Chanel is such a big battle, and there are few people with red eyes.

The Xiang family has not had a spokesperson before, or now there are six brand ambassadors in the world, plus Yan Fuguang is seven.

There are singers, actors, and idols here, but none of them are as ...... as this time when the official announcement was made. So festive.

That's right, it's festive.

It's like high school and getting married, and you have to scatter some candy when you see everyone, for fear that you won't know that something good is happening in your family.

Otherwise, how to say that the top luxury endorsement is good, this kind of publicity can only be done by top brands, and on weekdays, everyone spends money to buy hot searches, which is a small fight, even if it is bought for a lifetime, it is impossible to have such a global influence.

There are envy and redness, but there is no way to do it.

The fashion circle is famous for its red-topped white, as long as it can bring enough income, the brand will hold you high, but if it is a little bit and a half, three, six, nine, etc., will give you a clear share, and you won't take a second look at it.

No, not long after the official announcement, Chanel had a big event, and this season's Cruise collection launch will be held in Monte Carlo, Morocco.

Such an event spokesperson must go, needless to say the first six, this year's focus must be Yan Fuguang.

The people outside stretched their necks and waited to see what treatment Chanel would give Yan Fuguang.

If this seventh spokesperson is no different from the first six, everyone has to say a few words in private, and it seems that such a big battle is actually not very good!

The Chanel show was not a serious two-season fashion week, nor was it scheduled in Paris, so it didn't have the hustle and bustle of Fashion Week, but after all, it was Chanel, and as long as it had this name, the pomp and circumstance couldn't be simple.

Yan Fuguang didn't say how to go, anyway, from the moment he got off the plane, he was treated with the highest standard all the way.

The hotel's bed linens, pillowcases, toiletries, etc. have also been replaced by Chanel's own belongings, and the wardrobe is full of seasonal ......

For this kind of preferential treatment, Chanel did not hide it, specially found a photographer, from the pick-up to Yan Fuguang check-in, made a vlog as fast as possible, and posted it on the Internet overnight.

It is said that Chanel is not too favoritistic, and the same is true of several other spokespersons, but anyone with a discerning eye can see the difference.

For example, Yan Fuguang's vlog was the first to be posted, even though her flight was the last to arrive.

When the show entered, Chanel's global public relations director waited at the door, Yan Fuguang got out of the car and hugged her shoulders and walked forward affectionately, even if she was crowded when she entered the door, her arms were never lowered.

Not to mention when watching the show, the public relations director on the left, the global president on the right, Yan Fuguang sat in the middle of the middle, and it is not an exaggeration to say that the stars are holding the moon.

There are many more, but the two-day event will show that Chanel attaches great importance to Yan Fuguang.

And the extraordinary payoff was immediate.

Yan Fuguang attends the event and wears Chanel, which is naturally Chanel, what season, super season, show style is not surprising, the key is that Yan Fuguang is carrying a 90s Chanel antique bag.

This bag was picked by Yan Fuguang herself, mainly because she didn't like the new models this season, so she pointed to one casually in the album, and Chanel was also on her side.

The plain black, not a very out-of-the-ordinary style, is not a popular style at first glance, but it magically matches Yan Fuguang's style that day.

Obviously, her skirt on the official website was matched with this show bag, but as soon as Yan Fuguang appeared that day, everyone felt that it was appropriate, as if this body should have been matched like this.

The clothes, pants and shoes that Yan Fuguang wore that day were all sold out on the official website without accident, but what people didn't expect was that the search volume of the antique bag she was carrying suddenly soared on the Internet.

The next direction is even more jaw-dropping.

In just one week, this antique bag has been almost impossible to find in second-hand bag stores around the world, and several well-known second-hand luxury online trading platforms are also selling out.

This bag was not a popular model with gratifying sales back then, nor was it a classic model that was available every year, so the stock of second-hand bags in the market was not particularly large.

But the more so, the more expensive it is.

In just a few days, the bidding on the auction online is already incomprehensible, but there are many people who buy bags, but there are few sellers.

Yan Fuguang has always had this kind of magic, as long as anything passes through her hands, it is always extraordinarily fragrant.

Over the years, she has been out of the circle again and again, the brand values her, the designer likes her, and Yan Fuguang is highly sought after in the fashion circle, so whenever she has any eye-catching items, Internet celebrities from all walks of life will follow up.

With several top influencers joining the fray, it's no surprise that this antique bag is getting hotter and hotter.

Such an episode was not only unexpected by ordinary people, but also by Chanel, but since Yan Fuguang was signed with a large amount of money, Chanel, who has never been out of line, also decided to make a bold bet.

Just two weeks after the end of the show, Chanel's official website suddenly announced that they had decided to recreate this antique bag from the 90s and release it in limited quantities on October 1 this year.

As soon as this news came out, the industry was lamenting Chanel's decisiveness, and of course, what was more covetous was Yan Fuguang's ability to turn stones into gold.

Who would have thought that she could rejuvenate an inconspicuous old model with just one back on her body?

Chanel's decision can be said to be a risk, no matter whether it is limited or not, as long as the re-opening of the mold is not a small project, if this gust of wind does not last for the second half of the year, this is a better than iron loss.

Many people are waiting to see how Chanel's temporary action will work this time, and wait, wait, wait, and finally in October, the first batch of goods on the official website was sold out within an hour on the day of the release.

You must know that Chanel's pricing has always been ruthless, no matter how much this bag sold back then, the current pricing is close to those classics, which is not low.

In this way, it can be sold out within an hour, Chanel must be satisfied, and other brands are even more jealous.

With no signs of abating in the retro trend, other brands have identified several similar vintage models and are ready to re-enter production in a rush to release them in the new season.

Of course, this is all an afterthought, but after this small "accident", the effect of Yan Fuguang's signing with Chanel has initially appeared.

Last year, Chanel's annual sales ranked second only to LV, and although it was just over half of the year, the industry already had a vague premonition that this year, and next year at the latest, Chanel might top the luxury sales list.

(End of chapter)