Chapter 44: Marketing
"Ready to expand your business again?" Lu Shiyuan asked with some amusement.
"Of course, there is no end to the road to expanding your business." Hu Tao nodded as a matter of course, and said with a half-pleading voice, "Help me, Shi Yuan." ”
"Okay." Lu Shiyuan nodded helplessly, Hu Tao has a lot to do with him, and he has begged him to this point, it is inappropriate not to help.
"It's just that there are a few marketing strategies suitable for funerals." Lu Shiyuan touched his chin and thought about it.
"It's okay, let's sit down and think slowly." Seeing that this cheap brother was willing to give her ideas, Hu Tao's face blossomed, and he helped Lu Shiyuan to the chair with his own hands, made tea, and waited by his side in a proper manner.
"A marketing strategy that can increase popularity and traffic, and the cost is not particularly high, is it really that......" After thinking for a while, Lu Shiyuan finally had an answer.
"What, what?" Hu Tao suddenly approached like a curious baby.
"Let's make a blind box." Lu Shiyuan smiled.
"Blind box?"
"As the name suggests, the blind box is to place different items in the box, so that consumers can buy, and consumers draw the goods by luck, but before opening the blind box, it is impossible to know what is in the blind box.
The pricing of each of our blind boxes can be very cheap, and the items inside can also be worth the money, only in this way will consumers pay. Lu Shiyuan smiled.
"Place different items? Coffin or tombstone? Hu Tao touched his chin, "But will anyone really buy these things?"
However, it is also a good way to put all kinds of funeral items into blind boxes to arouse customers' desire to collect and let them collect by buying a large number of blind boxes. ”
"Hiss-" When Lu Shiyuan heard this, he couldn't help but gasp, and couldn't help but say, "Master Hu, you are really a marketing genius, and you have comprehended the true meaning of the blind box so quickly!" ”
"Of course!" Hu Tao suddenly raised his little face proudly.
"However, the goods of the blind box can not be those funeral items, it is not our purpose to make money by selling blind boxes, it is our real goal to arouse customers' desire to buy through blind boxes, and then at a critical moment to card their necks and force them to buy our afterlife services!" Lu Shiyuan's eyes burned.
"I see, it seems that I want to be shallow!" Hu Tao suddenly realized and got closer, "However, how to design the goods in our blind box, if they are not competitive enough, they will soon be copied and imitated." ”
"You're right!" Lu Shiyuan nodded seriously, "But fortunately, we still have a Mr. Zhongli in the Hall of Death who knows everything." ”
"What do you mean?"
"The things I'm going to put in the blind box are the clay puppets of Liyue celebrities, the immortals, and the Rock Emperor!" Lu Shiyuan said, "I know that clay puppets will be imitated and plagiarized, but we can do anti-counterfeiting logos, the shape of clay puppets, and we can also let Zhongli design them by himself, he knows so much, and he must have more understanding of immortals than others."
We designed the same style of clay puppets as a series, in which the clay puppets of Liyue celebrities and immortals were easier to collect, and they only needed to spend money to buy their blind boxes.
But ......"
"The point is on the clay puppet of the Rock King! Right! "Hu Tao is a little clear," the Rock King Emperor, as the last piece of the puzzle in the Afterlife Hall clay puppet series, must be more elaborate and harder to obtain.
Why don't you do this, collect all the clay puppets, and purchase the afterlife hall service, and give away the Rock King Emperor for free. ”
"Well, that's right, the Liyue people who like the Emperor will not be able to resist the temptation to book the services of our Afterlife Hall!" Lu Shiyuan nodded, and continued, "However, there are many incarnations of the emperor, and it is too much of a loss to produce only one clay puppet......
I think it's better to do this - the emperor's clay puppets are designed in two styles, male and female, and the male clay puppets are given away as you just said.
As for the female emperor puppet...... After the customer obtains the male emperor puppet, ten more customers are introduced to the Death Hall, and they can get it for free, and the female emperor puppet must be limited. ”
"Oh my God, Shi Yuan! You're such a genius! Hu Tao was shocked.
"Each other, each other!"
In this way, in the dark room, the two ghostly creatures discussed a plan to cut all the leeks in Liyue.
After discussing the details again, the two immediately got up and went out to find Zhongli.
Because once this blind box strategy is successful, it will be very, very profitable, so Lu Shiyuan also became very interested and decided to get involved, and the money earned from selling blind boxes will be divided into four or six shares.
He is four, Hu Tao and Zhongli are three percent each.
Anyway, the latter two are not people who care about money, Hu Tao just wants more customers.
Soon, they found Zhongli walking birds on the street.
So, they took Zhongli's bird and invited him to the Heyu Teahouse to explain the matter.
"Want to make clay puppets?" Zhongli looked at the young girl in front of him, touched his chin, and thought about it seriously.
"Mr. Zhongli, you know so much, it's definitely no problem!" Lu Shiyuan took out the clay that had been prepared a long time ago, and looked earnest.
"Zhongli, help, otherwise the funds of the Afterlife Hall will be spent by you."
"Okay then......" Zhongli was begged by the two children, and he couldn't say no, so he had to start fabricating.
After a while, a lifelike image of a crane appeared in front of everyone.
"It's beautiful." Hu Tao muttered softly, "Who is this?" ”
"She is the True Monarch of Liuyun and the Wind Borrower, one of the immortals in Liyue." Zhongli said lightly.
"It's really fairy!" Lu Shiyuan nodded in agreement, "Animals can be pinched, so Mr. Zhongli might as well try a puppet." ”
"Yes." It has reached this point, and Zhongli is ready to accompany him to the end.
Another fabrication, a beautiful little puppet appeared, this puppet eyebrows, eyes, limbs are very coordinated, obviously a girl, wearing a gorgeous costume, long hair tied into a double ponytail fluttering, there are cat-like hair clumps on both sides of the head, the degree of realism seems to reduce the proportion of ordinary people.
Lu Shiyuan and Hu Tao looked at the little puppet for a while, and shouted in unison: "Keqing!" ”
"Looks like I'm pinching it." Zhongli nodded with a smile.
"Sure enough, if you are worthy of Mr. Zhongli, you know that you can do it!" Lu Shiyuan stood up excitedly, "So, Mr. Zhongli must help us design more clay puppets." Rest assured, you only need to design it, make a sample, and then we ask the craftsman to do it.
Of course, in the case of the rock king emperor and the clay puppet, it is inevitably a little inappropriate to fake the hand, and you still need to do it yourself. ”
"Don't worry, Zhongli, I won't arrange other jobs for you during this time, you just pinch the villain," Hu Tao also said with a grin.
"You two little slippery heads." Zhongli shook his head helplessly, "Okay, I'll just reluctantly make it difficult and do these craftsman jobs." ”
So, in the following week, Zhongli put his mind on designing clay puppets, and Hu Tao and Lu Shiyuan also called Lu Qianzhi and a group of rituals from the Afterlife Hall to help.
As soon as we had a sample, we found a craftsman, signed a confidentiality contract, and started manufacturing.
Shaping, firing, coloring, all in one go.
As for the most important rock king emperor clay puppets, under Zhongli's own hand-made ones one by one, they have gradually accumulated a certain number, and in terms of fineness, they are much stronger than other clay puppets.