Chapter 182: Opening
In the next few days, Li Han and Liu Chang registered the company together, found an office building in Anyang Economic Development Zone and rented one of the floors, and worked with the company's employees to deal with various chores such as hygiene, equipment, and company logos, and the cranberry company finally officially announced its opening.
This day is February 26th, Li Han and Liu Chang came to the company together, looked at all the employees in the office, ready to make a simple speech, and then they can officially start work.
"Ahem...... Li Han cleared his throat and said with a smile: "That, the people here are basically our own relatives, friends, classmates, colleagues, etc., all of them are our own family, so there is no need to be too restrained." β
"This is my brother-in-law." Yang Gang proudly introduced to the people around him, "It's amazing, especially good at making money, it's absolutely right to follow him." β
"From today, Cranberry Foods Co., Ltd. is officially established." Li Han continued, "Then, our short-term goal is to build 24 more branches of glass handmade hamburgers here in Beichang City, and then we will consider developing in other provinces when it is saturated." Starting with the storefront, then recruiting store managers and staff, we will leave the work to you. β
"Don't worry, brother-in-law!" Yang Gang replied briskly, "Give me a month to ensure that the faΓ§ade is done." β
"I'll leave it to you to recruit the store manager." Li Han turned to Liu Chang and said, "If necessary, you can do a pre-job training or something, the current two stores are run by you, and you know better than others how this burger restaurant operates." You should be fine with that, right? β
"No problem!" Liu Chang said happily, "We have sufficient funds, these are trivial things!" β
Li Han nodded with satisfaction: "Come on, we will strive to open more than 20 branches within two months." β
"But is it really okay to open so many stores at once?" Liu Chang asked a little worriedly, "Will it develop too fast?" None of the previous four branches have yet opened. To be on the safe side, should we wait for these branches to be built, see how these new stores are doing, and then open more branches? β
"It's true to be on the safe side, but we have plenty of money, so there's no need to be so secure." Li Han smiled and said, "Don't worry, I've done all of this." Do you know how many Golden Arches there are in our city? One hundred and seventeen. The consumption level of our stores is relatively higher, so only 30 stores have been built, and I have selected the best locations, and there will definitely be no saturation. β
Speaking, Li Han said solemnly: "During the Chinese New Year, the glass burger has established a certain reputation, and this special ordering mechanism itself is the best marketing, so we don't need to wait for the popularity to be high enough to open a branch, and after the branch is opened, it will naturally attract customers to come and try it." We need to prepare these stores as soon as possible. β
"The store managers and employees of the twenty-four stores ......," Liu Chang muttered to himself, "This is a lot of help!" β
"Come on, everyone, it's all their own family, everyone has more or less shares, and everyone will share more if they earn more." Li Han said with a smile, "After the branches of the glass handmade hamburger are opened, we have the next step." β
β¦
Of course, the next step is to set up a branch of Baizhe Cake Shop.
After his cousin Cheng Hui's cake shop officially started and made a profit, they had the bargaining chips to convince the franchisees of Jiaxing Coffee.
At that time, by stealing the business of Jiaxing coffee and the popularity of this matter, Baizhe Cake Shop can grow rapidly.
After completing his speech on the company's side, Li Han returned to the cake shop, but there was no Wang Man and Li Jia in the cake shop, but Yang Dong was helping to watch the store in the store.
"Brother-in-law......" Yang Dong bowed nervously to Li Han.
Seeing him, Li Han knew that it was Cheng Hui who came over, so he asked, "How are you practicing?" β
"That ......," Yang Dong scratched the back of his head and smiled, "I came here to check on my brother-in-law today." β
After a while, Cheng Hui came out with a handmade dessert and a cup of brewed coffee.
Li Han tasted the Turkish delight first, then took a sip of coffee.
"Huh? Not bad. Li Han raised his eyebrows and said unexpectedly, "Compared with what your sister-in-law did, it still seems to be a little different." But I don't think the difference can be made by the average person's sense of taste. β
What's more, it is impossible for handmade dim sum to have the same taste as a machine every time, so it is normal to have subtle differences.
Overall, this handmade snack is ready to be sold.
And not only that, Li Han feels that there is a better place in this boutique afternoon tea than their home, that is, coffee.
