Chapter 62: Just copy it quickly
Soon after leaving the company!
"By the way, you said you want to enter other industries, what industry are you going to enter?" Shalena asked casually.
"Life in the world is nothing more than four words: food, clothing, housing and transportation, guess what industry I am going to enter?" Cao De asked with a smile.
Basic necessities of life?
From these four words, Cao De is ready to enter one of these four categories of industry.
But after thinking about it, Shalena decisively ruled out eating.
After all, they have already entered this industry, and the gluttonous company is doing this, if it is this industry, there is no need for her to leave the gluttonous company, and just run the company's fried chicken fairy brand well?
Moreover, there is no need for Cao De to call it other industries!
Again, Shalena ruled out the profession.
Staying is nothing more than real estate and hotels.
But both of these things have the same characteristics--- a lot of investment!
The investment of thousands or even hundreds of millions at every turn is definitely not something that Cao De can afford now!
After all, the current market valuation of the brand Fried Chicken Immortal is only hundreds of millions.
At last!
Shalena also ruled out the industry.
This industry includes a wide range of industries, from airplanes, ships, taxis and buses to the industry.
But the investment in airplanes and ships is just as large.
A ship or a plane can easily cost tens of millions, or even hundreds of millions, which Cao De can't afford.
Taxis and buses are a small investment.
Hundreds of thousands per car, up to millions.
But the problem is, you can't do this kind of business with only one or two cars!
If it doesn't scale, this kind of business won't make much money.
But if you want to form a scale, Cao De can't afford it again!
Other than that!
The situation has basically stabilized after decades of bus development in Xiangjiang, and a few bus companies have completely monopolized the buses and bus routes in Xiangjiang, and if Cao De has to enter, the price will be ridiculously high.
Taxis are about the same, and after decades of development, the situation has largely stabilized.
Moreover, the official is also intentionally or unintentionally controlling the number of taxi licenses, and the difficulty of wanting to enter is ridiculously high!
"So... Are you going to make clothes? Shalena asked.
After thinking about it, she felt that clothes were the most likely!
The clothing industry has a low entry threshold, and the industry prospects are also good.
The only problem is that there are major brands in this industry, and there are also various local brands, and even various stalls, Shalena really can't figure out why Cao De thinks he can do it if he wants to enter this industry!
"That's right!"
Cao De nodded.
"Do you think you can do it?" Shalena couldn't help but ask.
"If you do it like a normal clothing company, you won't be able to do it!"
Cao De smiled slightly, as if he had expected her to ask such a question, and replied, "However, after thinking and meditating, I created a model called "Fast Fashion", as long as I follow this model, I will definitely be able to do it!" ”
The self-creation he is talking about is, of course, not really self-creation, but a clothing concept for later generations.
To put it simply, it is to produce quickly and sell quickly.
Among them, the most representative of this concept is the Saura company, they a piece of clothing from design to production, no more than 15 days, from the shelves to the shelves, basically about 10 days and 20 days, at most no more than a month!
Relying on this concept, the company became the world's third-largest clothing company, and its owner even rushed to the position of the world's richest man for a time.
However, this concept has not yet appeared in this era, so he said that it was "self-created"!
Someone is going to ask about this!
Fifteen days, can you really design and produce a piece of clothing?
Normally, of course not!
Normal clothes, from design to production, have to go through countless modifications, generally speaking, it takes at least two to three months for a piece of clothing to be officially put on the market, and even sometimes slowly, it takes five or six months.
But under abnormal circumstances, you can!
And what is an abnormal situation?
If under normal circumstances, designing clothes is to make a world famous painting on a blank piece of paper, then it is not normal to add a few more strokes from a world famous painting that has been drawn by others, or even not add it!
This is where someone wants to say, isn't this plagiarism?
That's right!
It's plagiarism!
But it's not exactly plagiarism.
Because when plagiarizing, the company often changes a little detail, so that it can't see the difference without taking a closer look, but it is a little different when you look closely, and at the same time, it will not print other people's brands, but will only use its own brand.
In order to copy all kinds of popular clothes as quickly as possible, Shara even set up a special "hunter" team to let its designers go to fashion shows in various countries to copy.
Sometimes, even because the copy is too fast, when the clothes are produced by the company, the object of the plagiarism has not yet been produced, which eventually leads to the other party being considered plagiarized.
Then someone is going to ask again, won't this be accused?
Yes!
Every year, the company receives numerous lawsuits from all over the world.
But the company accepted all the orders and accepted them all!
