219. Horror Advertising Effect! How much did I lose? Can I breach the contract?

looked at Shen Shenghui's face was wrong.

Qin Yuhai also frowned and stared at Shen Shenghui: "What's the situation?" ”

Shen Shenghui didn't speak, but just opened Wang Cheng's advertising video with his mobile phone to show Qin Yuhai!

A few minutes of advertising MV.

Qin Yuhai and Shen Shenghui both watched it very seriously.

Listening to the lyrics, I watched the performances of Wang Cheng, Zhang Hanwen, and Zhu Ziqi.

A hint of surprise flashed in Qin Yuhai's eyes, and he whispered, "Is this an advertisement?" I look more like a song MV, but it's much better than some of the songs I've watched before. This shooting standard is very high, and the post-editing is also very clever, which director shot it? ”

Shen Shenghui smiled bitterly: "Mr. Qin forgot what I told you yesterday...... Originally, the director was director Chen Chaoyong, who was invited by Liu Xing, the boss of Hongxing, and he had no experience in directing independently. However, later I heard that Wang Cheng and Director Chen were competing for dominance, so Director Chen left it alone in a fit of anger. My assistant told me that this is true. ”

"I thought Wang Cheng was going to make a mess...... I didn't expect it to work so well. ”

Qin Yuhai's eyes widened, and he asked with surprise: "So, this is the MV filmed by Wang Cheng?" Will he also direct the filming? Are he sure he was only nineteen years old? ”

As the oldest generation in the entertainment industry, Qin Yuhai has done almost all the work in the circle, director, producer, actor, editor, etc., although he is not the best, and he can't be compared with big directors and famous actors, but he is a person who can really direct a film independently, and he has also played some supporting roles!

Therefore, he knows very well how deep the background and knowledge it takes to direct a film independently.

He also worked on the scene step by step for ten years before directing a small production film independently, but the result was unsatisfactory, otherwise he might not have changed careers to become a producer and start an entertainment company, and he may have become a big director who has been famous for many years.

That's why he felt an incredible shock at this time.

Although this commercial MV is only a few minutes, the production level is absolutely excellent, even if only a few big directors in China are invited to shoot, at most.

Shen Shenghui guessed: "So, Wang Cheng may still have a good talent as a director!" When you get older in the future, you can also get ahead as a director when you change careers! ”

Qin Yuhai nodded slightly: "Then we have to sign him even more!" If I'm twenty years younger, I'll give him more shares. Unfortunately, I'm old now, and if I lose my controlling stake, the company may fall into his hands in the future......"

The two were silent for a moment.

Shen Shenghui began to return to the topic and said: "Mr. Qin, this commercial has been online on Penguin Video for about half an hour, and the number of views has exceeded 100 million!" ”

Qin Yuhai asked in surprise, "So tall?" ”

Shen Shenghui nodded: "Yes, it's so high, this is only the playback volume of one platform of Penguin Video, and the playback volume of several other platforms is also very high, adding up to maybe more than 300 million." Of course, I think it may be because Wang Cheng's song can't be downloaded on Penguin Music, everyone wants to listen to his song, they can only watch this MV! ”

Qin Yuhai frowned: "Why don't you upload it?" Does Superstar's endorsement contract have this? Is there a restriction on uploads? ”

Shen Shenghui shook his head: "No, there are no restrictions on Wang Cheng's works in the endorsement contract!" As long as Hongxing has the advertising authorization of this song, other Wang Cheng can do whatever he wants. ”

Qin Yuhai: "Then why didn't Wang Cheng upload it?" ”

Shen Shenghui shook his head: "I don't know, with his style, he may just be too lazy to upload ......"

Too lazy to upload ......?

That's why!

Qin Yuhai didn't know what to say.

It's the first time he's seen such a lazy artist.

Obviously, it doesn't take long to go to the studio to record a song, and you can earn tens of millions of dollars by uploading it, but you are too lazy to do it, which makes many other busy star artists seem a little mediocre.

