Before the official release of "Heavenly Demon", the publicity procedures that should be in place are naturally indispensable.

However, the film budget has spent most of the production costs, especially the special effects, but the promotion of this piece of money is the most expensive, often more than hundreds of millions.

With the original budget of "Heavenly Demon", it is impossible to compete with other movies in the same schedule, such as "Breaking the Array" starring Shen Qinghe, who has deep pockets, As early as two months ago, the most expensive land has been spread all over the central areas of major cities in China, subways, bus stations and other places, spending money like burning paper.

As for "Heavenly Demon", it can only take the route of spending money on the blade, mainly taking the route of online publicity and fermentation.

The publicity and distribution team came up with an ingenious way of audience interactive marketing and publicity, first of all, they spent money to hire someone to make a small game, the game is not difficult, and you can pass the time at will, and when the number of people who have cleared the game reaches a certain scale, you will unlock the background story of "Heavenly Demon", or tidbits, materials.

This kind of publicity is very interesting, and it is the first of its kind in the film industry, and it was initially scoffed at by many people in the industry, who felt that the bells and whistles were not on the right path.

Unexpectedly, the popularity of this game was unexpected!

At the beginning, the people who played the mini-game were mainly Ming Dai's fans, who made the main actors of the whole movie, the only actor with fame and traffic was Ming Dai, and the rest were either newcomers or old drama bones, and the young fans were pitiful.

Ming Dai's fans belong to the more Buddhist system in the circle, and no one thought that the combat effectiveness of the fans would be so strong, and they forcibly promoted a small game exclusive to fans to a smash hit! So much so that playing this game has become a trend!

A lot of people who don't know about the movie itself, but simply played the game by their friend Amway, and felt that although this little game was simple, it was very toxic and addictive, and the little easter eggs inserted in it with the movie promotion were also particularly interesting.

The promotion of the mini game has achieved much better results than expected, not to mention those industry insiders who were not optimistic at the beginning, and even the producers of "Heavenly Demon" themselves did not expect it.

Seeing that the pre-sale box office due to the mini game was soaring, within a week before the official release, the publicity and distribution team finally began to carry out common publicity in major cities and with wide land, and did not forget to increase publicity and drainage on the Internet.

——This is the movie advertisement that Zhou Yunzhi saw in the business district near Yanda.

But I have to say that despite the unexpected bonus of "Heavenly Demon" as a mini-game, the overall expected popularity is still not as good as the most popular "Breaking Array" in the same period, ranking second at the pre-sale box office before the premiere.

The same is true of the outside world.

At present, the box office prediction of "Heavenly Devil" on the major box office prediction platforms is 1.2 billion, according to the current amount of film investment, the return on investment is more than enough, plus the return of funds from other channels, the overall can still earn a lot.

In the eyes of many people, the box office forecasting experts who already belong to the platform are "looking high" at "Heavenly Demon", you must know that "Heavenly Demon" is a pure rookie director, and his past resume is all bad movies, open the cast, except for Ming Dai, none of the others can pull up the box office fame.

Even Ming Dai herself, except for one "Twin Flowers", is eye-catching, but it is her non-remarkable work, which cannot be called her box office appeal, and it is still unknown in the film market.

Such a team can give a forecast of 1.2 billion, which is really "merciful".

But how does it compare to "Breaking the Array"?

The box office of "Breaking the Array" is estimated to be 2.8 billion, which is higher than the current box office No. 1 in film history!

In other words, the industry basically believes that "Breaking the Array" can surpass the existing box office No. 1 and refresh major historical records!

This is no longer just a category of optimism, but high hopes!

……

Whether it is merciful or high hopes, any work must be evaluated by the audience after all-

On this day in August, the wind is mild, and the weather is rarely cool.

And this day is also the premiere of "Heavenly Demon" and "Breaking Array".

The filmmakers of "Heavenly Devil" knew that there was a crew of big names gathered next door, and it was really difficult to attract a large number of media to build momentum, anyway, they started running roadshows more than a month ago, and everything that should be promoted is in place.

So it was the turn of the premiere, and I chose to keep a low profile, only inviting a few media and magazines in a small area, and there were tickets for the premiere to give away to ordinary audiences and fans.

What about the crew next door?

From early in the morning, it has been on the hot search:

The famous king XX helped the red carpet of "Breaking the Array" and will sing at the premiere;

When the popular actress XXX appeared on the red carpet of "Breaking the Array" for the first time after the marriage turmoil, it attracted constant questions from the media on the scene;

The well-known little fresh meat XXX was mysteriously invited to the premiere of "Breaking the Array", and had a very happy conversation with director Han Dafeng, and fans chanted on the Internet that the two would cooperate;

……

Where is this red carpet? It's a small film festival scene!

The star-studded and bright celebrities are reminiscent of the grand occasion of the premiere of "Twin Flowers".

Such a contrast is so stark that many people on the Internet took out the premiere scenes of "Heavenly Demon" and "Breaking Array" to compare and discuss.

The one who dances the most is undoubtedly Shen Qinghe's fans, or those crazy fans who love and hate, don't like Shen Qinghe's almost "Ming Love" Ming Dai, and are reluctant to take off the powder, so he turned all his grievances to Ming Dai alone-

[I won't say who is embarrassed, hehe. 】

[A certain woman has been hyping my brother for so long, and it's her turn to be the master and finally reveal her true form, right? ] 】

[This shabby premiere is also worthy of being called a premiere? ] Don't end up with a mouthful of soup! 】

[I've been angry with me for more than half a year, until today I'm finally happy hahaha! 】

……

In addition to fans, some passers-by also felt that the premiere of "Heavenly Demon" was too shabby.

[How did the filmmaker do things? ] Can't you spend money to make the premiere grand? 】

[yes, I don't even want to watch this movie now.] 】

[Witty as me, I decisively bought a ticket for "Breaking the Array" first haha! 】

……

is a fan of Ming Dai, because he has communicated in advance, but he is very calm.

[This is a premiere, not a film festival!] 】

[The first time I heard that the bigger the premiere, the higher the box office, so those works that hit the street at the box office were all defeated at the premiere? ] 】

[Don't talk to these people, the lottery will start immediately, sisters, go squat!] 】

[Damn, I've been guarding since yesterday, and I haven't won a single number! ] 】

[I'm in, I'm in! Get out of the non-European Union! 】

At first, passers-by didn't understand what these fans were communicating, but after careful understanding, they realized that the film team of "Heavenly Demon" had prepared a separate gift on the day of the premiere and gave it to the audience by lottery.

(End of chapter)