Li Han drove to Cheng Hui's store, and as soon as he entered the store, he noticed the pile of cakes on the shelves, which were strangely shaped and brightly colored.

But that brightness doesn't make people feel cute, but it looks like entering some Halloween gift shop, exuding an eerie atmosphere.

"What are you doing here?" Li Han frowned and grabbed a pink gingerbread, "What is this?" Gloves? ”

"That's Peppa Pig!" Cheng Hui's eyes widened and said angrily, "Do other children like it very much?!" ”

"Such a hideous Peppa Pig? Won't a child have nightmares when he buys it? Li Han sighed, "I really sympathize with the guests of this shop......"

"Brother, are you here to laugh at me?!" Cheng Hui asked dissatisfiedly.

"That's not it, it's serious, just laugh at it by the way." Li Han smiled and said, "How is the recent turnover?" ”

"If you don't count these Huihui's interest products, we can make a net profit of more than two thousand ...... a day," Yang Dong looked at those hideous cakes and smiled bitterly, "But if you count these, it's almost one thousand four or five." ”

"Adong, you don't help me!?" Cheng Hui stared at her husband in disbelief and asked.

"This profit has stabilized?" Li Han asked curiously.

Yang Dong nodded: "This is still in the case of participating in the full reduction activity of the takeaway platform, and if you don't participate in the full reduction, you can earn more." Every day, the products in the store are basically sold out as soon as they are on the shelves, except for those products that Huihui is interested in. I'm thinking of giving these murderous cakes to the welfare agencies for free. ”

Cheng Hui stared at the two of them angrily.

"That's not bad." Li Han smiled, "So, are you going to be lobbyists?" ”

"Do you mean a franchisee of Jiaxing Coffee?" Cheng Hui asked curiously, "But it's hard to move them just by relying on our family's business, Jiaxing Coffee's net profit in a quarter is tens of millions, and more than 30 stores make millions of dollars every month." ”

"I've done an investigation into their financial reports, and there are false elements." Li Han replied, "Their marketing costs are not taken into account, such as hiring people to line up in the store to create the illusion that business is booming, and inviting Internet celebrities to come and visit the store, these marketing projects are very expensive." In fact, 58% of their revenue is used for marketing, and 38% of the 42% of their revenue comes from franchisee fees. ”

"Brother, do you mean that the actual profit of their Jiaxing coffee only accounts for 4%?" Yang Dong asked in surprise.

"Not bad." Li Han nodded, "They have twenty franchise stores, and the coffee and snacks they buy from the main store every month are seventy or eighty thousand, but in fact, the cost of these coffees and snacks is only twenty or thirty thousand." ”

"Good guy, you can earn more than one million every month just by cutting the leeks of the franchisee?" Yang Dong said in astonishment.

"That's their main source of income." Li Han spread his hands and said, "That's why I want you to rebel, as long as you can let them join us, Jiaxing Coffee's economic source will be cut off, and their operation will soon be unsupportable." But I don't have any evidence for this, just an estimate based on their financial reports. ”

"How can it be that simple...... Cheng Hui muttered, "Shall we show them our turnover?" ”

"There is also the introduction and contract of our food company, draw a cake for them, and the painting will look good." Li Han nodded, "You don't have to rebel against all of them, as long as someone is moved." Even if it's a family or two, after they join us, as long as they are in business for a while, they will naturally understand that we are not lying to them, and then more people will join. ”

"Okay, I'll try." Cheng Hui thought for a moment and nodded, "But what if I fail?" Brother, you'd better have a backup plan. ”

"Of course I have a backup plan." Li Han smiled mysteriously, "Your failure is just a little delayed my plan, and the ending will not change." ”

"We used to have a group of franchisees, and we added them separately to talk to them." Yang Dong grabbed his mobile phone and said.

"So, you tell them that if they want to join, we can skip the cut for the first three months." Li Han thought for a while and said, "We have the equipment, and our materials are cheaper than the market price, so they can verify them first." ”

"Okay." Yang Dong nodded, "Then I'll let you know after I contact them, brother." ”

After leaving Cheng Hui, Li Han began to drive back to the cake shop.

In fact, Li Han is not worried about Jiaxing coffee at all in normal competition, the kind of popularity that is supported by marketing is very fragile, and a little funding gap will lead to the entire collapse of the brand.

What Li Han has to do is to create this funding gap, and the easiest way is of course to rebel against their franchisees.

If he can't do it, it will increase the operating costs of Jiaxing Coffee, which is why he opened the store of Baizhe Cake Shop near Jiaxing Coffee.

With the competitive pressure from Baizhe Cake Shop, Jiaxing Coffee has to increase its advertising efforts if it wants to maintain its own popularity. As the cost of marketing continues to rise, their company will eventually have a shortfall in funding.