However, he immediately thought of something and immediately asked: "This advertisement is so popular, will Hongxing still go out of business?" ”

Shen Shenghui took a deep breath and said in a low voice, "Mr. Qin, this is the most important thing I have come to report to you. Hongxing and this video have simultaneously launched new products on the shelves. ”

Qin Yuhai quickly recalled, his eyes froze, his heart became nervous, and he immediately asked, "The new product is the shoes worn by Wang Cheng and the three of them, right?" It looks good, how long has it been on the shelves? How are the sales? ”

Shen Shenghui said cautiously: "According to the latest news, Hongxing has recently put several series of new products on the shelves, and the stock was sold out when it was just ten minutes after it was put on the shelves. It's all pre-sale ...... now"

The office was instantly quiet!

The atmosphere became solidified......

Qin Yuhai's body sitting on the boss's chair became tense, his eyes stared at Shen Shenghui deadly, and he asked word by word: "You mean, Hongxing's new products are selling well?" ”

Shen Shenghui's head was buried lower, and he nodded: "For the time being, it's like this!" Hongxing's new products are very popular as soon as they are launched, and now many people can't buy spot if they want to buy them, so they can only place an order to buy pre-sale. However, whether it can continue to be popular in the future depends on the word-of-mouth evaluation of the first batch of products. ”

"However, it is certain that Hongxing will not be at risk of bankruptcy in the short term......"

WhewW......

Qin Yuhai's breathing became short, and his mind quickly recalled the endorsement contract between Wang Cheng and Hongxing!

Among them, the 10 percent of the sales share smashed into his head like a sledgehammer, making him dizzy.

This is a sales share, not a profit share.

Therefore, no matter what Hongxing's profit is, Wang Cheng can take ten percent of its sales!

And this part of the sales share was given to Wang Cheng by himself ......

Because, at that time, I thought that Hongxing was about to go out of business, so I pretended to be generous and gave it to Wang Cheng!

WhewW......

Qin Yuhai's breathing was a little shorter again, his face was slightly red, his eyes stared at Shen Shenghui and asked in a deep voice, "How much sales does Hongxing have now?" ”

Shen Shenghui shook his head: "I don't know, the preliminary estimate is at least 100 million!" ”

Qin Yuhai said directly: "Call Liu Xing and ask!" ”

Shen Shenghui nodded, picked up the phone and called Liu Xing, the boss of Hongxing.

Liu Xing was busy directing in the company at this time: "The production department must speed up production on the premise of ensuring quality!" We will continue to expand our production capacity! ”

"All the sales money was sent to the supplier, telling them to send the raw materials over quickly and pay attention to the quality control ......"

"Don't stop advertising, continue to hype Wang Cheng's song and MV ......"

"By the way, isn't Wang Cheng a new participant in a midnight program on Shonan Satellite TV? Send them a sponsorship fee and 10 pairs of shoes! In the future, when Wang Cheng appears there, our products will appear there......"

Buzz Buzz......

The phone rang again.

Liu Xing immediately connected, and quickly said: "Don't rush the distribution of goods in the store......

However, Ma Shan's voice came from the phone: "Mr. Liu, so busy, congratulations, I'm Shen Shenghui!" ”

Liu Xing was stunned for a moment, looked at the phone, and realized that it was Shen Shenghui, and said with a smile: "Hahaha, it's Director Shen!" Hello, hello, I'm busy here with smoke coming from the soles of my feet, I'm sorry. ”

Shen Shenghui immediately said: "Congratulations, Mr. Liu, this time your company has come back to life, congratulations." ”

Liu Xing said with a smile: "I am happy and happy, thank you Director Shen for agreeing to Wang Cheng to cooperate with us this time, and I hope we can continue to cooperate in the future and become strategic partners!" ”

Liu Xing is also a person who knows how to repay his kindness, this time he relied on Wang Cheng to come back to life, although he knew in his heart that Shen Shenghui agreed that Wang Cheng endorsed Hongxing was not kind, but he would also repay Rubik's Cube Entertainment, and after a while when sales stabilized, he would send a few high-priced endorsements to other big-name stars under Rubik's Cube Entertainment!

