Chapter 49: Sisters "Love" [1/2]
The schedule is no less important to a movie than the significance of publicity to the movie. After all, film screenings don't rely on fighting and killing, and they can be reckless.
Especially in today's era, when the market is limited, the choice of movie schedule is particularly important.
When one schedule can't accommodate two winners, then no matter how good your movie is, it will outweigh the losses in the end.
This is why Zhang Mu chose to avoid "The Day After Tomorrow".
Taking 10,000 steps back, even if he recklessly wins "The Day After Tomorrow", he may not be able to get much box office in the end.
However, Zhang Mu's choice to release it on April 20 was purely a last resort.
Because in the four months of April, May, June, and July:
In July, there was Lao Mouzi's "Ambush on All Sides";
In June, there is the Hollywood blockbuster "Troy";
In May, there was the sci-fi blockbuster "The Day After Tomorrow";
Even in April, there was a Hollywood movie "Counter-Terrorism Task Force" released.
No matter how Zhang Mu chooses, he has to be right. So after thinking about it again, he chose "Counter-Terrorism Task Force" as his opponent.
Because this is a paper tiger dressed in a Hollywood blockbuster, belonging to the kind that flutters quietly on the streets.
However, in addition to Zhang Mu's "Tuner" in April, there is actually a domestic movie, that is, the movie "Jasmine Blossom" filmed by Jiang Wen a while ago.
The lineup of this movie can be described as quite luxurious.
not only invited Jiang Wen and Chen Chong, but also popular students Lu Yi and Liu Huohua to join them.
However, these people are popular, but they are only here to act. The real protagonist of this drama is the "International Chapter", which has been in the limelight in recent years.
Why?
In fact, as long as Zhang Ziyi's role in this movie is mentioned, it is estimated that most people understand.
Because in the movie "Jasmine Blossom", Zhang Ziyi plays "Jasmine", "Li" and "Flower".
Notice that this is not one person, but a family of three generations, three women.
Just watching the name of the movie, Zhang Ziyi accounts for more than half, who is she not the protagonist?
So from the point of view of time, "The Tuner", which was released on April 20, was the earliest.
Three days after the screening of "The Tuner", "The Counter-Terrorism Task Force" will be released.
As for "Jasmine Blossom", it is three days later than "Counter-Terrorism Task Force".
So after learning that Bona actually negotiated 30% of the first week's film schedule for "The Tuner", Zhang Mu had to admit that Yu Dong did have two hits.
After all, under the competition between "Jasmine Blossom" and "Anti-Terrorism Secret Service", which have a good lineup and appearance, they can still get such a schedule, which can already show their connections.
Although this proportion is limited to the first week of the film's release, it is enough for Zhang Mu.
He believes that as long as "The Tuner" is given a chance, then word-of-mouth will naturally convince the audience.
And this is why Zhang Mu must make a big splash in publicity.
Although he doesn't remember how much box office "Jasmine Blossom" won in the end, it is estimated that this cast alone can fool many audiences into entering the venue.
And at present, the money in the audience's pocket is limited, and "Jasmine Blossom" takes too much, and "The Tuner" naturally has no food.
And the facts have proved that he was right.
With the release of the tuner imminent, there is hardly any news of other movies in the major media except for the news of "Ambush on All Sides" and "The Tuner".
……
On April 18, backstage of Shanghai Satellite TV.
After the assistant came in, Hou Yongdang asked anxiously:
"How's it going?"
I saw the assistant babbling:
Miss Zhang hasn't left yet, her agent said...... said that Miss Zhang was very busy and didn't have time to come over! ”
Hou Yong's face turned red with anger when he heard this, and after a while, he heard a loud noise, and the teacup in his hand shattered to the ground.
Although at the beginning of filming, he knew that the core of this movie was Zhang Ziyi. But he didn't expect that she would dare to take it so big, and in the face of the normal publicity of the movie, she also pushed back.
But he really can't do anything other than be incompetent and furious.
After all, this "Jasmine Blossom" was originally a bureau specially formed by someone in order to win the international chapter, and he, the director, was just a tool man.
Therefore, after sulking for a while, Hou Yong still suppressed the anger in his heart and personally called Lao Mouzi.
It is said that he and Lao Mouzi were classmates, and when Lao Mouzi filmed "No One is Missing", he was Lao Mouzi's photographer. So in Lao Mouzi, he still has a bit of face.
So after some communication, when the sun was about to set, Zhang Ziyi finally rushed to Shanghai Satellite TV in a hurry.
As soon as she saw Hou Yong, she said with a smile on her face:
"Director Hou, I'm really embarrassed, I've filmed a few big night scenes in the past few days, and I almost forgot about it accidentally."
In the face of Zhang Ziyi's apology, Hou Yong couldn't say anything more, and even took advantage of the situation to laugh a few times and said:
"It's okay, the drama is bigger than the sky! Understand, understand! ”
After that, he took Zhang Ziyi and walked towards the backstage lounge.
After checking the script with the host, Hou Yongfang explained:
"Ziyi, I know you've been busy lately, but "Jasmine Blossom" is also your work."
Speaking of this, he looked a little helpless and said with a wry smile:
"Originally, our schedule was not very good, but now "The Tuner" is menacing again, if we don't publicize it again, I'm afraid it will ...... Alas! ”
Although Hou Yong didn't take "The Tuner" seriously in his heart, this did not prevent him from using it as an excuse, after all, no director didn't want to have more box office.
Sure enough, when she heard the name "Tuner", Zhang Ziyi's eyes couldn't help but become complicated.
Although she has been busy with the filming of "Ambush on All Sides" recently, she is not yet isolated.
Especially through the mouths of those old classmates at the beginning, she knows a lot about some of the inside information.
She never thought that the "good sister" who she thought was like that in her life would have a bright future!
Thinking of this, she couldn't help but have some mixed feelings in her heart.
However, she was not an ordinary person after all, so she quickly collected her thoughts, and then nodded with high morale:
"Director Hou, don't worry, I will find a way to ask Director Zhang for leave in this matter!"
In Zhang Ziyi's opinion, Zeng Li took advantage of her carelessness to have a chance to bow her head.
If you can press her back once, you can press her back a second time.
As for the "Tuner", she didn't pay attention to it.
In her opinion, "The Tuner" can have the momentum it has today, but it just relies on a bunch of flashy publicity.
If no one sniped, it might be able to cheat the box office with gimmicks. But once someone punctures this bubble, it will inevitably be exposed.
After all, whether in terms of directorial strength or cast, "Tuner" cannot be compared with "Jasmine Blossom" at all.
So just when Zhang Ziyi was busy promoting the release of "Jasmine Blossom", "The Tuner" was finally about to be released.