MCN is a kind of Internet celebrity economy that has emerged in China in recent years, and it is born for Internet celebrities.

In other words, it is to give those anchors and UP owners to operate economic companies, help them hype, promote, and accept business cooperation, and then extract intermediary fees from them.

But what does this agency's service target be internet celebrities, what does it have to do with their restaurants?

"Internet celebrity...... Restaurants? Li Han held his chin and groaned.

Indeed, the operating model of many current "influencer restaurants" is actually similar to that of influencers.

The quality of these restaurants themselves is average, and they usually only rely on a gimmick to attract people, and more rely on "operation" to stir up the popularity, and then attract everyone to patronize, and when the popularity is high enough, they will open branches and attract franchises.

But in essence, the quality of most Internet celebrity restaurants is not very good, and the customers are basically one-time, and everyone will not be fooled again after eating once. Therefore, the store can only rely on throwing money to maintain the popularity, and their ultimate goal is actually to cut the leeks of the franchisee.

After the franchisee pays the money to join, the business of the branch has nothing to do with the head office.

At first glance, this model of influencer restaurants sounds very suitable for their family, but it is actually a way to make money by overdrawing the future and exploiting legal loopholes.

Li Han is not ready to spoil the future of his store, he wants to take a long-term development.

Although he and Liu Chang's burger restaurant has just started and has many deficiencies, it still only relies on freshness to maintain its popularity, but with the plan he formulated step by step, the quality of the burgers and snacks in the store will definitely improve step by step, which can attract new customers and retain old customers, and there is no need to rely on the operation of MCN.

What's more, he now has enough funds to open his own branch and does not need an intermediary to get a piece of the pie, but the most important thing is that the operation policy of the branch is an important source of experience for him.

After all, it takes a thousand XP to reach LV4.

"Reject them." Li Han replied on his mobile phone, "Open a branch, won't we open it ourselves?" Let them get a piece of the pie from us? I have the funds, you have the ability, let's do it ourselves! ”

"I ......" Liu Chang also deliberately broke off a sentence: "I also think so!" I'm going to ask my wife to quit her job and come over to help me open a branch and let her manage it. After all, it is my own family, and it is more comfortable to manage, and she is serious about her work, and I am also relieved. ”

After chatting with Liu Chang, Li Han helped Li Jia move the newly ordered raw materials to the cold storage, and then began to think about opening a branch.

Although the MCN agency thinks that they can open a branch, but it is not really possible to open Li Han and plans to weigh it again, after all, the MCN agency does not care about the problem of customer flow at all, and the popularity can be speculated.

On the one hand, Li Han had to make sure that the popularity of the store would not dissipate too quickly, so as not to have no customers after the branch opened; On the other hand, I also want to wait for the operation plan of the main store to be more perfect, so that the branch will have a more solid foundation after opening.

So Li Han planned to go to the store first to "inspect" to see if the business was so good.

"Little vine." Li Han leaned over to Wang Man's side.

"Say." Wang Man looked up at him and stuffed a strawberry into his mouth, "Make the cake and the rest." ”

"Mom, it's really ......sour," Li Han frowned, "Ming'er will accompany me to a hamburger restaurant at noon." ”

"Okay." Wang Man readily agreed, making all the justifications that Li Han thought about in vain.

This favorability is also visible to the naked eye. Li Han rubbed his cheeks and thought secretly: Now the two of them should officially enter the "ambiguous period".

At noon the next day, Li Han and Wang Man came to the glass handmade hamburger together, although it was only half past eleven, but the position in the store was almost seventy percent.

"Wow, business is so good!" Wang Man muttered to himself in some surprise.

"Are you alright? No one is full. Li Han led Wang Man to sit down in the middle of the store.

"I'll order something." Wang Man happily grabbed the tablet and began to order, while Li Han took the opportunity to observe the guests around him.

Seven out of ten tables were college students, and everyone was excitedly discussing: "The ingredients are highly recommended to add potato chips, it's super delicious!" "What the hell, burger with potato chips?" "Come on, you try it, if it's not delicious, you will kill me!" "Hey, will you eat it, of course the pork chops should be paired with honey barbecued pork sauce, super delicious!" "You care about me, I like to add French mayonnaise!"

Li Han breathed a sigh of relief after hearing the comments of the guests: it is clear that the new menu has allowed the restaurant to break away from the model of only relying on "freshness" to attract customers, and greatly improved the quality, giving their burger restaurant its own characteristics.

"Is that okay?" Wang Man handed the tablet in his hand to Li Han at this time and looked at it.

"No problem." Li Han replied casually, his focus is not on eating hamburgers, but on the traffic in the store.

Although today is a weekday, if you want to open a branch, the traffic of the main store must overflow, so as to ensure that there is business after the branch opens.

Li Han looked at the time, and the difference between twelve o'clock was ten: it was still a little short of the peak of the meal.

"Wait and see." Li Han thought to himself.

And when he and Wang Man's burgers were served, it seemed to be a blink of an eye, and the store was full at once, and many customers outside were arriving one after another.

"Ouch, it's full again! I told you to come early! At this time, a couple passed by Li Han and Wang Man, and the girl complained to the boy.

The boy said innocently, "But how do you walk in the middle of class, the teacher is watching." ”

"What's wrong with it? Just go and you're done! I didn't catch up this time! The girl said angrily, "I've been here three times and haven't caught up!" You see, everyone knows to come early! ”

"Don't worry, let's see if we can share a table with others......" The boy hurriedly comforted.

Li Han glanced at the outside of the store again, and the customers had already lined up, but there was no place in the store, so these people could only choose to pack and deliver.

Even so, the number of customers is too much, and the customers who are relatively late in the queue have to wait for a long time even for takeout, so they have to return home.

Seeing this, Li Han knew that it was really time to think about the branch, and it had to be as soon as possible.

If you can't grab a place for a day or two, even if you can't grab a place for a long time, the guests will be dissatisfied: every time you come, you can't wait for a place, can't you eat it?

In order to avoid this kind of rebellion, they must open the branch as soon as possible.

The most important thing is to inform customers of the news of the opening of the branch in the next few days, so as to give everyone a peace of mind.

At least judging from the current customer flow, it is completely fine to open a small store of the same size as KFC.

He paid Liu Chang to contribute, and he should be able to get the branch within two months.

Just during the period, the new special snacks will be done, and the main store will be able to have a complete operation policy in two months, and at the same time, it will also accumulate enough heat, and at this time, the branch will open to do a wave of promotion......

"Perfect." The corners of Li Han's mouth rose slightly, and this feeling of smooth sailing made him feel very good: when he goes back today, he will ask the big data APP to recommend him a few new store addresses.