As for Wang Cheng, he couldn't think of how to repay it for the time being, after all, the price he paid for asking Wang Cheng to endorse was also very high, and paying Wang Cheng 10% of the sales share on time in the future would be the best return.

Thinking of this 10% sales share, the corners of Liu Xing's mouth twitched in distress at this time.

This share is not a profit share, but a share of sales, and his net profit is about 20 percent, which is equivalent to giving up half of the profit, which makes Liu Xing take a deep breath before suppressing the regret in his heart, his boss does not earn as much as Wang Cheng, because he is not 100% controlled, and there is still a part of the equity outside, and he has to give dividends to others!

It seems that he has become a part-time worker for Wang Cheng!

When the contract was agreed......

It's really brain pumping.

However, reason told him that if he did it again, he would still give the same terms.

Because, if Hongxing wants to invite Wang Cheng to endorse, it is impossible to succeed without paying such a high price.

Shen Shenghui's voice came from the phone: "Mr. Liu, I see that I am complaining on the Internet that I can't buy your new products, and your output will increase rapidly!" ”

Liu Xing smiled bitterly: "I've been doing my best, thank you Director Shen for your concern." ”

Shen Shenghui then asked the topic: "By the way, how much is the sales now?" Well, it's a bit abrupt, but I think you should be able to understand that Wang Cheng's endorsement contract has a sales share, and he told me in advance to pay attention to it. So as his agent, I would like to know in advance about your current sales......"

The corners of Liu Xing's mouth overflowed with a hint of disdain, of course he knew that this was definitely not what Wang Cheng wanted to ask, although he had not been in contact with Wang Cheng for a long time, only two days, but he could see that Wang Cheng was a talented, extremely self-disciplined, but lazy person to take care of things.

Liu Xing didn't hide it, the other party did have the right to know, and replied: "Not long after it was put on the shelves for the time being, our latest production line has only been produced for a few days, and there are not many stockpiles." So, now the sales are just over 300 million, half of which are pre-sold ......"

The sales volume is just over 300 million, half of which are pre-sales, but it also proves the attractiveness of Hongxing's products.

Shen Shenghui's phone is on hands-free.

Therefore, Qin Yuhai also heard it clearly, hearing this number, his fists were already clenched together, his whole body was tense with emotion, his breathing was even more rapid, and he looked like he was about to explode at any time.

Shen Shenghui saw Qin Yuhai like this, so he hurriedly said to Liu Xing: "Okay, I know." Thank you Mr. Liu for your cooperation, I hope we can continue to cooperate happily in the future! ”

Liu Xing agreed: "Of course, I hope so!" ”

He has a clear self-awareness and knows that his products can become popular so quickly, and Wang Cheng's credit accounts for ninety percent, and he naturally hopes to maintain a good relationship with Wang Cheng and Rubik's Cube Entertainment in the future.

The two said goodbye and hung up the phone.

Liu Xing thought about it, found Wang Cheng's phone and dialed it, but still no one answered, shook his head with a wry smile, and muttered in a low voice: "This young man, I don't know if he is in the Shonan Satellite TV program group, do you know that his advertising MV is on fire!" However, he may not care......"

……

Rubik's Cube Entertainment, Qin Yuhai's office.

Shen Shenghui hung up the phone, didn't dare to make a sound, and stood quietly in front of Qin Yuhai's desk.

Qin Yuhai's face was already flushed with emotion, his gray hair seemed to stand on end, he stood up directly, grabbed the laptop on the table and smashed it, fell to the ground and smashed it, almost using up all his strength, and was still panting after the fall.

Shen Shenghui still didn't dare to speak, so he let Qin Yuhai vent on his own, and stood quietly to the side, afraid that as soon as he spoke, he would be scolded by Qin Yuhai.

Whoop Woohoo ......