Of course, accepting is not the same as losing money outright.
The company will hire a lawyer to slowly file the lawsuit.
It's not for the sake of winning, it's just for dragging!
The small details of those alterations on the clothes are for this reason, let the lawyer speak with the small details on the clothes, fight slowly, drag it slowly, and drag him out of a lawsuit for three or five months!
And what about after three or five months?
The real clothes are popular for only three or five months, and at the speed of the company, the clothes will be taken off the shelves after three or five months, and it doesn't matter if the lawsuit is lost.
It's just a matter of losing some money.
Anyway, all the money that should be earned, all the money has been earned!
If you lose money, you should pay royalties.
Then someone has to ask, is there really a sales market for such plagiarized clothes?
After all, it uses its own brand, which is not the same as normal piracy, and the people who buy normal pirated copies are for vanity and pretending to be X, but this use of their own brand obviously does not achieve the purpose of pretending to X!
But the truth is... Yes!
This has to say about the cleverness of the company!
When plagiarizing, the fabrics and materials used by Sa La are the cheapest, which makes its cost pressure again and again.
But when it came time to open the store, the company opened directly opposite and near the famous brand store regardless of the cost.
Think about it, if a girl enters a brand-name store, looks at those clothes that are often thousands, tens of thousands, although she likes it but can't afford it, when she goes out and turns her head and sees that the store under the company has almost the same style of clothes, and the price is only dozens or even hundreds, will she want to buy it?
Of course I did!
Other than that!
Every time she produces clothes, she only produces the number of clothes that are expected to last for 20 to 30 days, after which she stops producing them.
In this way, over time, it will naturally form an idea for the customer, and if you don't buy it, there will be no more!
Strange goods can be lived, and customers will naturally rush to buy them.
---
And when Cao De told Shalena about his "fast fashion", Shalena looked at Cao De with an extremely strange expression on her face.
As long as you copy it quickly, others are pirated, aren't they?
This Nima's is too shameless, right?
She couldn't help but complain frantically in her heart.
However, on second thought, Shalena also has to admit that this is definitely a very good idea.
As long as you do what Cao De said, you will definitely be able to make money.
"How? That's a good idea, right? Cao De asked with a smile.
In fact, there is another point that Cao De did not say, the most amazing thing about this method is that fast fashion was proposed in the mid-to-late 80s, and its representative company, Sara, is still only a clothing company in the Kingdom of West Ya, and has not introduced the concept of fast fashion.
In other words, after Cao De copied the business method of the Salla Company now, even if the Sala Company also operates according to this method in the future, it will only be pirated.
Well, a piracy company was copied by Cao De as a pirated (manually funny).
"The idea is good, but I'm afraid that after this company comes out, the major brand-name clothing companies will want to kill you!" Shalena said faintly.
Shalena can already imagine what will happen to such a company.
"As long as you can make money, it doesn't matter!" Cao De shrugged his shoulders and said.
“...”
Shalena looked at the shameless boss in front of her, and her face was speechless.
Cao De instructed again, "Okay, since fast fashion is finished, now let's talk about what you have to do, first, you have to register a company, and secondly, you have to find an office location and recruit employees and designers!" ”
"Of course, designers don't need any masters, as long as they have just graduated from school and can draw, they don't need to design anyway!"
"Also, find a small garment factory and find a few storefronts near famous brand stores!"
"Last but not least... Get me a lawyer, preferably the completely shameless kind! ”
In the end, Cao De couldn't help but accentuate his tone in the three words shameless.
Find a lawyer who is completely shameless...
“...”
Shalena was speechless again!
However, it is true that if you are not enough to be a shameless lawyer in this kind of company, it is really not good!
"Of course, don't be too anxious, after all, there are a lot of things, and now the New Year is only a month away, you can finish it after the New Year!"
Cao De added, "As for the money... Later, I will transfer 500,000 yuan to you first, enough for you to use in the early stage, and I will let the fried chicken fairy pay a dividend after the year, and then there will be money to carry out the next step! ”
Although the entry point of the clothing industry is low, garment factories, stores, and everything else all cost money, and the money in Cao De's hands is not enough at all.
So!
He plans to wait for the Chinese New Year to let the fried chicken fairy share the red first, get the money when the time comes, and then continue.
As for saying that he owes Judy Tong money...
There's no rush with this!
Tang Judy is not short of this little money, and they agreed to pay it back in a year, and the time is still early!
"Understood!"
Shalena nodded.