Taking advantage of the fact that the fine afternoon tea in their own store had not yet been sold, Li Han took Wang Man and Li Jia to the nearest Mick Coffee to explore the truth.

"I always feel so uneasy when I go behind enemy lines......" Li Jia sat in the store and looked around uneasily, Wang Man poked her head angrily: "What are you afraid of, it's not that we don't give money." ”

"It's nothing to worry about." Li Han said as he opened their menu and looked at it.

The recommended is the "Boutique Afternoon Tea", which is full of "handmade snacks" and "hand-ground coffee" on the menu.

I almost didn't write "This menu refers to Baizhe Cake Shop".

Li Han can imagine He Jiaxing's line of convincing the head of Mick Coffee's domestic market: This Baizhe cake shop is built in this way, in this case, we just need to imitate them and then invest more money.

However, compared to the price of Baizhe Cake Shop, these handmade dim sum and hand-ground coffee are much cheaper, and with the 70% discount for opening the store, the final price is only half of their store.

There are a lot of customers in the store at this time, but I don't know how many customers are real.

"Why is their house so cheap?" Wang Man asked with a frown.

"Just order one and you'll know." Li Han said, came to the cashier and ordered three set meals, and ordered one of all the snacks in their house, which cost a total of more than a hundred yuan, which is indeed much cheaper than theirs.

Then, Li Han returned to his seat with a tray full of "handmade" snacks and "hand-ground" coffee.

"This is clearly made by a machine." Wang Man glanced at it and frowned, "How can a handmade one cut the material so neatly?" You see this, the standard round shape, is this something that a person can cut out? ”

"And this hand-ground coffee ......" Li Jia also complained after taking a sip, "As soon as I drink it, I know that it was brewed by the machine, how can it be so silky." ”

"Isn't that fake marketing? It's a consumer fraud, right? Wang Man turned to Li Han and said unwillingly.

"It depends on how they interpret 'handmade' and 'hand-grinded'." Li Han shrugged his shoulders, "They can say that although we use machines to make snacks, we apply cream jam and sprinkle powdered sugar on them with our own hands; Although we brew coffee by machine, the coffee beans are ground by hand. ”

"This is a loophole, right?" Wang Man looked incredulous.

"Yes, but they can make enough money before this gap is filled, and by the time you fill the gap, the other coffee shops have been crushed by them, and they have enough money, and this market is already theirs." Li Han replied.

This method is very common in business competition, and it can even be said that most of the first-start companies rely on this method to win the market: take advantage of the imperfection of the law to exploit legal loopholes, accumulate funds and squeeze out peers at the same time, and then rectify when the law is perfect, rely on capital and monopoly to continue to make profits, and really rely on operation and foresight to win the market.

"So how do we compete with them? They sell it so cheaply? Li Jia asked worriedly.

"It's better to keep the same way you used to go." Li Han smiled, "I'll take care of the rest." ”

"Their dim sum is obviously not as delicious as the one I made." Wang Man hummed coquettishly while eating a snack.

"My coffee is also better than theirs...... Li Jia also muttered unwillingly.

But Li Han knows very well in his heart that coffee and handmade dim sum are not different from each other, and the key is the combination of the two.

Compare the combination of their home and the combination of Mick coffee, and you can clearly see the difference.

After personally coming to investigate this, Li Han was also completely relieved: the small skills of carving insects are not to be feared.

He Jiaxing's idea Li Han has already gained an insight: it is undoubtedly to force Baizhe Cake Shop to compete through discounts like them, but the output of handmade dim sum is low, and what is earned is manual fees, and it is impossible to compare with machine-made dim sum.

After a long time, their store's funds ran out first, and they naturally lost in this competition.

It can only be said that He Jiaxing did not understand the core of their store, this woman always felt that she could only rely on opportunism to make money, so the only way she could think of competition was to launch cheaper similar goods without brains.

But in fact, she didn't grasp the point of the customers of Baizhe Cake Shop, most of these customers who can buy handmade coffee are white-collar workers or petty bourgeoisie, and what people pursue is not cheap but style, and they hope to enjoy life through afternoon tea.

And in addition to handmade dim sum, starry sky pudding and rainbow pudding are also crucial, these two items cannot be made by machine, only by hand. If Mick doesn't come up with something that can match these two puddings, he won't be able to fight them.

After returning from Mick Coffee, Li Han began to communicate with Liu Chang.