Qin Yuhai's rapid breathing lasted for a full few minutes before he gradually calmed down, staring at Shen Shenghui with both eyes, and said in a deep voice, "What are your expectations for the future of Hongxing?" ”

Shen Shenghui still didn't dare to look at Qin Yuhai, stared at the table, and said in a low voice: "I have understood, mainly because Wang Cheng did not upload the descendants of this dragon to the music platform, so his fans want to listen to this song, and they can only watch the advertising video, so they can continue to attract traffic to Hongxing's products." ”

"And the new products designed by Hongxing this time are also very good, which is the effect of one plus one is greater than two."

"Now it has only been on the market for about half an hour, and the product is already in short supply. I expect that Hongxing's products may not be sold for a long time, and will continue to grow in the future, no longer have the risk of bankruptcy, and will once again rank among the second-tier brands second only to Ma Ning and Tayun! ”

Qin Yuhai still asked in a low voice, "How much do you expect Hongxing's sales to be in a year?" ”

Shen Shenghui didn't dare to say it, and was silent for a while.

Qin Yuhai stared at Shen Shenghui with his eyes: "It's good that you tell the truth, this matter is my mistake, and it is I who said to give it to Wang Cheng!" I want to know now, how much I lost. ”

Shen Shenghui said helplessly: "According to the sales volume of several second-tier sports brands, it is expected that Hongxing's annual sales should exceed 10 billion!" Hongxing's new series are indeed very amazing, if the quality of the product passes, sales may increase a little, and next year may approach 20 billion ......"

Bang......

Qin Yuhai hit the table again, a trace of blood oozed from his fist, but he didn't care at all, he just quickly calculated in his heart, and said in a deep voice: "So, I lost one billion to two billion cash shares a year?" ”

This has exceeded the net profit of Rubik's Cube Entertainment every year in previous years.

Shen Shenghui looked at Qin Yuhai's bleeding fist, he didn't dare to speak, he just nodded slightly, and he didn't dare to say more thoughts in his heart!

That's ......

If Hongxing can take this opportunity to continue to develop, if it develops into a first-line brand like Tayun and Ma Ning in the future, he will not dare to say the loss number!

According to what he knows, Ma Ning and Tayun had sales of more than 50 billion yuan last year.

This loss, even if Wang Cheng is tied to Rubik's Cube Entertainment for a long time, may not be able to make up for it!

Qin Yuhai turned around and walked to the floor-to-ceiling window, looking condescendingly at the panoramic view of the city of the Demon Capital, the negative emotions in his heart gradually calmed down, and he said in a turbulent tone: "Shen Shenghui, you say, if we break the contract, what will be the consequences?" ”

Obviously!

Qin Yuhai also thought of the development momentum of Hongxing in the future, his long-term losses may be immeasurable, and its value may exceed Wang Cheng's value, so he wants to breach the contract and want to take Wang Cheng's ten percent sales share into his own hands!

Shen Shenghui took a deep breath, fell silent, and began to calculate quickly in his heart!

In the event of a default......

Then Wang Cheng will definitely be lost.

In addition, a penalty will be compensated.

And then there's ......

Will Superstar let Rubik's Cube Entertainment distribute this 10% sales share?

After all, in this share, Hongxing is the one who has the initiative.

Shen Shenghui felt that his head was big, and he didn't dare to speak again for a while.

Qin Yuhai said in a deep voice: "Don't be afraid, whatever you think, just say it!" ”

Shen Shenghui said in a low voice: "First of all, if we default, then Wang Cheng will also most likely default and jump out of the brokerage contract with us." We will get a liquidated damages of 200 million, but we will directly lose Wang Cheng from then on. Secondly, the liquidated damages are about ten times the contract amount, that is, ten times the endorsement fee of Wang Cheng, and we have to pay Wang Cheng 900 million liquidated damages, so that we will lose 700 million liquidated damages, which is of course nothing! ”

"But, Mr. Qin, do you think Hongxing's side supports us or Wang Cheng? What if we default, and Superstar also defaults, and doesn't pay the share? Or, what about Hongxing's unilateral support for Wang Cheng? After all, Hongxing was able to come back to life, and Wang Cheng's drainage accounted for most of the credit, and Liu Xing definitely knew it. ”

"Hongxing can entertain without our Rubik's Cube, but it can't do without Wang Cheng. I dare to say that if Wang Cheng immediately terminates the cooperation with Hongxing, Hongxing's sales will come to an abrupt halt immediately, and maybe it will rely on design and quality to survive, but at most, it can be lived, and it can only develop slowly, and it is impossible to reach the sky in such a step, and it will be sold out in half an hour......"

