Chapter 468: Wealthy
"Holding the peasants of an entire country hostage?" Wang Man frowned and said, "How are they going to hold them hostage?" ”
"Do you know why Japanese fruits are so expensive?" Li Han turned to Wang Man and asked, but Wang Man just shook his little brain.
Li Han patiently explained: "Because there is an 'agricultural association' in their country. ”
That's right, what the Xinnong Group did reminded Li Han of the Japanese Agricultural Association.
To put it bluntly, the association is a middleman, helping Japanese farmers sell their crops. At the beginning, this agricultural association really really helped farmers make money, reducing the middlemen to make the difference, farmers earned more, and everyone bought vegetables cheaper.
But as the agricultural associations grew in power, they gradually eliminated all the middlemen and monopolized the Japanese agricultural market, and the situation changed in an instant.
At this time, it is no longer the agricultural associations that need the peasants, but the peasants who need the agricultural associations.
As a result, in order to raise the price of fruits, agricultural associations began to prohibit Japanese farmers from growing fruits. Because scarcity is expensive, the price will increase when the demand for something is greater than the supply.
Similarly, in order to achieve this effect as a whole, agricultural associations will even make some farmers abandon fields that can be planted, so that the overall food production is reduced, and they can push the price of food higher and obtain greater profits.
"Then the peasants make more, don't they?" Wang Man said curiously, "This is also a good thing, right?" ”
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"Huh...... You're underestimating them. Li Han sneered, "Of course, farmers do make more money by doing this, but the Japanese agricultural association has come up with a way to stipulate that Japanese farmers can only buy high-priced agricultural tools from them, otherwise they will not accept the grain grown by this family." So the part of the money earned by the peasants finally went back to the agricultural associations. As a result, the prices of agricultural products in Japan are frighteningly high, and farmers have gone bankrupt one after another, so poor that they have to go to the cities to work. Only the agricultural associations make a lot of money. ”
"It's shameless...... Wang Man rolled his eyes, and then asked, "Then doesn't their government care?" ”
Li Han spread his hands helplessly: "The Japanese government can't control the agricultural associations, because the agricultural associations have 25% of the votes in their hands, and if you don't support them, you won't be able to get their votes, and you won't have the right to make decisions." This association is like a cancer, constantly sucking the blood of the peasants, the people, and the government, and if it is not cut, it will die a slow death, but if it is cut, it may die immediately. ”
Wang Man blinked: "Do you mean that this Xinnong Group also wants to play monopoly?" ”
Li Han shook his head: "Our country has policies in this regard, and it is impossible for the Xinnong Group to be as exaggerated as the Japanese agricultural associations, and they do not have that ability." But well......"
But this does not mean that Xinnong Group does not have the opportunity to operate, because China only has a hard requirement for a few staple grains, and after meeting this requirement, farmers are free to grow the crops they want.
Therefore, the new agricultural group can follow the example of the Japanese agricultural association, deliberately reduce the output of certain fruits, such as strawberries and lychees, and then raise the price, which is still a very considerable income.
Although it is legal to do so, the end result is that the farmers do not make money, and the cost of "eating" is raised.
It is impossible for Li Han to let this company do whatever it wants.
Thinking of this, Li Han was a little suspicious: Can it really be done by relying on only one Xinnong Group?
So, Li Han immediately opened his laptop and continued to investigate, and finally found a clue: the reason why Xinnong Group found suppliers of vegetable and vegetable markets was because the farmland of these farmers was scattered.
This kind of small-scale scattered farmland is not like the large, concentrated farmland, which cannot be cultivated by mechanical automation, so this type of farmer will be relatively easier to control.
Now those large-scale farmlands basically have cooperation partners, such as Alibaba's digital planting and so on.
"This method ......" Li Han frowned and muttered: How do you feel as if it was aimed at him?
"Meimei, you go to sleep first, I'll take a look." Li Han said and continued to investigate.
This time he checked the shareholders of Xinnong Group, and he didn't know if he didn't check, so Li Han found out that the shareholders behind Xinnong Group were actually the largest agricultural wholesale markets and agricultural enterprises in China.
In this way, Li Han is clear: these people are targeting the vegetable market.
Because the vegetable market adopts the method of buying vegetables from farmers instead of looking for wholesalers, so that farmers can earn more and citizens buy vegetables cheaper. It is also relying on this that the vegetable market has continuously opened new stores in various cities in China, and has opened to more than 20 cities, and is still expanding, which can be described as a good future.
