does his best to do his job......

The distinction is clear and clear.

Day 2!

Wang Cheng got into the company's nanny car at 9 o'clock in the morning and went to the advertising shooting location.

This time, Shen Shenghui did not come, but just sent an assistant to follow Wang Cheng throughout the process and obey Wang Cheng's orders.

Wang Cheng asked him to wait for him in the car to commute to work, and there were almost no other requirements.

The assistant was also happy, sitting in the car and playing with his mobile phone, waiting for Wang Cheng to get off work......

Arrived at the filming location.

Chen Chaoyong didn't say anything and chose to be a spectator.

After all, Wang Cheng has already started, so it is difficult for him to interfere, otherwise it will be very chaotic at that time, and it will be difficult for Liu Xing to do.

He has always been an assistant director, and he used to do chores for a long time, so he knows how to retreat and be low-key.

Since Wang Cheng wanted to take the helm, and Liu Xing also favored Wang Cheng, then he simply let Wang Cheng take the helm.

He just wanted to see what Wang Cheng would come up with, and if it really didn't work, he could help clean up the mess a little at that time.

If you can......

Well?

He shook his head!

I don't believe that Wang Cheng can make anything good.

Even......

Does he know how to shoot?

Chen Chaoyong looked at Wang Cheng who came to work with the mentality of watching jokes.

Zhu Ziqi and Zhang Hanwen have also been waiting here, and the two have been practicing dance together for half an hour just now, and they have mastered it very proficiently.

Seeing Wang Cheng coming, Zhu Ziqi hurriedly stepped forward to talk to Wang Cheng.

Wang Cheng came directly to the camera and began to command......

Forehead......

Zhu Ziqi and Zhang Hanwen were a little surprised.

However, the crew of the filming crew acted quickly again and operated according to Wang Cheng's command!

When Liu Xing arrived at noon, he saw that Wang Cheng had already begun to ask everyone to dismantle the stage......

Liu Xing asked curiously, "What's the matter, do you want to rebuild the stage?" ”

He thought that Wang Cheng was not satisfied with the stage built yesterday.

This is very common in the field of advertising, and it is not many to shoot an advertisement and build several stages.

But......

Wang Cheng said lightly: "No need, it's already finished!" ”

Liu Xing was stunned and looked at Chen Chaoyong, he still trusted Chen Chaoyong very much.

I saw that Chen Chaoyong also nodded with a complicated expression!

Liu Xing was still a little unconvinced, and asked Chen Chaoyong: "Is the filming really finished?" ”

Chen Chaoyong nodded affirmatively again, his expression becoming more complicated.

He really didn't expect it......

Wang Cheng really knows how to shoot.

The mastery of the lens is not weaker than that of the top cameraman, the scheduling of the scene is easy, and the mastery of lighting and scenery is also flawless, at least he can't find flaws.

And Wang Cheng's performance on the stage with Zhu Ziqi and Zhang Hanwen can almost be said to be perfect......

Chen Chaoyong didn't speak all morning, he was completely a spectator!

He was hit with some doubts about life, and kept asking himself in his heart - is there any point in so many years of hard work? Is it necessary to keep trying?

No matter how hard you work, you can't do better than Wang Cheng, right?

But......

He was only nineteen years old.

Only 19 years old, is it your first contact with film and television?

How can this be done?

Chen Chaoyong didn't understand.

Wang Cheng didn't care about Chen Chaoyong's thoughts and attitude, nor did he care about Liu Xing's surprise and disbelief, he just looked at the time, it was time to get off work, and said directly: "I'm off work, send me the location of the editing room in the afternoon, I'll edit!" ”

Forehead......?

Chen Chaoyong and Liu Xing, as well as others, Zhang Hanwen, Zhu Ziqi and others all stared at Wang Cheng with wide eyes again......

Do you go to clip?

(End of chapter)