After a pause in his voice, Shen Shenghui concluded: "So, Mr. Qin, there is no need for us to breach the contract, then the loss will be more." ”

Qin Yuhai understood the pros and cons, and asked in a deep voice: "Why did we overdraft his popularity with a super high-priced concert and offend his fans with Lin Mi's interview, and he still has so many fans to support him?" Let Hongxing be inseparable from him? ”

Shen Shenghui smiled bitterly: "I don't understand this, I don't understand why Wang Cheng's fans support him so firmly, this is obviously not in line with the laws of the entertainment industry." In fact, Mr. Qin, I have secretly let our company's public relations department push Wang Cheng's negative public opinion without a trace! The Internet is also full of negative public opinion about Wang Cheng, and there are fans everywhere who say that they want to take off their fans......"

"However, his influence is still so terrifying! The resurrection of Hongxing this time proves that his appeal cannot be measured by these negative public opinions. ”

Qin Yuhai gradually calmed down, thinking about Shen Shenghui's analysis just now, knowing that what Shen Shenghui said was the truth.

Source change app】

That 10 percent of the sales has already been given away.

There's no way he's going to get it back.

Even if he breached the contract with Wang Cheng.

It is also impossible for Hongxing to give the 10% of the sales to Rubik's Cube Entertainment.

When the time comes, it will easily turn into a three-way gossip lawsuit......

And Hongxing is also likely to support Wang Cheng.

After all, Hongxing still has to rely on Wang Cheng to sell goods.

And the drainage effect of all the other star artists under Rubik's Cube Entertainment combined is not as good as Wang Cheng alone.

Returning to his boss chair again, Qin Yuhai closed his eyes, calmed down in his tone, and asked vigorously: "Is Hongxing's share taken from the company's account, or is it paid directly to Wang Cheng?" ”

Shen Shenghui had obviously done his job in advance, had already carefully checked the contract again, and replied directly: "Pay Wang Cheng directly!" Because, this share does not belong to the brokerage contract, but a supplementary clause, and this share will always belong to Wang Cheng personally. ”

Qin Yuhai's eyes opened, staring at Shen Shenghui, and asked in a deep voice, "It doesn't belong to the brokerage contract?" Therefore, all this money belongs to Wang Cheng, and we can't get a penny? ”

Shen Shenghui nodded: "That's the ......"

If it belongs to the brokerage contract, then it's okay, at least Wang Cheng is in the brokerage contract, and 90% of the money belongs to Rubik's Cube Entertainment.

However, it is not a brokerage contract......

Then there's really no way.

Rubik's Cube Entertainment really can't get a penny.

The contract also stipulates that on the financial report date of each quarter, Hongxing will pay directly to Wang Cheng's personal account.

Therefore, it is impossible for Rubik's Cube Entertainment to even touch this money.

Shen Shenghui felt Qin Yuhai's anger and explained: "At that time, we all thought that Hongxing would definitely go bankrupt, so we didn't take the details of the contract seriously, and we all thought that the contract was just a look, as long as Hongxing's endorsement fee was paid......"

Qin Yuhai was silent for a moment, knowing that it was useless to get angry at this time, so he could only say in a deep voice: "In the future, regarding Wang Cheng's contract, it must be carefully reviewed before it is approved." ”

Shen Shenghui nodded: "I know, Mr. Qin." ”

Qin Yuhai's eyes flickered, and he asked, "How is Wang Cheng's program group on Xiangnan Satellite TV?" This endorsement has caused us such a huge loss, I want to make sure that Wang Cheng can stay in Rubik's Cube Entertainment, otherwise someone must be responsible for this double loss......"

