Chapter 180: How Hungry Are Fans [Monthly Pass~ Monthly Pass]
Although I don't know what the signing price of Yan Fuguang is, it must be an astronomical amount, spending such a big price and filling in so many publicity resources, almost the entire fashion industry is curious about whether Bulgarly's move is a success or failure.
However, the news that everyone is looking forward to does not have to wait for Bulgari to release its financial report at the end of the year, almost on the first day of the brand's official announcement, they have seen what it means to be a well-deserved world-class cross-border top.
Bulgari is indeed a well-deserved luxury brand, but not all items are expensive, such as lipstick, such as small-volume perfumes, in fact, many students and salarymen can afford it.
In particular, the bottle that Yan Fuguang used and took in the advertising film was sold out on the whole network in less than five minutes, and all online platforms, including the flagship stores of major shopping websites, authorized partners, and Bulgari's official website, were sold out.
For slightly more expensive items, such as jewelry with a unit price of less than 30,000 yuan that appeared in the commercials, the inventory on the official website has also decreased at a rate visible to the naked eye.
This is especially true in offline stores, but the styles worn by Yan Fuguang have been asked dozens or hundreds of times in one day.
Especially in first-tier cities, take the six stores in Shanghai as an example, the customer flow has not stopped from morning to night.
Except for the annual anniversary celebration of the mall and the eve of the official price increase day, Bulgari rarely needs to queue up to limit the capacity, but today, such a scene is playing out in almost every store.
Maybe some people used to think that most of Yan Fuguang's fans were students and had limited spending power, but after today, no one will have such an idea again.
Although Bulgari's bag is not as high as the six-figure figure of Hermès, the rare leather style is about 50,000.
In the commercial, Yan Fuguang is lying on the beach with a lizard skin shoulder bag, which is priced at 59,600 on the official website, and within two days of the advertisement, all domestic stocks were sold out.
And not only in China, but also in Paris and New York, where Yan Fuguang has publicly appeared, the stores in the two places have also ushered in a wave of peak customer flow, and the customers are not only Chinese, but many locals also name and want to buy the same style of Yan Fuguang.
Bulgari has released five advertising clips this time, and the one with the highest YouTube playback has exceeded 10 million a day after it was launched.
You know, this is neither a new song release by a top singer, nor a teaser of a Hollywood blockbuster, this is just a short advertising video for a luxury brand.
I can't tell which point hit the audience's heart, judging from Yan Fuguang's limited number of fans on the Internet, these short films are undoubtedly out of the circle, and even many people who don't know Yan Fuguang found her account because of her otherworldly beauty in the short film.
There is no New Year's Day, no discounts, no news of price increases, just such an ordinary weekend, and the people queuing up to buy Bulgari are as endless as queuing up to buy milk tea.
Netizens were still immersed in Yan Fuguang's invincible beauty and didn't wake up, so they were blinded by waves of people who cried and complained that they couldn't spend their money.
[Didn't you say that the economy was down, why did so many people grab even 50,000 necklaces from me?!] γ
[Don't say it, my girlfriend wants Yan Fuguang's bag, I ran all over every store in Yangcheng and said that it was out of stock, and the clerk told me that it would take at least three months to place an order, and then guess what, I was ranked on the order list to the 18th, which is just a store in a certain city!! γ
[What are you, my sister is outrageous, she has a complete set according to Yan Fuguang's advertising film, from head to toe, she went into the store for 5 minutes and spent 300,000 yuan to come out! γ
[I'm not as arrogant as you, so I went to buy a necklace of more than 10,000 yuan, and then I was curious to ask the cabinet sister Yan Fuguang how much the Queen Josephine series in the advertisement cost, she said 31 million euros, I subconsciously said that no one will really buy it, but she smiled mysteriously, do you understand, God! ] Secret! One! Laugh! γ
[Is this the world of the rich???!!! γ
[This is the first time in my life that I feel that luxury goods don't need money... γ
[I can only say that this wave of purchasing has made a lot of money, 320 lipsticks, now the purchasing price is 480, and it will take a month to be in stock! ] γ
[Understand, you can't imagine how hungry the fans who have liked Yan Fuguang for two years but can't spend a penny. γ
[I really can't spend it, I filled a shimmer membership with a full dozen, and I didn't grab the coffee before, but now Bogari finally grabbed it for me, and I was moved to cry okay!] γ
[Bulgari has made a lot of money this time, the exposure has increased, and the turnover has also increased! ] γ
The outside world talked about Yan Fuguang having no time to pay attention, and after receiving a call from William, she boarded the plane to the United States again.
Previously, Zhang Yuanyuan did not have an objective understanding of the cumbersomeness of Hollywood's super A-level productions, but this time "The Edge of the World" can be regarded as a lesson for her.
She was very excited when she knew that William called Yan Fuguang, and thought that the heroine had arrived, but Yan Fuguang told her that this was just the second audition.
Although Zhang Yuanyuan did not accompany him to the first audition, Yan Fuguang described it to her after he came back.
At that time, she listened to the whole person is not good, this is an audition? Isn't this pure torture?!
I don't know what the situation will be like this time, but if I do it again......
Zhang Yuanyuan shuddered, how do you feel that being a star is also quite sad.
After the two landed in Los Angeles, Yan Fuguang first went to William's studio, and the previous song had basically taken shape.
In the recording room, Yan Fuguang listened to it completely with headphones, although it was slightly different from the war song she was familiar with, but the familiar rhythm still instantly brought her back to the distant sea of stars, and the thrilling war seemed to be within reach.
"This soundtrack is just perfect, no matter how many times you listen to it, there is only one word to describe it!"
William was clearly very satisfied.
Good music is sure to add a lot of color to the movie, and William has decided to make this song the theme song of the movie, and he will use it directly in the trailer.
"It's good if you're satisfied."
It is both a coincidence and a fate that can make the war song in her memory come out, whether she participates or not, she is looking forward to this "Edge of the World" herself.
William brought Yan a cup of coffee and took her to the outdoor lounge sofa to sit down.
Noticing that Yan Fuguang's arm lines were much sharper than the last time they met, William nodded with satisfaction: "Very good, you haven't forgotten my advice." β
Yan Fuguang smiled and said nothing.
It might be a bit metaphysical to say that she has a sixth sense, but the last time they had to find out where her limits were, she could feel it, and maybe her first movie would be this.
Later, William deliberately asked her to insist on exercising just to make the argument more substantial.
(End of chapter)