"This coffee is brewed very well...... Li Han took a sip of coffee and frowned, "Even if I don't like coffee very much, I can taste this coffee, which is obviously more mellow than our shop's, and has a very special flavor." β
"Do you think I'm not good at soaking?" Li Jia asked unconvinced, "It's obviously the same method!" Or did I teach him! β
"Maybe it's because I'm a boy and I have a lot of strength, so I can grind coffee beans finer and faster." Yang Dong thought for a while and said, "And I'm actually quite interested in making coffee, so I think it's ...... when making coffee Very pleasant. That's why Huihui and I chose to open a coffee shop. β
"It's really good." Li Han took another sip of coffee, "Okay, let's open it after we go back." After the opening, start a promotion on the takeaway platform and participate in the platform's full reduction activities. The takeaway software will give the new store some traffic and, when you feel that the business is saturated, you will withdraw from the full reduction, and slowly the business will decline, so continue to participate in the full reduction activity to replenish new customers. β
"Don't you have to participate in the full reduction all the time?" Cheng Hui asked worriedly, "In the past, once we withdrew from the full reduction, there would be no guests immediately." β
"Our boutique afternoon tea set does not rely on new guests, but on the consumption of regular customers." Li Han explained, "And the output of this boutique afternoon tea package is not high, you can open it for a period of time and accumulate a certain number of guests, and you can't do it if there are too many guests." What's more, scarcity is expensive, and if you get too many people, they won't be interested. β
"Our family is now 30 servings a day." Wang Man smiled, "You can reduce it at first, and then increase it when you become proficient." β
β¦
"Okay." Cheng Hui took a deep breath, "I'm so nervous, it's finally going to be a result." β
After sending Cheng Hui and Yang Dong away, the three of them were left in the store.
"So, how is your 'Cranberry Foods Ltd.'?" Li Jia said, showing a playful smile to Wang Man.
Wang Man poked her waist: "Why are you looking at me when you say this!?" β
"It's good, it's going to start today." Li Han touched Wang Man's braid and smiled, "My plan is to open twenty-four glass handmade hamburgers in the next two to three months. Now that Huihui's store is also operating, I expect to start plotting against the franchisees of Jiaxing Coffee next month, and then I will open dozens of Baizhe cake shops in Beichang City. β
"Then aren't we going to send it?" Li Jia smiled happily.
"You've already sent it now." Li Han joked, "Do you know that the two of you each hold 5% of the shares in my company? The registered capital of my company is 200 million, which basically means that you have obtained 10 million assets. β
Because the registered capital has increased to 200 million, Li Han has also adjusted his shares.
At present, he holds 75% of the shares alone, Liu Chang holds 10% of the shares, Li Jia and Wang Man each hold 5% of the shares, Yang Gang holds 2.5% of the shares, and the remaining 7.5% is scattered to relatives and friends below.
"Then aren't you afraid that we will sell it?" Wang Man squinted at him and teased.
"The company is not listed, it cannot be traded directly on the stock market, it can only be transferred to someone else. But at present, the company has just been built, and no one will pay this price to buy without beautiful financial reports and results. Li Han stroked her braid and explained.
Of course, even if the company is listed, the company's original shares will not be able to be bought or sold until three years have passed, and the transfer of shares to someone other than the shareholders must also obtain the consent of more than half of the shareholders. And Li Han's shareholding is 75%, so without his nod, the company's shareholders cannot buy and sell shares.
As for the timing of the listing...... It depends on the development.
Under normal circumstances, it takes at least one year for a company to be established before it can be listed, but it can be listed within six months through some special means, such as acquiring a company that has already been listed to go public for a backdoor listing.
And this is another reason why Li Han is targeting Jiaxing Coffee: this brand has already been listed.
Li Han is not simply for personal grievances to Jiaxing Coffee, although the market value of this brand is not high, but in the domestic stock market, as long as the company is listed, it is basically difficult to delist.
Therefore, Li Han is ready to hit Jiaxing Coffee hard until the brand can't bear it, and then acquire its shares to achieve the purpose of listing.
Of course, whether it is listed or not is not so important to Li Han, it is just the icing on the cake.
The purpose of listing is to raise funds for rapid development, and Li Han's own funds are very sufficient, and there is also the financial support of Qiaokou Company behind him, so there is no need to worry about it.
Li Han is still very confident in the future development, and he doesn't even need to look at the calculation results of the cause and effect calculator.
The two brands of glass handmade burger and Baizhe cake shop can support each other.
If the business of Baizhe Cake Shop is not good, you can make more money on both sides by letting the cake shop supply bread directly, skipping the middleman; And if the business of glass handmade hamburgers is not good, you can let Baizhe Cake Shop directly supply high-quality afternoon tea to help increase popularity.
The combination of the two complements each other, relying on occasional linkages and offers to achieve popularity exchange, which can be described as perfect.
At this moment, Li Han can't wait to see the day when both brands are formed.