Originally, the boy who wanted to win the international chapter was the initiator of the project, the Century Hero was the producer, and Dong Ping, the president of Poly Huayi, who was scheduled to release the film, brought three other investors with different backgrounds to participate.

If it weren't for this, he wouldn't have spent 20 million on an art film like "Jasmine Blossom". Although this is just an investment promoted by the producer, judging from the cast, even if there is no 20 million, it is not much worse.

But who didn't expect that when the movie was released, the elders in Brother Gongzi's family would do something bad, so the other funders would naturally be unhappy.

After all, it's a time and a moment!

Some people naturally have some other ideas, and even Dong Ping is taking the initiative to muddy the waters.

So before we talked about how to divide the money, the movie naturally couldn't continue to be released.

Zhang Ziyi even knew more about this than Hou Yong, so she didn't bother to waste any more time, even if she left Shanghai.

Yang Guang didn't know much about these internal information, but Jiang Wu inquired about it from his brother.

Jiang Wen was also upset by this matter, so after hearing that Xu Jinglei was going to make another movie, he simply helped her organize a game.

I have to say that in the five years that he was banned from directing, Director Jiang Da's favorite thing was to shoot Xu Jinglei's play, and he cooperated twice in three years!

……

The next day, Makino Bar Office.

After a good night's sleep, everyone finally regained some strength. However, after Jiang Wu finished saying the news, several people suddenly came to their senses.

Huang Bo couldn't help but grin and laughed:

"Then aren't we going to go all over China this month?"

When Zhang Mu heard this, he immediately waved his hand modestly and said, "No, no!" ”

But despite saying this, the corners of Zhang Mu's mouth couldn't stop rising.

No way, although there are still a few movies released in April, it will not make "The Tuner" the only seedling in the cinema.

But those art films really don't show any appearance, no matter how you look at it, they are all on the street.

So before the release of "The Day After Tomorrow" on May 28, domestic theaters were basically the world of "Tuner".

That is, the production of the film is too small now, so Zhang Mu can take advantage of this.

If it is placed in the future life, let alone an unpopular schedule, even if it is a dead schedule, there will be a bunch of movies rushing to it, where will there be such a good opportunity.

Just when Zhang Muqiang held back the excitement in his heart and told himself that he must be steady and have the appearance of a boss, a phone call from Zhongying made him no longer Bengbu.

I saw an excited face and suddenly stood up and looked at Huang Bo and the others:

"The box office came out in the first week...... 22.5 million! ”

Speaking of this, I saw him smile with a wave of his arrogant hand:

"Today the bar barbecue is casual, and the drinks are enough! Cheer in advance, everyone! ”

What kind of stability and bearing, I don't know where I was thrown it all of a sudden.

The office on the second floor also immediately resounded with a fierce cheer.

"Ahh

"Boss, domineering!"

"Director Zhang, can you bring your family?"

“……”

Soon, many foodies who got Zhang Mu's promise began to order.

In the midst of a burst of chickens and dogs, looking at the cheering crowd downstairs, Yang Guang couldn't help but smile and touch Zhang Mu:

"Double Happiness is coming!"

When Zhang Mu heard this, he immediately smiled and said:

"That's right! Double happiness! ”

Thinking of the many experiences during the filming of this "Tuner", Yang Guang couldn't help but sigh: "We can be regarded as bitter and sweet!" ”

Zhang Mu couldn't help but nod approvingly when he heard this.

It's not that they're arrogant, it's that the situation in front of them is really good.

In the case of Hollywood blockbusters pulling crotch and "Jasmine Blossom" being withdrawn, "Tuner" will inevitably occupy the vast majority of the film schedule.

After all, in the eyes of theaters, pseudo-blockbusters are also blockbusters, which are better than those art films.

In this way, the only thing that can limit the take-off of "The Tuner" is itself.

So when everyone went downstairs to revel, Zhang Mu suddenly remembered the comments he had seen in the car before.

Although those netizens' interpretations of "The Tuner" were a little too far-fetched and even contradictory, Zhang Mu suddenly had a flash of inspiration and did think of a solution.

Yang Guang has been following Zhang Mu for a long time and knows his habits, so when he sees his thoughtful appearance, he knows what important things he is thinking.

So he hurriedly put down the wine glass in his hand and asked people to empty the vicinity, so as not to interfere with Zhang Mu's thinking.

After a while, Zhang Mu finally came back to his senses, and then saw that there was a little excitement in his eyes and Yang Guang said:

"Later, you can contact the network management army, and don't send more movie promos. Let them first look for interpretations of "The Tuner" on the Internet, collect them whether they are justified or not, and then repost them to them. ”

Speaking of this, looking at Yang Guang's puzzled eyes, Zhang Mu couldn't help but explain with a slight smile:

"I'm going to make those who have seen the movie wonder if they've seen a fake movie."

Hearing this, Yang Guang finally understood Zhang Mu's purpose.

So after thinking about it slightly, his eyes couldn't help but get brighter and brighter, looking at his appearance, Zhang Mu understood that Yang Guang understood the mystery.

In fact, this propaganda technique is very simple to say, and its essence is no different from the discussion he watched netizens discuss in the car before.

It's just that it was spontaneously discussed by netizens before, but now it is the producer who takes the initiative to over-interpret it. This is in the movie publicity, which belongs to post-screening publicity.

Once the audience discovers many different interpretations of "The Tuner", then people who have not seen the movie will most likely choose to watch it driven by curiosity.

As for those who have watched the movie, it is impossible to say that they will choose to watch "The Tuner" for the second time because of many different interpretations.

Once a wave of interpretation of "The Tuner" is set off, then Makino Film and Television will really make money this time.

It is said that the most successful play of this routine is actually Jiang Wen.

This kind of post-screening publicity was not very valued by the producers, but it was because of Jiang Wen's later "Let the Bullets Fly", under the promotion of post-screening publicity, almost became a national movement, which made practitioners in the circle see its power.

Although Yang Guang has not seen the operations of "Let the Bullets Fly" in the later generations, this thing is originally a one-size-fits-all approach. When Zhang Mu broke it, he immediately understood the essence.

So after thinking for a moment, he couldn't help but shake his head slightly and said:

"No, it's too narrow to promote it online, and it's best to add print media and TV together, so that the effect will be maximized."

Seeing that Yang Guang could learn and use it so quickly, Zhang Mu immediately nodded with satisfaction.

"Okay, it's up to you how you do it, I'll give you another budget for publicity!"

Hearing this, Yang Guang suddenly shook his head with some emotion and said:

"It costs more money to publicize than to make movies, and this time we have set a precedent in Makino!"

Hearing this, Zhang Mu didn't say anything more, but smiled meaningfully:

"Hehe, just get used to it!"