Chapter 150: Brand Building
The next day, after a day and a night of operation by snowplows, some of the city's main roads were cleared.
Since there are more than a dozen drivers in shifts, each driver can drive for four hours without much stress.
Most of the materials stockpiled by the company in advance have been distributed, which has temporarily alleviated the needs of the citizens, and the remaining materials are specially distributed to those families in special difficulty according to the list provided by the neighborhood committee.
With the help of the government, more than 400 volunteers and more than a dozen trucks were recruited, and Li Han's plan could be officially implemented.
Trucks are already on the road and starting to collect the goods from the farmers, while the remaining volunteers are sorting goods, processing orders, and delivering them to the door in the vegetable market.
All of a sudden, the residents of the entire Beichang City were talking about "vegetable beauty", and everyone recommended and introduced each other in the group: Have you finished eating the food at home? Go to the vegetable market! It's still open! The price is cheap, and customers who are in difficulty can also have it delivered to their door!
Of course, for Li Han, because of the additional expenses in freight and labor costs, these vegetable businesses not only can't make money, but even lose a little bit for each order.
However, this money is actually spent on "marketing", which is equivalent to advertising expenses, and after this blizzard passes, people in the whole city will know the brand "Vegetable Beauty".
When the time comes, as long as you buy a large number of storefronts and open the branches one by one, you can wait to count the money.
The vegetable market is just needed, and their unique business policy for the off-duty crowd avoids the competition between peers, and they will be able to win the vegetable market in Beichang City in the future.
But Li Han also had to go out frequently on this snowy day to confirm the situation at the scene. Today he is going to the shopping malls and supermarkets that work with them to see if it is running smoothly.
"I don't care, I'm going to go with you today......" Wang Man said as he changed his shoes, looking unconvinced.
"What should I do if I have a cold?" Li Han frowned.
"You take care of me when I catch a cold...... Wang Man bit his lip and smiled mischievously.
"I'll take you out." Li Han hugged his arms, "Stay in the car and don't get down." ”
"But, but ......" Wang Man snorted unwillingly, Li Han reached out and pressed her little mouth: "There is no need to discuss, if you don't agree, you will wait at home." ”
"Okay......" Wang Man muttered unconvinced, following him.
Thanks to the continuous work of the snow plows, many sections of the road have now been cleared.
Li Han drove along the cleared road, and along the way, he could see many people who came out to buy vegetables on the road.
Although the heavy snow made it difficult for everyone to move forward, it was still difficult to hide the joy of buying food. As the saying goes, people take food as their sky, and when they have food at home, they don't panic.
"I'm a great man." Wang Man looked at the people buying vegetables on the side of the road and said to himself, "Can I help the whole city fight this kind of natural disaster...... It's so handsome. ”
Soon they came to the first "cooperation point", which is a Zhongbai supermarket.
Because of the disruption of logistics, the supermarket's own goods have been robbed by the surrounding residents, so the space was lent to them to sell vegetables. There are the sixth phase of Jingran Community and the third phase of Blue Lake Jiayuan in the vicinity, with a total of nine residential areas.
At this time, hundreds of people have gathered in front of the store.
This is only the first few batches of people who bought vegetables confirmed through the WeChat group, and there are several batches after that, and I don't know how long the goods in the store can last.
In addition, the weather was cold, and these people who came to buy vegetables seemed very anxious, and everyone desperately squeezed forward, and the scene was a mess, and the staff had to use all their energy to maintain order on the scene.
But just as Li Han parked his car, a truck stopped outside the store, loaded with fresh vegetables.
"A new shipment has arrived!" The driver of the car shouted, and immediately several volunteers came to unload the goods, and boxes of vegetables and fruits were removed from the car.
Those bright colors are particularly reassuring to look at in the heavy snow at the moment, and these people on the scene who buy vegetables are also quiet.
"Don't worry, everyone, a new truckload of vegetables has been delivered, and a truckload of goods is also on the way! Everyone buys groceries, pays bills, and leaves according to the staff's arrangement, so as to make room for the next batch of residents to buy groceries as soon as possible! The staff at the door greeted.
Once order is restored, grocery shopping will be efficient.
At this urgent moment, everyone did not pick, and when they received a vegetable package from the staff, they scanned the code to pay the bill and left, and in the blink of an eye, there were one-third fewer people at the door.
Soon, Liu Jiana also rushed to the scene with people from the company.
"There's heating in the car, you're good." Li Han turned to Wang Man and said, "I'll go and see the situation and go back." ”
"Hmph......" Wang Man twisted his face and snorted unhappily, but he didn't refute, just leaned on the window and looked at him.
After getting out of the car, Li Han met with several senior executives of the company, and then communicated with the on-site staff.
