Chapter 317: Jewelry Endorsement

In stark contrast to Kang Ren's life that slipped into the abyss, it was Mingdai's soaring career.

Signing two high-quality endorsement contracts in a row has brought her a lucrative income, but also made her future path more and more clear.

Just as Su Wanyun screened the script for Ming Dai, he would rather give up the way to get money quickly, but also pursue quality and team, cherish his feathers as an actor, and take every step steadily.

Now Ming Dai's new script has not yet been finalized, and the newly signed C jewelry advertisement is the first to be put on the agenda, seize this weekend, and prepare to finish filming in one go.

The C jewelry of this cooperation is a jewelry brand with a history of 100 years from country F, which started as a watch, and now has been working deeper in the field of jewelry, ranking one of the top ten jewelry brands, and is a real top luxury brand, which is a luxury product that many powerful royal families will compete to buy.

Therefore, the impression of C family jewelry is relatively mature and heavy, and the consumer class is concentrated in the age of 35 and above, which is not the number one choice for young people.

In recent years, luxury goods have become younger, and C jewelry wants to open up the young market, and has done several promotions in Europe and the United States, but the effect is not ideal, so this time it chose the huge Chinese market, intending to borrow the fame of popular young stars to open up the market awareness among young people.

They picked and chosen, and finally carefully chose Mingdai, who was very consistent with the brand in terms of image and temperament and career route.

Of course, Mingdai will not endorse the entire brand, but a young new branch.

Whoever makes this year's luxury very cautious, and it would be good to be able to give an ambassador the title at the beginning of contact with celebrities, Ming Dai can become a branch spokesperson as soon as she comes, and among the many celebrities who choose to cooperate with luxury people, it is already an over-standard treatment.

You must know that in her previous life, with Ming Dai's fame and temperament and the impression of the outside world, she couldn't even touch the edge of this high-end luxury brand, let alone the spokesperson, and even the ambassador was not appropriate.

After being reborn, she was able to cooperate with a brand that was difficult to achieve in her previous life, and in addition to being happy, Ming Dai's heart was more novel and eager to try, as if she was ready to take a road that she had never experienced before.

To this end, she behaved very cautiously, and after signing the endorsement contract, she would take time out of school every day after school to go to the brand headquarters in Yanjing to communicate with the advertising director they invited from country F.

I don't know if C Jewelry has made up its mind to "be completely younger", first chose 18-year-old Ming Dai as the spokesperson, and then invited the advertising director Jean, who is also a young woman in her early thirties, who has recently become famous in the advertising industry.

Jean is of mixed Chinese descent, understands Chinese characters, and has a certain understanding of Chinese culture under the influence of his mother.

Jean is not very old, lively and cheerful, and expressed a strong love for Ming Dai when he first saw him at the headquarters, just because after Jean took over this advertising project, he wanted to understand the latest trend in Huaguo, so he chose some popular film and television works, and the first work Jean saw happened to be "A Generation of Emperors......

So, the first time Ming Dai saw Jean, from a serious and prudent creative communication, to a fan meeting, the pure and fluent Chinese Jean used a large section of praise to Ming Dai to pour out his love for the Lord of Pearl County, saying that she has a tragic beauty of fate, especially fragile and pitiful.

Because of this, Jean had a very good impression of Ming Dai, and he had already formulated several sets of shooting plans before coming to China, and his inspiration was like a surging river.

Unlike film directors, who focus on the plot of the script and are storytellers, advertising directors are more artistic and creative expressions.

Jean was able to have such an abundance of inspiration from the beginning, which is definitely a good thing for the rest of the shoot.

As for Ming Dai, as the absolute protagonist of this commercial, she doesn't want to be a dominated puppet, she also has something she wants to express, and the communication with the director in this process is particularly important.

Fortunately, Jean respects Ming Dai's ideas very much, she is young and tolerant and open, and she is good at absorbing other people's opinions, not the kind of "tyrant on the set".

Director, she will basically consider the opinions put forward by Ming Dai.

Among the several plans she prepared, Jean also wanted to choose the one that was less difficult to shoot and relatively balanced in all aspects, but Ming Dai persuaded her to choose another plan that was more difficult to shoot and more amazing.

In the end, the two sides hit it off, and after a few days of communication, they became good friends, exchanged a certain letter, closed a certain blog with each other, chatted occasionally, and more often liked it in the circle of friends.

Finally waited until the weekend shooting.

The entire shooting plan was split into two parts, which were completed in two days:

Part of it is the interior, which will be carried out in the indoor pool;

The other part is the exterior location, in order to cooperate with the convenience of Ming Dai's shooting, a very famous resort was finally selected in Yanjing, also known as the oil painting manor, in the gray-blue steel city, the grass and flowers here are full of fresh flowers, which can be described as veritable.

Now in the early spring, everything has just recovered, but this oil painting manor can grow a large number of flowers, behind which the power of money and technology is indispensable, so this resort is also a membership system, and you need to make an appointment to enter.

It is relatively small, which is more suitable for shooting.

The owner of the oil painting manor was very happy to give his villa a publicity opportunity, and agreed to the shooting after communicating with the reservation guests and obtaining permission.

On Saturday, the shooting equipment transported in a few days in advance has been arranged, in addition to the flowers that grow naturally in the manor, a batch of fresh cut flowers worth more than 100,000 yuan was temporarily airlifted, and professional florists were invited to arrange.

When Ming Dai arrives, it will be like a kingdom of flowers.

In order to cater to the aesthetics of young people, the new series of C jewelry mainly uses K gold, pearls, and colored gemstone elements, and cuts small gemstones such as stars, like crystal dew drops on flower petals in the morning, and the water is smart.

Therefore, the theme of this shooting is also related to water, and the overall advertising film shows the process of Ming Dai waking up from the water, and then walking out of the water and stepping through flowers.

There is no plot, but the main presentation is creativity and aesthetics.

But Ming Dai is still out of the instinct of an actor, in the invisible place outside the screen, set the identity she plays, has been sleeping under the water for many years, completely forgetting the beauty of sunshine and flowers, and when the water breaks out again, the world makes her curious, and then flowers and water droplets turn into jewelry, she is amazing and happy.

(End of chapter)