Shen Shenghui felt a pang in his heart, knowing the meaning of Qin Yuhai's words, if he failed to let Wang Cheng renew his contract to stay in Rubik's Cube Entertainment, then he would have to take the blame, and it would be easy to leave Rubik's Cube Entertainment, and if it was not good, he might be like the previous Liu Jinfeng, leaving the entertainment industry forever, and the struggle of the first half of his life would be emptied......

"I'll do my best. However, there are some changes on the part of the program team of Shonan Satellite TV......"

Shen Shenghui said carefully.

Qin Yuhai frowned: "What happened?" ”

Shen Shenghui: "The village life program team not only invited Wang Cheng, but also invited Wen Yixiao, Han Xiao, An Keru, and Zhu Ziqi! The five of them record the show together, and it's unlikely that the ratings for the broadcast will be low......"

Qin Yuhai's brows furrowed even tighter: "Why did they participate in this show?" For Wang Cheng? ”

Shen Shenghui nodded: "Maybe it's for Wang Cheng!" ”

Qin Yuhai said disdainfully: "They are really so infatuated with Wang Cheng!" It doesn't matter anymore...... It's just a midnight show, even if so many big names are invited, the ratings will not be too high, and the plan will continue to be implemented! ”

Shen Shenghui: "Okay, Mr. Qin, then I'll go first." ”

Qin Yuhai waved his hand.

Shen Shenghui quickly turned around and left Qin Yuhai's office as soon as he walked out of the door and closed the door again, when he heard a loud noise coming from the office again......

I don't know what's going on.

After all!

The loss of Hongxing's endorsement contract has reached tens of billions......

Shen Shenghui knew that Qin Yuhai might be haunted for a long time in the future, and even in this life, he would definitely be stuck in his throat.

If he could, he wouldn't want to see Qin Yuhai in the future.

Weng Hum ......

As soon as Shen Shenghui returned to his office, the phone rang, picked it up and looked at it, and saw that it was Mr. Ma of the Ma Ning brand last time, and immediately connected: "Mr. Ma, hello!" ”

Mr. Ma on the other side smiled bitterly: "Director Shen, your cooperation with Hongxing has made us so bitter!" If you had such a good advertising plan, we would have given Wang Cheng a higher price, and it is not impossible to share the sales share of a single series......"

The resurrection of Hongxing, the madness of the new product series after the advertisement was broadcast, has caused a shock in the industry.

Many other sports brands in the same industry are very interested in the advertising MV shot by Wang Cheng, and the continuous flow is simply a money printing machine day and night, constantly helping Hongxing print money.

If you can......

They are willing to pay any price to buy this money printing machine under their own brand.

Therefore, Mr. Ma called Director Shen as soon as possible.

Shen Shenghui was stunned for a moment, then understood, and knew that Mr. Ma had misunderstood, and immediately said: "Mr. Ma, you misunderstood!" We didn't plan ahead and it was all an accident. ”

Mr. Ma: "Director Shen, it's time for this, so there's no need to hide it." I called you, just to ask, is it still possible for our Maning brand to sign Wang Cheng? Do you have an exclusive endorsement agreement with Hongxing? If there is no competing product agreement, we Ma Ning are willing to give Wang Cheng an endorsement price of 200 million a year, sign a contract for one and a half years, and pay 300 million endorsement fees at one time! However, we also asked Wang Cheng to compose a song for our products......"

"If the song advertisement is effective and the drainage is obvious, we will give Wang Cheng a series of sales shares, and we can sign a VAM agreement......"

Mr. Ma was afraid that Shen Shenghui would refuse, so he once said his sincerity: "Our Ma Ning is the largest sports brand in China and the second largest brand in the world, even if it is a single series of sales, the annual sales are more than 5 billion, which will not be less than what Hongxing gives!" ”

As for the contradiction between him and Shen Shenghui before, for businessmen, it is meaningless, and interests come first, which is the most important.

Shen Shenghui fell silent.

Once again, he felt the terrifying commercial value of Wang Cheng.