"The quality of the food is uneven, some of it is crushed, and the residents who bought it complain in the group." The staff at the scene were embarrassed and said, "What should I do in this situation?" ”
"These people are so ungrateful." Qian Xuebin said dissatisfiedly, "We are selling them vegetables at a loss, and we have to complain about such cheap dishes!" If you don't want to buy it, don't buy it!? In such bad weather, who wants to go out. ”
"Just give them a refund." Li Han frowned and said, "Now that the situation is urgent, how can you take care of these little things, if you verify that there is indeed a problem with the dish, you will be refunded directly." But if someone deliberately makes trouble, then block him and tell him not to buy it in the future. ”
"Okay, Mr. Li." The staff responded and began to communicate in the group.
"What about the other markets?" Li Han turned to Liu Jiana and asked.
"It's okay, after all, there are everyone, and this kind of troublemaker is inevitable, but most of the residents are very good, and everyone is grateful to us in the group." Liu Jiana checked the message on her mobile phone and said, "Counting our own people, there are thousands of people in charge of running these vegetable markets, but the pressure is still very high." ”
"That's inevitable, after all, there are so many people in the city." Li Han replied, "Let's hold on a little longer, today is the seventh day, hold on for a few more days, and this blizzard will pass." ”
"The cost of money during this period is also very large." Gawain said a little worriedly, "When this blizzard passes, I will lose tens of millions of ...... to say the least."
"It's okay, wouldn't we be able to get more than 400 million funds by selling the water futures we bought in the United States?" Li Han didn't care, "Don't worry too much about the cost of funds, what you do now will naturally pay off in the future." ”
In fact, their losses are mainly concentrated in labor costs and freight, and the selling price of the dish itself is still profitable compared to the purchase price.
And this loss Li Han can fully accept, as if he spent money to train a group of vegetable market management, and he can also get the total demand of the city through this operation, so the money is well spent.
Counting the money spent on buying materials, more than 30 million has created a brand that is well-known in the city and has an excellent reputation, which in his opinion is completely blood-earned.
After a round of inspection, although the vegetable market has caused some disputes due to quality problems, it is still very smooth on the whole. Residents who have quality problems only need to get a refund, and it is not a big problem.
He is relieved that most people understand their work, after all, in such extreme weather and manpower shortages, the squeeze of vegetables during transportation is inevitable.
But there are a small number of people who are exceptional, who complain in the group that the vegetable bags are all bargains, and miss the imported fruits, Australian lobsters and high-end Wagyu beef they usually eat, and their words are full of disgust.
For this part of the people, Li Han privately asked the staff to secretly block them and then kick them out of the group, and it is up to them to survive in the future, anyway, this part of the people is not the customer group for their vegetable market.
After the inspection, Li Han drove Wang Man home.
He's in a good mood: he has all the data he needs.
From now on, if you count the data in the next seven days, you can basically confirm the total demand for groceries in Beichang City, and then use the big data provided by the big data APP, he can calculate the demand for the people in the vegetable market to a very accurate value, and then control the number of branches according to this value, so that you can firmly hold the demand for groceries in this part of the people.
At that time, you could earn 10 million or 20 million a month just by relying on the vegetable market.
What's even better is that if you design a scheme based on this value, you will definitely gain a lot of experience points.
"Whew...... It's warm. After taking a shower, Li Han changed his clothes and breathed a sigh of relief.
At this time, he suddenly noticed Wang Man's changed clothes in the clothes basket, and suddenly became a little interested, he grabbed Wang Man's T-shirt and took a deep breath: a faint green apple fragrance.
"Ah...... It's the fragrance of my family's beautiful body. Li Han sighed with his eyes closed.
"Ahem......" A light cough came from behind him, Li Han turned his head to look, Wang Man poked out half of his little brain at the door and stared at him, this picture was a little scary at first glance.
"What are you doing?! It's like a horror movie! Li Han said with some surprise.
"What are you doing? Holding other people's clothes...... My perverted boyfriend. Wang Man narrowed his eyes and muttered.
"What's wrong with me feeling the scent on my lovely girlfriend?" Li Han looked justified.
"You can feel it directly from me, and I won't say no." Wang Man's tone was tinged with a hint of banter.
"I'm coming! You wait, don't run! Li Han said, and walked towards Wang Man menacingly.
"No, you're too perverted, I'm scared!" Wang Man clutched his chest and stepped back, but the expression on his face was excited.
Li Han picked her up and laughed softly: "You can't run away, right?" ”
"I didn't run either." Wang Man couldn't help but laugh, and then patted his face gently, "Okay, let me down, I'll dry your hair for you, and then it's time to cook." ”
(End of chapter)