Chapter 194: Opening is the pinnacle
Zhang Xiaoli finally agreed, she really couldn't let go of this turning point in fate.
Just like Lin Shirui said, if you don't know how to manage the company, you can learn well, since you don't think about making money in the early stage, what else is there to manage?
The company's structure management model is directly copied from the big brands that have done well in the industry, and for a newly established company, if money is not a problem, then there is no problem.
Modu Shiyu Jewelry Co., Ltd., this is the name given by Lin Shirui, and the meaning is self-evident. Its stamen series focuses on popular popularity, and is the main force in the ring with Tang Deqiang's company. The poetry series is relatively high-end, and this normal sales can give the company a little blood.
During this time, Tang Deqiang was already crazy, he never thought that someone would spend hundreds of millions of dollars to open a chain jewelry store to fight him. Doing business abroad is money, although it is not that there is no such thing as a fight for victory, but hundreds of millions are the most, who is willing to give up hundreds of millions.
He first went to the East Asia Mingyu Group Building, as long as Si Mingyu could let him go, even if he kowtowed and admitted his mistake and lost some money. For a scoundrel like him, he has a hundred ways to bully you when you are weak, and when you are strong, he has an attitude and admits intimidation.
However, he couldn't even enter the building.
Then I went to Li Shijianing's magazine and begged this one to work. He went in to the magazine, but was then kicked out by the security guards. Before, because of the cooperative relationship, Li Shijianing couldn't drive people away in the name of the customer, and now the contract has been terminated, what do you do with an irrelevant person?
Seeing that the main owner couldn't speak, Tang Deqiang wondered if he could find someone to help make peace.
But the people he knows at his level are at most more than a billion net worth, and these billionaires among ordinary people don't even have the qualifications to know Si Mingyu. In the end, he begged a certain "big brother in the industry", and he was scolded back directly, and people didn't want to find death to make the real boss unhappy.
Although Si Mingyu collapsed many families before, few people knew anything else except for the Xu Group. After all, the news of contact is not the same at different levels, and the bigwigs don't mention in advance whether they can be transmitted to the bottom, and even if they can, they will be out of shape.
Therefore, Si Mingyu's character is known at the top of the business world, but the further down he goes, the more he doesn't know.
Tang Deqiang saw that the new store next to his jewelry store began to be renovated, but he had no choice. Those rogue methods on weekdays can't be used at all, and other people's backgrounds are stronger than you, and the forces are bigger than you, so I wish you could break the rules first and then press you to death directly, which will save trouble.
Tang Deqiang has more than 20 jewelry stores in the magic capital, more than 30 stores in surrounding cities, and more than 70 stores in other provinces across the country. Therefore, Modu Shiyu Jewelry Co., Ltd. has also opened more than 120 stores.
Tang Deqiang has his own jewelry production factory, so his products have a price advantage over some other peers, but Modu Shiyu Jewelry Co., Ltd. is rich. You sell similar things for five yuan at a cost of one yuan, and I sell them for four yuan at a cost of five yuan, and if you don't reduce the price, you can't sell it, and I will follow you down the price.
The opening of a new store naturally needs to be lively and lively, and it must be loud in order to have a publicity effect.
Lin Shirui contacted Yang Mi, Tang Yan, Zheng Kai and others, and asked them to help find a few more artists with similar coffee positions, and then go to flagship stores in several cities to participate in the opening ceremony to increase the popularity.
This is a normal business activity, and the appearance fee that should be given will not be less, so there is no need for Si Mingyu to come forward at all, and Lin Shirui can do it herself.
There is no need to worry about the promotion of its own advertising media company, and all kinds of advertisements appeared in front of the eyes of residents in the magic capital and surrounding cities in the first week of the opening, and it is difficult to know it.
Therefore, the chain store of Modu Shiyu Jewelry Co., Ltd. exploded as soon as it opened, and it was famous and famous.
Advertising is one thing, and the most important thing is to rely on peers.
Tang Deqiang's store is next to it, and the price of similar things is different, giving people the feeling that they are earning when they buy in the new store, after all, the thing that makes money at a loss is really fragrant for customers.
The turnover of Tang Deqiang's jewelry store has plummeted, and some stores can't even sell a few items a day. The managers in charge of the cities below were about to blow up Tang Deqiang's phone, but he had nothing to do but verbally reassure him.
He can't take care of any of this at all now because the bank has a problem with the loan.
Although Tang Deqiang's company account bank is in China Merchants Bank, it can also go to other banks for loans. In addition to relaying Si Mingyu's request to the executive director, Wang Qinqin also notified the corporate loan departments of other banks.
As long as it is mentioned that the repayment of this company is risky, everyone in the industry understands it, and the audit was immediately organized.
After some investigation, he not only found that the business turnover of Tang Deqiang's jewelry chain store had decreased significantly, but also knew that it was Si Mingyu who wanted to rectify him.
He's dead.
As a result, as long as the loan was given to Tang Deqiang, the bank began to use various methods to demand repayment.
Approaching the repayment period, send a direct letter to inform you that it is impossible to renew the loan, and you are ready.
If you have just taken out a loan and have not yet disbursed the loan, the above sampling inspection will not be able to release the loan for the time being, and if you are not satisfied, you can immediately cancel the loan.
There are still some loans that can only be recovered in a few days to improve the risk control level, and the money is regarded as dead, as long as there is a little bit of non-compliance with the agreement, they will immediately look for trouble.
Tang Deqiang took several loans with various banks, although each of them was not much, but it added up to a lot, and these banks affected his capital chain as soon as they tossed him.
At the same time, the spokesperson terminated the contract. As long as the commercial cooperation is fully compensated for liquidated damages, the breaching party has nothing to blame in law.
The liquidated damages Si Mingyu came out, and with the scale of Tang Deqiang's company, he could only find second-tier celebrities to endorse, and the liquidated damages were not much money.
As for why the celebrity agreed to terminate the contract? Because Si Mingyu gave a lot. Invest another 50 million in a heroine's play for you and let you bring money into the group, this kind of good thing sounds eye-catching.
This female artist proposed to thank Mr. Si in person several times, but Lin Shirui refused.
By the way, this drama was chosen by Tang Yan, but limited to the script setting, she couldn't play the heroine, and only played the second female, which is still very suitable for two fish.
A large number of goods produced in Tang Deqiang's factory are hoarded and cannot be sold, and his own store cannot be sold, and other big stores will not come to buy because they get the news, only some self-employed people took advantage of the cheap sale to buy some, but it is a drop in the bucket.
A net worth of 600 million seems like a lot, but the rent, clerk salaries and other expenses of more than 120 stores are huge amounts every day.
One month after the chain store of Modu Shiyu Jewelry Co., Ltd. opened, Tang Deqiang's store began to make ends meet, and after three months, Tang Deqiang began to close the store one after another, and the loss of hundreds of thousands of dollars a day was really unbearable.
In this business war, Tang Deqiang lost more than 300 million, and all jewelry stores were closed. Modu Shiyu Jewelry Co., Ltd. still has 500 million on its books, all of which belong to Lin Shirui as agreed.