Back at the cake shop, there was no one in the shop.

Li Han pushed open the door of the store and called: "Meimei, Jiajia, what about people?" Why didn't my concubine come to meet me? ”

"It's coming, it's coming!" Wang Man's voice came from the kitchen, and then she greeted him with a pudding with a smile, scooped up a spoonful and fed it to his mouth: "Come, taste it." ”

Li Han took a bite, and then raised his eyebrows: there is a distinct layer of sweet and sour in the fragrance of lotus root brought by lotus root powder, and the unique sweet and sour taste can clarify the taste of several other fruits.

He could distinguish the sweetness of mango, the freshness of honeydew melon, the sourness of blueberry, and several unfamiliar flavors.

Although he couldn't tell the flavours of all the fruits, he couldn't deny that the pudding was really rich and delicious, with just the right amount of sweetness and sourness, a full-bodied taste and a strong aroma.

Li Han smiled happily: "Huh? This tastes so good! ”

As he spoke, he took the pudding from Wang Man's hand and observed it, and found that Wang Man used different fruits this time.

The orange ones were replaced with mangoes, the yellow ones were replaced with yellow peaches, and the purple ones were replaced with blackcurrants.

There was only red, and Li Han didn't recognize the small fruit, like a strawberry but not that big.

"What's this red?" Li Han asked curiously, "Raspberries?" ”

"No, yes, yes......" Wang Man hesitated, as if he was a little embarrassed.

"What is it?" Li Han touched her little brain and asked.

Wang Man's face was slightly red, and he muttered in a low voice: "Cranberry ......"

"It's decided to be it!" Li Han smiled excitedly, "In the future, this pudding will be the signature of our Baizhe Cake Shop!" Corresponding to the name of our company, it is perfect! ”

"Oh, don't be like this, it's embarrassing!" Wang Man slapped him and said angrily, "If you want to do this, I'll change it to strawberries!" ”

"No, I'm the boss of the company, and I'm going to ask for cranberries." Li Han held up her chin and said domineeringly.

"Bastard......" Wang Man frowned and pinched both of his cheeks, "I hate you!" ”

"It's okay, I love you." Li Han hugged her and kissed her: "In this way, it can be officially released, right?" Make a new one, I take pictures. ”

"There are a few other combinations that are also good." Li Jia smiled and said, "This one with a green apple as the base is also super delicious, but the order of colors is a little different from the rainbow, starting from green." ”

"That can be kept, too." Li Han pointed to the pudding in Li Jia's hand and said, "Wait for it to be rotated later." ”

Then Wang Man brought out a complete rainbow pudding, and Li Han took it and took it with his mobile phone.

"You say, is there a way to combine rainbow pudding with starry sky pudding, so that rainbow pudding has the cloudy feeling of starry sky pudding?" Li Han asked while taking a photo.

"That's very simple, just change the water you added to it with sparkling water." Wang Man ate the rest of the rainbow pudding and replied, "But is it necessary?" ”

"Of course it's necessary, silly girl!" Li Han poked her head, "After the popularity of rainbow pudding also dissipates, we will launch a 'Starry Sky Rainbow' to continue this popularity!" Everybody is going crazy! ”

"Whatever...... Wang Man muttered, scooping up a spoonful of pudding and feeding it to him.

"It's over." Li Han looked at the photos taken and nodded with satisfaction, "This timing is really good." ”

If the current starry sky pudding is not enough to rebel against those franchisees, then with this rainbow pudding, anyone will be tempted.

"This rainbow pudding will be available for sale tomorrow." Li Han touched Wang Man's braid and said.

"Slow, huh?" Wang Man frowned and said, "Just these five may take an hour." ”

"In that case, when you sell rainbow pudding, you will halve the sales of starry sky pudding." Li Han said, and tasted another bite of rainbow pudding, "How much does this thing cost?" ”

"About twenty yuan, because it's fresh fruit, and there are more types." Wang Man thought for a while and said, "However, this pudding is stored longer than the starry sky pudding, and the fruit is not easy to deteriorate after being sealed inside." ”

Li Han nodded: "Then let's set the price of seventy-two." ”

"Isn't that not as much as starry sky pudding?" Li Jia folded his hands and counted, "If thirty starry sky puddings are not discounted, one can earn more than thirty, and the total is more than a thousand." These five rainbow puddings only earned more than two hundred ......"

"But the heat will rise." Li Han said with a smile, "Although the profit may decline for a store, for a chain store, it can increase brand popularity." As the head office, of course, we have to make some sacrifices for the brand. For a while, the turnover has dropped, but more branches have come back, and you will get more shares at that time. ”

"That's why we're just part-time workers." Li Jia slapped Li Han with his elbow and smiled, "This is called business acumen." ”

(End of chapter)