"You first stabilize our franchisees, so that they don't have to worry about malicious competition from Mick Coffee, their impact on us is short-term." Li Han paced in the store and said, "We don't need to reduce the price, just keep the original price for sale." This month we reduced the franchisee's commission from 30% to 20%, and then returned to 30% after the next month. ”

"Is it only a 10% reduction?" Liu Chang looked a little hesitant, "Will it be too little?" ”

"One achievement is enough, and if you drop too much, it only seems that you have no confidence." Li Han disagreed, "According to my calculations, at most, business will be affected in the first week, but it will recover soon." ”

"So, is it only for this month?" Liu Chang asked tentatively, and Li Han nodded: "Don't forget that we also have glass handmade hamburgers." In mid-April, the handmade hamburger will take shape, and when the Baizhe cake shop and the burger joint start to interact, the customers of the two will circulate. If you're worried, let them make bread for the burger joint. ”

"yes...... Isn't there still our burger joint!? Liu Chang's voice gradually regained its vitality.

"Anyway, don't worry about that over there. It's going to be a long game, so let's take it one step at a time. Li Han said as he came to the door of the kitchen and looked at Wang Man, who was busy inside, "There are some things they can't imitate." ”

After hanging up the phone, Li Han pushed open the kitchen door and entered: "Meimei, baby." ”

Wang Man turned his head to look at him and smiled slightly: "Husband? Are you done talking? ”

"We're done." Li Han came behind her, wrapped his arms around her waist, and kissed her lightly on the neck, "Don't worry, I'm here, these are trivial things." ”

"I'm not worried at all." Wang Man smiled happily, "I do much better than them, and the aroma of wine is not afraid of deep alleys." ”

"Silly girl." Li Han touched her braids, "You just keep it like this." ”

He will definitely not remain passive, he will also take the initiative, and he already has a plan, he just needs a suitable moment. Now his main focus is still on the promotion of the "Eastern Front".

At present, the online Shanghai selection has officially begun, and there are more than 100 teams registered, and the online Shanghai selection will not be broadcast live, and the live broadcast will officially start when these four teams are selected to start the quarterfinals with four foreign teams.

The next day, Li Han also clearly felt that the business in their store had indeed decreased, but the impact was not obvious, and the rainbow pudding, starry sky pudding and boutique afternoon tea in their store were all sold out, but they were not as fast as before.

Li Han consulted with Liu Chang about the situation of the franchisee again, and it was basically the same, everyone's business was somewhat affected, but the pudding and boutique afternoon tea were almost sold.

Overall, even if the business is affected, the net profit per day is more than 1,000, so the franchisee's side is relatively stable for the time being, and there is no disturbance.

On the third day, business picked up in the store, and at two o'clock in the afternoon, a large number of customers appeared in front of the store on time.

While they were making coffee, a white-collar girl who often came to them chatted with them.

"I went to that Mick Coffee yesterday and tasted their fine afternoon tea." Speaking of this, the girl's facial features wrinkled and made a grimace, "It's really not good...... The dim sum is too sweet and the coffee is too bitter, and it feels like it's imitating your home. ”

"Our coffee is made with Yun N coffee beans, and the dim sum is also matched according to the unique aroma of this coffee bean, and they generally use imported coffee beans." Li Jia smiled and said, "That kind of imitation is just a superficial imitation, how can it be delicious?" ”

"So it's cheap and not good, it's still your family's afternoon tea." The white-collar girl sighed.

"And the clerk at that store is still very lazy." Another short-haired girl who was waiting for afternoon tea on the side also chimed in.

"Oh? What's wrong? Li Han asked with interest, and the short-haired girl rolled her eyes: "The child brought by the aunt at the table next to me knocked over the coffee mate on the table, and then called the waiter to come and help wipe it." No one came after shouting for a minute, and then the aunt ran to the front desk to complain, guess what they said? ”

Speaking of this, the short-haired girl learned from the staff in the store, rolled her eyes and said domineeringly: "We only have baristas here, no waiters, this little thing, you can take some napkins and wipe them yourself?" We're busy! ”

"Please, who's the customer?" The white-collar girl sneered, "These foreign brands are like this, even the employees in the store feel that they are superior." ”

And Li Han on the side was overjoyed when he heard it: the opportunity for their store marketing came: he was waiting for this kind of "superiority".

This result can be said to be inevitable, the new store that has just opened, it is a well-known foreign brand, and it is still doing activities with great discounts, and at the same time, there are so many customers in the store that it is impossible to greet them. The combination of these points, coupled with He Jiaxing's own attitude of looking down on consumers, is not surprising at all.

And Li Han wants to use the arrogance of "you love to buy or not, if you don't buy more, people will buy it" to launch a counterattack.

(End of chapter)