This time, all kinds of domestic stabs also made Li Han see one thing clearly, there are only two relationships in the business world, one is competition, and the other is domination. If you are not at your disposal, you will always be an enemy. Even if they don't dare to resist for the time being, it doesn't mean that they are obedient in their hearts.

"What a ruthless world...... Li Han laughed a little self-deprecatingly, and came downstairs.

At this moment, Wang Man was helping Li Shiyun, who had finished taking a bath, comb her hair and tie her braids.

"Remember? In the future, Dad will let him tie your hair like this. Wang Man said with a smile.

"Remember!" The little one smiled happily.

And Li Junhao is playing with toys next to him, and he can be very happy to entertain himself, and he is indeed a trouble-free child.

"Yo, Daddy is here." Wang Man also saw Li Han at this time, and the smile on his face instantly brightened.

"My little beauty." Li Han smiled and kissed Wang Man on the face, "What do you eat at night?" ”

"It's finally cooled down lately, how about a hot pot?" Wang Man asked with a smile.

"Hot pot has to be eaten by a lot of people to have fun." Li Han touched her little face and said.

"Just call Jiajia and them all." Wang Man rubbed his hand and smiled, "You go and send a message to call them, I'll prepare the hot pot base, remember to bring some wine when they come." ”

So, in the evening, a large number of people in the family gathered around the table to eat hot pot, and by the way, they chatted about some recent things, basically all of Li Han's platforms are facing competition from other brands.

The only thing that is gratifying is probably that the charity fund of the romantic home has not been affected, after all, in terms of charity, everyone adheres to the principle of saving what can be saved.

"Xiaohan, you've been under a lot of pressure lately, haven't you?" Li Jia asked with some concern, "Eat more, you will have energy when you are full." ”

"Don't worry about me, everybody." Looking at the worried looks on everyone's faces, Li Han replied with a smile, "A long time ago, the outcome of this matter was already doomed. Eat and eat, and don't let those capitals affect our mood. ”

Hearing Li Han say this, everyone seemed a little more relieved.

Liu Chang also gave them a shot in the arm at this time: "Don't worry, our glass burger has developed well in South Korea and Europe, and its business is stable and exceeds 10,000 every day." And it's the euro, huh? The new stores in Japan are about the same. ”

"The farmers at the Cranberry Agricultural Cooperative were not fooled by the Japan Agricultural Association either." Li Han added.

The meal lasted until nine o'clock in the evening, and because it was not convenient to drive after drinking a little wine, everyone stayed here for the night.

】

"Hey, it feels nice to get together like this." Wang Man jumped onto the bed, shocked Li Han from the bed, and then grabbed Li Han's arm, "Only at this time do I think the big house is also very good." ”

"Don't talk about that, hurry up and help my husband get a massage, I sat all afternoon this afternoon, and I died of back pain......" Li Han hammered his waist and frowned.

Wang Man pinched his face, and then pressed him to lie down, "You, you haven't exercised for too long, and your waist muscles are not strong enough." ”

"Alas, your husband is old, everyone will be old, unlike you, who has always been so young." Li Han sighed and said.

"I just look young, and I'll grow old with you in the end." Wang Man leaned on his back and said softly, "It's good to be a few years younger, squeeze you dry before I get old, and there is not a drop left, and you won't change your mind." ”

"That's what you have in mind, so you toss me every night......" Li Han smiled dryly.

"Just kidding, I just love you and want to be intimate with you." Wang Man smiled happily and said, "Get on your stomach, I'll help you massage, and then we'll go to sleep." ”

"You'd better say sleep." Li Han adjusted his posture and lay down on the bed.

In the days that followed, the response plan promulgated by Li Han began to work gradually.

The price increase of the glass handmade hamburger not only did not cause disgust among the guests, but brought a wave of praise.

Because it was originally a long-term discount, now the discount has been canceled, but the amount of food has increased, and it is a visible increase, and many customers who eat relatively small amounts have reported that they can't even eat a burger after the increase in portion.

Correspondingly, the per capita consumption price has risen back to about 70 yuan, which is still within everyone's acceptable range.

However, this leaves a staggered market with McDonald's and KFC.

Moreover, the glass handmade hamburger does not do take-out, only dine-in. Theoretically, as long as the other party does not fight to the death, both parties can make their own money and not disturb each other.

