If you say who did the most in domestic film promotion before, it is estimated that many people will vote for Zhang Weiping.

But when Zhang Mu and Makino Media were born.

In the face of Zhang Mu's endless and brain-opening movie publicity, many people in the circle believe that even Zhang Weiping has to bow down.

Just like the promotion of "33 Days of Broken Love" this time.

Makino Media first hyped a network called "Diary of a Broken Love" in major forums on the Internet more than half a year in advance.

Then after this "Diary of a Broken Love" became popular, Makino's film publicity and distribution department teamed up with iBizarre Video to make trouble.

In the end, under the careful planning of Makino's publicity and distribution department, it set off a wave of online public opinion on Valentine's Day to watch lovelorn movies and learn lessons.

So when "33 Days of Broken Love" was released, it won 60 million at the box office in just the first week and 4 days, becoming the biggest "dark horse" in the domestic film box office market in 2007.

For a while, I don't know how many people's jaws dropped.

As a result, many filmmakers soon went to the cinema to watch the movie either in disguise or in the open, one, second, or even three times.

It's just that even if they think about it, they don't understand how such a small movie can win so much box office?

……

In a movie theater on the outskirts of Beijing.

When the lights on the big screen finally dimmed slowly, in the empty audience, I saw that both Feng Xiaogang and the Wang brothers were silent.

After being silent for a long time, Feng Xiaogang said with a complicated look in his eyes:

"This ...... Why can't I understand the current film market? ”

After that, I saw him pointing to the big screen and saying to the Wang brothers speechlessly:

"It's neither a comedy nor a blockbuster, so why are so many people watching it?"

It's a pity that in the face of Feng Xiaogang's question, the Wang brothers are also puzzled at the moment.

In fact, at the beginning, they didn't take this "33 Days of Broken Love" to heart at all.

First, it is because the director of the movie, Yu Feihong, is completely a novice director.

Second, as Feng Xiaogang said, this is neither a comedy, nor a martial arts or historical blockbuster.

So the Wang brothers thought that this movie might just be made by Zhang Mu in order to soak Yu Feihong.

It's just that after the movie was released, the momentum of "33 Days of Broken Love" was too strong.

It was so fierce that several people couldn't sit still, so they specially found a remote movie theater to charter it to watch.

After a few people returned to the company, Feng Xiaogang and the Wang brothers couldn't care less about the defeat in "Night Banquet".

When he gathered a vote of people, he secretly studied the secret of "33 Days of Broken Love" to be a big hit.

After all, they also want such a movie with a small cost and a big return!

It's just that before Huayi researched a reason, three weeks after its release, "33 Days of Broken Love" successfully broke 100 million!

After hearing the news, in the smoky conference room, Wang Zhonglei scolded angrily on the spot:

"Made, what the hell is not talking about science?"

Well, in fact, it's not just Xiao Wang who always feels unscientific.

When I learned the news that "33 Days of Broken Love" broke 100 million, many filmmakers in the circle also felt very magical.

After all, the current 100 million yuan movie box office club is not so easy to enter.

Counting the domestic movies that have a box office of over 100 million today:

Such as "Hero", "Kung Fu", "No Thieves in the World", "Night Banquet", "Huo Yuanjia", "Super Body", "Wuji", "Ambush on All Sides", "The City is Full of Golden Armor" and so on.

These movies either have big directors, big lineups, or big investments.

And compared to them, "33 Days of Broken Love" is simply like a three-no product.

Although Yu Feihong had a good reputation before, it was just her fame as an actor, and it could not be grafted into the director's side.

As for Da Mi Mi, who is the main resistance to the box office, although he is quite famous in China, he is one of the leading actresses of the post-85 generation.

But before that, she was just a TV series star.

In terms of movies, not to mention comparing with Sidan Shuangbing, even compared with the little fairies who are also post-85s, Da Mi Mi is dwarfed.

As for the investment in "33 Days of Broken Love", it is not to mention.

Filmmakers in the industry can see at a glance that even if it reaches the sky, it will not exceed 10 million.

is just such a lineup, but in the end it won the box office of 110 million!

Not to mention the peers in the circle, even the own people of Makino Media are a little scared!

After all, no matter how optimistic they are about "33 Days of Broken Love", at most they think that it can be similar to Ning Hao's "People in Embarrassment".

But no matter what you say, the more box office, the better.

So after the celebration banquet of "People in Embarrassment" in February, Makino held a celebration banquet again to celebrate the crew of "33 Days of Broken Love".

……

When Zhang Mu, Yu Feihong, Da Mi Mi and others, in the envious and jealous eyes of the guests, smashed 112.3 million ice sculptures, the atmosphere of this banquet suddenly reached a climax.

As the absolute starring role of the movie, Da Mi Mi is completely proud today.

It can be said that most of the movie dividends of "33 Days of Broken Love" have been eaten by her and director Yu Feihong.

The changes brought about by this are naturally the difference between heaven and earth.

Although she was quite famous before, she was a TV drama actor after all.

So I rarely get movie invitations on weekdays, and even if they are, most of them are some unreliable books.

But even if it's this kind of book, she rarely gets an invitation from the heroine.

But now it's different.

When "33 Days of Broken Love" exploded at the box office, the film resources that she couldn't access before came almost overnight.

It can be said that Da Mi Mi only used one movie to make a perfect transition from a TV series actor to a movie café!

Such a change made Da Mi Mi feel more and more that his original choice was too correct.

It is said that since she jumped to Makino, although Rong Xingda's wave of black water slander has been overturned by Makino.

But in the Beiying campus, there are actually many people who still have opinions about her, thinking that she is cold-blooded and should not betray her old club.

It's just that when the box office of 110 million was impressively placed in front of them, almost everyone shut up.

After all, they all study film and television, and everyone knows in their hearts what this kind of box office represents.

Anyway, if they asked themselves if there was such an opportunity in front of them, they would definitely make the same choice without hesitation.

For a while, Da Mi Mi's reputation in the school suddenly reversed.

A bunch of people began to scramble to praise her on the campus forum for being decisive and discerning!

In this way, it can be said that the celebration banquet has not yet begun, and Da Mi Mi is already drunk.

……