For more than ten days, Jian Heng has been thinking about this issue whenever he has time, mainly how to package himself here as a noble place, and also have certain characteristics, which can attract people from a deeper level, and shift the main products from fitness to a deeper level of sales culture.

Jian Heng has heard a sentence before, saying that selling products is only a low-level enterprise, a higher-level enterprise sells a lifestyle, and a higher-level enterprise sells culture!

These days, Jian Heng's mind is on the word culture, when it comes to culture, Jian Heng must be pushing Chinese culture, firstly, Chinese culture has a long history, and secondly, he is not too familiar with Western culture. Even if you are familiar with Western culture, it is not a new thing for these Westerners, and it will not let anyone hunt for curiosity at all.

Besides, even if you are familiar with Western culture, how can you play Western culture better as a Chinese than Westerners.

This is like engaging in painting, and Chinese can't get foreigners to engage in oil painting, because what? Because that's something in people's bones, and they've been immersed in people's lives since childhood.

In the same way, if foreigners want to engage in landscape painting, then they will also not be able to catch up with the Chinese, because landscape painting is also a Chinese cultural thing.

As soon as he thought of selling culture and thinking that he could contribute to Chinese culture, Jian Heng's heart swelled with a little excitement, because the erosion of Western culture on Chinese culture was really too deep.

At present, the biggest accomplice is the drama, not to mention anything else, just to say that those celebrity reality shows and parent-child shows on the Chinese TV screen, one by one, they go up with a shy face that is not called Ella, it is what William, the whole Chinese program is full of foreign names, as if they have a foreign name, and their children's skin is three points whiter.

You said that you want to be on European and American programs, you call a foreign name in the past, just like many people in China like to give a Chinese name, but the Chinese variety show you are on is also Chinese's money, and the audience watching is also Chinese.

is really capable, you don't want to make money in China, go directly to Hollywood, learn from Jackie Chan, go to the European and American markets to play, all of them don't have that ability, and they are stunned to fill up garlic in China.

Ignoring these traitors, since Jian Heng has decided to sell culture, the next step is to consider how to sell the starting price.

Although there are no mature ideas in the brain, but the general idea of Jian Heng still has, the first step must be to rectify the architecture of the ranch, not only the ancient Chinese style, but at least the modern simple Chinese artistic conception, or sell the oriental culture with a school of Western things? Isn't that too, you can tell at a glance that it is selling dog meat with a sheep's head.

After thinking about it, Jian Heng realized that there was only one thing missing between himself and his ideals, and that was money!

It takes money to renovate a house, it also needs money to play with cultural imports, and it takes even more money to train traitors in the United States!

Thinking of this, Jian Heng subconsciously reached out and touched the tattoo on his chest, and said in his heart: Fortunately, Lao Tzu has a plug-in!

Jian Heng sat in his study, holding his cheek in one hand and biting the pen in his mouth, writing hard from time to time, frowning and thinking from time to time, as if he was preparing for exams when he was in school before.

Just when Jian Hengzheng was meditating, Sun Siwei arrived at the door of the house, knocked lightly, and heard the voice of wheat inside, so he pushed open the door and walked into the house.

"Hello barley, wheat. What about Jian Heng? ”

Seeing Barley and Wheat playing with Pooh, Denver and instant noodles in the living room, Sun Siwei opened his mouth to ask.

"In the study!" Mai Nu gestured in the direction of the aisle.

"Yo, I didn't expect it, he still loves to read now," Sun Siwei said jokingly.

Damai explained with a smile: "It's been ten days, and as soon as I have time, I go to the study to stay, saying that I want to consider the change in the ranch management style in the future, do you have anything to do with him?" ”

"I've been here for a long time, I think I'll go back in a few days, just to go home to celebrate the New Year with my family, and to work in Shanghai after the New Year" Sun Siwei smiled and walked to the sofa in the living room and sat down.

These days, Sun Siwei really thinks of himself as a cowboy, getting up with Toby, Zhang Jialiang and Huang Xiaodong every morning, working together, and learning to do manual work with Toby in his spare time.

At this time, Sun Siwei's skin was a little dry, his face was also a little skinny, his palms were not as smooth and soft as before, he was already slightly calloused, and his spirit had also changed, he was more calm than before, whether he was standing or sitting, he looked a little cowboy.

