Chapter 176: Internet Entrepreneurs
If VoGUE's editor-in-chief Anna Wintour is completely sincere, she believes that Hall is the chosen son of the fashion industry for a hundred years.
Karl Lagerfeld, the artistic director of Chanel, who is nicknamed "Galeries Lafayette", is more influenced by commercial factors.
At the time of the British Steel Company incident, the BBC's special photographer condescendingly photographed a large crowd of reporters fleeing for their lives in the streets of London where gunfire resounded in the wind and rain, and Hall calmly walked forward, winning the Pulitzer Prize for Live News Feature, the highest award in journalism this year.
Although the Pulitzer Prize is sponsored by his alma mater, Columbia University's School of Journalism, the photograph has also been included in the annual photos of many top media and newspapers in the United States and the United Kingdom, which is enough to prove its influence.
However, Hall was not the biggest beneficiary of the photo, as the Bentley team and Brigg umbrellas shown in the photo were the biggest winners.
Especially for the Brigg umbrella, at the beginning of the photo release, he had a keen sense of smell and came to the door to offer a price of 800,000 pounds for two years, inviting him to be the brand spokesperson.
As it turned out, Hall's annual sales of the same umbrella he used in the photo increased by 22% year-on-year in the UK, more than 10% year-on-year in Europe, and 5% in North America.
In addition to this, there is an immeasurable increase in brand value.
A single photo can look like millions of pounds on a marketing campaign, and it's no surprise that Karl Lagerfeld would enthusiastically write a personal invitation.
"I think that should be considered event marketing, and my personal influence is not so exaggerated." Hall said after reading the second letter.
Cheryl clasped her hands to her chest and asked, "Do you think England's youngest Legislator can't win the headlines on the front page of the news on his eighteenth birthday?" β
"Well, the same can be used as event marketing."
Hall couldn't argue that he was a regular on the social news page, and that the age of eighteen meant that he officially had the political rights of a councillor, and that he had to give face out of respect for the state media.
"He has an excellent personal reputation, countless halos on his head, and he is young and has a good appearance."
Cheryl shook her head, her expression full of pity and continued: "Calm and objective analysis, you are simply a fashion darling, and it is a waste to engage in other industries. β
"All of this is based on the fact that I have real materials and don't need to rely on fashion to eat." Hall was dismissive of this.
The core logic of Aunt Cheryl's analysis of many advantages is misplaced, there are many stars who are younger and more handsome than him, but there are no stars who are younger and more handsome than him and have a better reputation than him.
The ladies of the old money and upstart families, the ultimate customer group who pay for fashion, extremely hate celebrities for using goods that belong to the same style as them, and how to show their taste like the ninth rate of the play......
Hall Gongzi is different, and he uses the same style called elegance and never goes out of style!
And the celebrities who can compare with his personal reputation are not young nine times out of ten, and their external image is not good; Not to mention the countless halos on the head, this thing is basically born and comes with it, and there are only a handful of lucky ones.
Moreover, the Caitlins have more light than him, but they have a bad reputation and are not capable enough.
Have the ability to be the prince for 70 years, and can cheat and remarry and cause the Mao royal family to be in a car accident?
So all in all, it has to be his own, and if Hall really abandoned his financial career and plunged headlong into the fashion industry to covet fame, VoGUE and Chanel would not kneel and lick him.
"To be honest, I actually wanted to be a financial tycoon hidden behind the curtain." He patted his head and said in a tone of remorse.
Cheryl smiled: "That's an idea that only old men have, young people should shout to the world with high spirits." β
"I'd love to shout 'hit the money' to Brigg right now! Hall grumbled.
I knew that I would completely deviate from the painting style of Internet entrepreneurs in later generations, and depending on the situation, I would have run all the way to the black, so I might as well take over the endorsement of Brigg before.
800,000 pounds of endorsement fees after deducting taxes, enough to give Charlotte a year's pocket money.
"Vulgar capitalists."
Cheryl was very disdainful, clapped her hands and emphasized: "Don't think about any endorsement fees, the point is whether you are willing to accept the invitation to shoot magazines." β
"It's hard to resist hospitality, so it's an entertainment experience."
Hall thought to himself that his dear godmother had uttered the lines of the church chorus of 'All Beings Prostrate,' and if he refused, it was hard to tell if the godmother would be excited to hang him on the cross to apologize, or hang him upside down.
Cheryl looked at his indifferent state and couldn't help but smile playfully: "Entertainment experience...... Very good. β
"Huh?" Hall didn't know why.
"It's nothing, I hope you'll try to use Margaret Howell's brand costume as a prop, even if only one ends up on the cover, it's a victory for us."
Cheryl brought the topic to talk about business, "Also, since you agree to shoot the magazine, does it mean that you can serve as the spokesperson of our clothing brand in the future and undertake part of the marketing and publicity work?" β
Hall nodded and emphasized, "No problem, I can cooperate with you without affecting my main work." β
Musk and Zuckerberg market their own social media platforms for hype, clamoring for a duel in the octagonal cage; He just needs to be decently dressed and sell a handsome face, and there is nothing to be pretentious about it in comparison.
It's just that in the future, when Internet entrepreneurs don't criticize and hype, it is very likely that they will use his predecessor as a shield to pull out the whip......
"You say that I am a financial capitalist, how can I become a senior in the Internet industry?" Hall is ashamed to have made a bad contribution to the Internet industry.
Cheryl didn't care about his self-pitying and shy, yawned and said, "By the way, good news for you, our Chairman Margaret has given up struggling." β
"Congratulations, much sooner than I expected." Hall looked back and complimented.
Cheryl smiled reservedly: "It's time to praise your little lover, Margaret took the initiative to call me late last night to announce her defeat, and she met Isabella before that." β
"The fact that Isabella doesn't influence any of my work decisions, she knows what to do."
"It's even more proof of how naΓ―ve Margaret's management skills are, and thankfully we ended it all. Let your people enter the market after the year to start financing, two million pounds in cash + 50% magic uniform copyright in exchange for 10% equity. Cheryl's tone was eager.
The financing price means that the overall valuation of Margaret's clothing brand will be increased by more than 30 million pounds, and it will be able to exchange for more cash flow to carry out mergers and acquisitions.
Since then, the Margaret clothing brand has completely risen in the British local clothing industry to occupy a place, and only Burberry needs to climb the mountain in China, and the blessing of financial means for the real industry has always been so wonderful, like poison......
Hall stared at Aunt Cheryl's bloodshot eyes from staying up all night, and raised her hand to touch her hair: "You should take a nap and have a good rest, our opponent is in Europe." β
Investing a lot of energy in the fashion industry on and off, he only sees the LV Group as a rival.
"Early that morning jog on the Thames, I asked you if you wanted to invest in Margaret because of the merger between LV and Xuanshiny, and you said no. So you're guided by me, and it's a wonderful feeling. β
Aunt Cheryl was emotional, and there was a sparkle in her eyes.