However, as there are more and more vegetable markets, the cake of these people has also been moved.
So these people banded together to deal with the vegetable market, intending to rob the suppliers of the vegetable market.
If it does, they will be able to restore the agricultural market to what it used to be and keep their cake; And even if it fails, it will not be a loss, and it will make the vegetable market lose money, thereby slowing down the speed of development.
As for why you didn't do it until recently...... Li Han estimated that it was because he was engaged in Huaxin Company during this time, and chips were very money-burning. These people must have thought that all his money was used to make chips, and there was no superfluity.
"Don't look at how many catties and taels you have, you just want to ......come and fight with me," Li Han sneered, "Okay, then let's compare, see whose money can't be carried first." ”
"Husband......" At this time, Wang Man pulled him with his foot on the side, "Will the country help us?" ”
"The country would love to see this, silly girl." Li Han smiled and lay down beside her, "This belongs to the competition of the market, and competition is good for the entire market, survival of the fittest, the surviving enterprises must be better, and the competition process can also benefit farmers." ”
"Okay...... Wang Man muttered, leaning against his chest, "Go to bed early, be good." ”
"I have to go to bed early, Ming'er still has something to do." Li Han sighed and said.
The next day, Li Han came to Qiaokou Company again to meet Jiang Tao.
"I've decided to give you two billion." Li Han said very bluntly.
It can only be said that this matter is not a coincidence, he did invest most of his funds in Huaxin Company, but recently he happened to make a lot of money by shorting Ames Company and Pepsi Cola's leveraged trading, and he has hundreds of billions of yuan in hand that have not been spent.
Although there are many large companies behind Xinnong Group, it is a new company after all, and it has not gone through several financings, how much money can it have on hand?
To deal with these small domestic companies, Li Han doesn't even need too many skills, and he can burn them to death by burning money directly, highlighting a wealthy one.
This "two billion" is like a heavy hammer, knocking Jiang Tao unconscious: "How much, how much? ”
"Two billion." Li Han replied, and then counted with his fingers, "First of all, we must sign a long-term cooperation contract with these farmers, and adopt a cooperative approach with them to operate, which is also to restrict them from cooperating with us." They are responsible for planting, we are responsible for selling, and the income generated by their agricultural products, after deducting 10% of the operating expenses, will be shared with them by our vegetable market. ”
"Oh——!" Jiang Tao instantly understood, "Then they can't look down on the 20% price increase!" ”
"Almost." Li Han nodded, "Actually, this five-fifty split account and 20% price increase, which one is more depends on the market." But the farmers will definitely prefer our solution, after all, they are equal to the vegetable market. ”
"Then I don't think we need that much money, right?" Jiang Tao asked hesitantly.
"Absolutely." Li Han smiled and said, "Because, I want you to increase your cooperation." Go and set up this market in every city in the country, and then look for farmers to cooperate with in each city. ”
"It won't cost that much...... Jiang Tao muttered.
"And that's not all." Li Han continued, "If farmers lack funds due to some accidents, we will directly provide them with interest-free loans, and after the crops they grow are produced, we will repay them every month and every month. ”
"That'...... It's really expensive. Jiang Tao sighed helplessly.
"Small profits, quick turnover." Li Han replied, "If we want to compete with each other, then we must reduce profits, and if profits are reduced, we must rely on quantity to make up for it, and we must promote this model to the whole country as soon as possible." In addition, we have to contact Ali and ask them to help set up a digital planting system to help distribute the types of crops that farmers can grow, so that the number of crops is too large or too small. ”
Of course, Li Han said so, but in fact, to put it bluntly, this kind of competition is just burning money.
See who runs out of money first, then whoever can take the market and then raise the price. Of course, Li Han does not plan to change this plan now, but to continue it until the end.
Because of this kind of monopolistic behavior, the final outcome is that everyone is a loser, and Japan is the best proof of this.
And Li Han is not worried about the malicious competition of these companies at all, just the resources of the two platforms of the cat house platform and station D can help him recommend these goods in the vegetable market.
"For the time being, do as I tell you, and then let me know if anything changes." Li Han finally admonished.
"Yes." Jiang Tao nodded nervously, "Then I'll leave first......"
After Jiang Tao left, Li Han sneered and said to himself: "I have a lot of cards under my hand, what are you going to fight with me?" ”
(The list of commuter pass thank you is as follows)