Of course, the biggest change is riding, these days under Toby's tutelage, Sun Siwei has been completely western riding, although it can't reach the realm of being able to sit on horseback for a whole day, but riding for an hour or two is no problem, and what he lacks in riding is just non-stop practice.

"There is still a period of time before the Chinese New Year, why don't you stay for a few more days, and it just happens to save us money to hire a cowboy" Mai saw Sun Siwei sit down, and joked with a smile.

Sun Siwei said with a smile: "I'm happy to stay longer, but I'm really a little relieved to stay at home, when will Jian Heng come out?" ”。

"I don't know, you can go in on your own," said Big Mac.

Hearing Damai's words, Sun Siwei took off his hat and rolled it in his hand: "Then I'll go find him."

"You go in and tell him, it's time to cook dinner soon, don't forget to eat fish tonight" Wheat saw Sun Siwei walking to the entrance of the corridor, so he remembered about cooking, and immediately said a word to Sun Siwei.

Sun Siwei turned around and made an OK gesture: "Bring it accurately!" ”

After speaking, he walked to the door of the study and knocked lightly.

"Come in!"

As soon as Sun Siwei pushed the door in, he found that Jian Henghou was sitting on a chair like a thinker, so he couldn't help but snort, walked to the table, pulled out a chair and sat down, and threw the baseball cap in his hand on the table.

"Aren't you kid so old and still preparing to take the top prize?" Sun Siwei made a joke about Jian Heng.

Jian Heng looked up when he heard the sound and found that it was Sun Siwei, and couldn't help but exclaim: "You didn't leave?" ”

"I'm going, this hurts people, you make it clear that you want to drive people out, right?" Sun Siwei said with a smile.

"No, no, I feel like I haven't seen you for many days, so I thought you had returned to China," Jian Heng hurriedly said.

Sun Siwei said: "This time I came to say goodbye to you, my tourist visa will expire in a few days, and I have to go back to China!" ”

"Apply for an extension," Jian Heng said.

Sun Siwei said: "No need, I'm going to take advantage of this time to go home, I didn't make any money before, I'm embarrassed to go back for the New Year, two days ago, Mr. He gave me a placement fee, I thought about going back and accompanying my father and mother to have a good Spring Festival."

"Settling-in expenses?" Jian Heng asked in surprise, Jian Heng really didn't know that He Ye actually thought of this.

Sun Siwei nodded and said: "Well, I gave tens of thousands of yuan in resettlement fees, I got in touch with a college classmate in Shanghai, and there is still some left in addition to renting a house, and I am going to buy some things and go back for a good holiday." Alas, I didn't make any money before, I didn't have the face to go home, and today I'm ready to stay at home for a while."

Hearing Sun Siwei say this, Jian Heng couldn't help but feel a little upset in his heart, feeling that he hadn't taken this into account, so he reached out and opened the drawer, and took out a stack of green tickets from it: "You use this first, I didn't expect this one."

"No, no!" Sun Siwei immediately prevaricated and said, "Do you want me to turn my face like this?" ”

"Counted as a loan to you"

"It's not okay to borrow it, you take it back, it's really almost the same on my side" Sun Siwei insisted on pushing the money back to Jian Heng.

Jian Heng thought for a while and said: "Then you leave the address of your home and wait for me to send something to my uncle and aunt when I return to China, then you don't shirk, the local products here."

After pushing two sentences, Sun Siwei had to list the address of his home, although they all live in the same county, but now that the counties have been demolished, where can I still know where Sun Siwei's family lives.

Leaving the address, Sun Siwei asked, "I heard that your ranch is going to change its business ideas?" ”

"Well, we have to go in the direction of gentrification and human culture," Jian Heng said.

"Poof!" Sun Siwei smiled: "Don't talk nonsense, aren't you doing a good job now, I saw that the big director made an appointment for the next time when he left."

"You have to have connotation, connotation, forget it, I can't understand it with you, a turtle, the whole thing is illiterate" Jian Heng said with a smile.

"Let me, an illiterate person, what are you going to do?" Sun Siwei said with a smile.

Jian Heng took a look at his thoughts: "I'm going to let these foreign devils experience what kind of local Taoist culture in China, and when they come to me in the future, everyone will meditate together, wear Taoist robes, and cultivate their self-cultivation, what do you think?" ”。

"I think you're going to be a god stick," Sun Siwei said.