Even KFC and Golden Arches didn't expect that Li Han didn't follow them to reduce the price, but chose to increase the price, which made them don't know what to do.

After all, these two brands have made up their minds to fight with glass handmade hamburgers and burn them a wave of funds. And the reason is that Li Han's glazed Chinese burger has seized too much of their market.

Not only the Chinese market, but also their overseas markets, especially the American market.

In recent years, because of the rapid development of glazed Chinese burgers in the United States, they have robbed a large number of markets of these two brands, and there are so many consumers in total. Just like McDonald's and KFC when they first opened in China, they were also very popular.

However, this "price increase and quantity" activity caused an unexpected effect, that is, a post of "glass handmade burgers and KFC and McDonald's burgers" suddenly became a hot search.

In fact, the content of the post is also very simple, that is, the double-layer beef burger of McDonald's, KFC and glass handmade burger was compared as a reference object, and the final result was that the amount of glass handmade burger was about 2.5 times that of KFC and McDonald's, but the price was less than twice as much.

This post ...... It did not directly trigger a boycott of KFC and McDonald's by netizens, but it did a wave of promotion for glass handmade hamburgers, which led to a sharp increase in domestic sales. Li Han really doesn't know who the person who posted this post, but he knows why there is this post, which can be regarded as Wall Street's "help".

KFC and McDonald's are not a big problem, but Li Han has a headache in various vegetable markets in China.

For the vegetable market, discounting is indeed a simple and violent method of competition, even if Li Han buys high-quality seafood from Japan in Vegetable Meili, he cannot resist the temptation of discount.

After all, the vegetable market still relies on ordinary people to eat, and this kind of low-cost and high-quality seafood of thousands of yuan can only meet the needs of a small number of people.

And those fresh markets are obviously colluded in advance, with discounts on one, three, five vegetables, two, four or six meats, and discounts on Sundays, and the sum up is that these fresh ingredients are discounted every day of the week.

If the vegetable market is not discounted, there will be a lot less business in the week. After all, those who need to buy their own groceries and cook are either housewives or young people who are living in poverty, and the discount of this one or two yuan is not a lot for them.

Over the course of a week, overall sales at the market fell by nearly 15 percent.

There is no doubt that these brands want to fight with him, and these capitals are surprisingly united this time, because they know very well that the good money must be expelled so that the bad money can survive.

If this problem is not solved, it is still very troublesome, and the profit is secondary, and the key is that the smell of blood will attract more hyenas.

However, the vegetable market cannot solve the problem by discounting, because the contract signed with the farmer is 55 split, and if the discount is made, it will reduce the profit of both parties.

What's more, Li Han doesn't like such a non-technical method.

Jiang Tao was responsible for the establishment of the vegetable market, and he knew all aspects better, so Li Han decided to talk to him.

On October 20, Li Han invited Jiang Tao to the company alone and talked to him about it.

"I've been thinking about it lately, too." Jiang Tao said, frowning and becoming serious: "What do you think of the system of exchanging points for goods in the vegetable market?" ”

"I think it's like this is the system now, right? Recharge 200 and get 20 free, and send points of the same value for consumption, and use the points to exchange for discount coupons or something. Li Han held his chin and asked, "Is there any difference?" ”

"Yes, we changed these high-quality seafood to 'points-only redemption', can't we?" Jiang Tao suggested, "The exchange is 'pre-customized', for example, I choose to exchange 5,000 points for a king crab, and then we go to the Japanese fishermen to book it and then send it directly to their homes, so that we may encourage them to come back for a long time." ”

"Hey, that's a good idea." Li Han held his chin and muttered, "It's just the dividend to customers at the end of the year." ”

Originally, these seafood imported from Japan were received at low prices without middlemen, and the cost would not be very high, including the cost of transportation.

It's just that, in order to make sure you don't lose money, you have to increase the number of points redeemed a little. For example, if you spend 2,000 yuan and you can exchange it for goods worth 300 yuan, then this is still within the profit range.

"Yes, that's what I mean, to give some benefits to those who have been coming to our house for a long time." Jiang Tao said excitedly, "Then set up some exchange goods that require fewer points, so that everyone can experience the benefits of points exchange first." ”

"Well, that's good." Li Han nodded, "I'll leave this matter to you." ”

"Yes." Jiang Tao stood up and said with a smile, "It's just right, the two billion funds you gave before haven't been used up, I haven't thought of how to spend it, but now I have a direction." ”