Chapter 162: Broadening the Boundaries of the Film and Television Industry [First Update]
Since the fire of "Super Girl", the wave of domestic TV variety shows has been completely set off.
Facing such a blue ocean and golden mountain, Zhang Mu will naturally be moved.
However, Zhang Mu didn't want to just do variety shows to make money.
After operating a successful commercial project such as "Wulin Gaiden", Zhang Mu felt that it might be more valuable for Makino Media to explore a complete film and television peripheral system.
Thinking of this, Zhang Mu suddenly had an idea for the next movie.
……
The next day, in the president's office.
"Detective Chinatown?"
When Yang Guang saw the document handed to him by Zhang Mu, he couldn't help but be overjoyed.
Although "Search" is not less profitable, after all, it is not commercially commercial, and it can't do more tricks.
After enjoying the experience of Zhang Mu taking the fly, Yang Guang naturally felt a little lost during this time.
But to his surprise, there was a script in the folder, titled "Manslaughter". Even after the two scripts, there is a variety show planning book.
This made Yang Guang a little confused.
Looking at Yang Guang with a puzzled face, Zhang Mu didn't say much, but quietly waited for the arrival of the others.
A moment later, the heads of many subsidiaries such as Makino Film and Television, Makino Records, Makino Brokerage, Phantom Sword Reading, and Tongfu Inn finally gathered in Zhang Mu's office.
Even Lu Yun, the CEO of Yinhua Special Effects, a joint venture between Muye and Hengdian, was called over by Zhang Mu.
Looking at the slightly crowded office, Yang Guang's eyes couldn't help but become more and more puzzled.
Because Zhang Mu's new films have always been exclusive to Makino Film and Television, even if they occasionally involve other businesses, they are all incidental.
Seeing that Zhang Mu suddenly called everyone together, although Yang Guang was puzzled in his heart, he couldn't help but feel a little resentful when he looked at Zhang Mu's eyes.
However, Zhang Mu did not notice Yang Guang's careful thinking, but looked at his executives with a solemn expression, and said:
"A year ago, the company invested less than 10 million in "Wulin Gaiden".
Later, just by selling one round of broadcast rights, it was already very profitable, not to mention the second and third rounds later.
In terms of commercial returns, "Wulin Gaiden" is undoubtedly a success.
However, I don't want to talk about how the TV series was filmed today, but I want to talk to you about things outside of this TV series! ”
Facing everyone's puzzled eyes, Secretary Zhang Muling sent a report to all the executives.
"In the project of "Wulin Gaiden", the company has adopted a full range of peripheral development this time, which is also groundbreaking in China.
But with high risk comes high reward, as you can see.
Just the development and operation of some cultural peripherals has brought nearly 200 million profits to the company.
Even these do not include the animated version of "Wulin Gaiden", the online game version, and the Tongfu Inn B&B hotel project that is still in production. ”
In other words, among comics, anime, games, toys and other peripherals, animation and online games are the most time-consuming, energy-intensive, and profitable.
If it weren't for Zhang Mu's subordinates who happened to have a Yinhua special effect, maybe this part of the profits would have to be distributed to other companies.
You must know that online games have always been a profiteering industry, otherwise Chen Tianqiao would not have become the richest man in the mainland directly by virtue of a game company.
A popular online game with a monthly turnover of tens of millions is not a fantasy, and a project like this is tantamount to a cash cow for any company.
Previously, although the executives of Makino Media knew that the company had made a lot of money on the project "Wulin Gaiden", they had not seen a specific report.
When I saw the specific revenue data today, I couldn't help but feel hot in my heart.
Although the money did not fall into their pockets, the development of the company was also good for them.
But after the joy, these executives also had a vague understanding.
After all, these people are also business elites.
As the saying goes, the drum doesn't need a heavy hammer, but now Zhang Mu just clicked lightly, and they immediately realized Zhang Mu's thoughts.
So Yang Guangdang asked thoughtfully:
"Boss, do you mean that you are going to do another project like "Wulin Gaiden"?"
"No!"
Hearing this, Zhang Mu shook his head decisively, and then explained:
"In the past, the company was created in a grass-roots way, and there were omissions in many places, so most of the surrounding development of "Wulin Gaiden" was only done according to my intentions, and it was not systematic.
However, I hope this is not the case in the future.
I hope that after our continuous exploration and research, you can come up with a complete set of peripheral development system for Makino's film and television projects in the future...... It's not up to me to push for some individual developments! ”
Seeing Zhang Mu say this, no matter what the executives in the office thought in their hearts, they couldn't help but show shame at the moment.
After all, it sounded like they were really useless.
However, the development of film and television peripherals is not something that no one has heard of in China before.
It's just that there is indeed a lack of domestic copyright management, so most of the people who have tried it have failed, otherwise the success of "Wulin Gaiden" would not have attracted so much attention.
Behind the desk, seeing that all the executives were embarrassed, Zhang Mu didn't blame them.
After all, the national conditions are like this, and they can only seek development through adaptation.
So I saw him knock lightly on the table, and after everyone came back to their senses, he pointed to the folder in front of Yang Guang and said calmly:
"I know it's not going to be easy, so my next film project can be used as an experiment.
Brainstorming, you can always find a way! ”
Hearing this, Yang Guang understood why there were so many scripts this time.
And after Zhang Mu said this, the eyes of other executives also instantly looked in the direction of Yang Guang.
Seeing this, Yang Guang had no choice but to reluctantly circulate the folder in front of him.
But this look is more and more resentful!
After several executives had seen it, Zhang Mu frowned slightly and said:
"I probably have a decision about what to do in the next movie.
It's just that my idea of how to develop the periphery this time is not very mature.
I called you over this time to discuss it together. ”
After that, Zhang Mu briefly said the plan he had drafted earlier.
……
In fact, Zhang Mu's idea is not complicated.
The movie "Detective Chinatown" is a standard commercial film in itself.
In addition, comedy, detective, suspense and other elements have been added to it, so Zhang Mu is not worried about the box office.
It's just that when Chen Sicheng was filming the first part, he didn't expect the box office to be such a big hit, let alone that the prospects of the later series of movies would be so good.
So the setting in the first part is not systematic, and the long-term arrangement has not been considered.
There is a lack of foundation, so when it comes to the later parts, it is inevitable that there will be some logical inconsistencies.