Chapter Ninety-Three: Internet Celebrity Stores
On the second day of the opening of the dessert shop, there will still be some inexplicable middle-aged people, and after the first day of chaos and confusion, the salespeople in the store will be very comfortable with it today.
Lin Xiaowan is still wandering at the cash register, today Qiao Youan brought two children over, she waited here.
Qiao Youan has never been here, and yesterday's opening was also a gift according to the usual practice, and I was not there.
This is also what Lin Xiaowan meant, the Huo family shows their faces a lot outside, and most people know each other, if she comes and says a few words, she will definitely not be able to watch the excitement with such interest yesterday.
Even if Huo Zheng came here to pick up people last night, the little girl only let him sit in the car and didn't allow him to come down.
Today, Qiao Youan also picked a time with few people, and at three o'clock in the afternoon, he came over with the two little cubs who had taken a nap.
Huo Dabao and Huo Erbao hadn't seen Lin Xiaowan for a while, and as soon as they saw her in the door, they shouted affectionately: "Sister Xiaowan!" ”
Qiao Youan was helpless and funny, and said to the two sons: "You two are just relying on your uncle not to be here, otherwise you will be blamed by your little uncle for calling the wrong name." ”
Huo Dabao grimaced, and then pounced on the cupboard: "Sister Xiaowan, there are so many delicious foods!" You are here every day, can you eat every day? ”
Speaking of this, Lin Xiaowan was excited: "Of course, no one cares, you can eat as much as you want." ”
Huo Erbao took a deep breath and savored the sweet and greasy breath in the air: "We have a summer vacation, can we come over to play every day?" ”
Qiao Youan reminded his son: "I'm afraid it's not possible, the two of you probably won't be free every day during the summer vacation." ”
She asked Lin Xiaowan: "There is a new horse farm in Beichen Oasis, do you want to play?" ”
Lin Xiaowan squatted down and gave Huo Dabao and Huo Erbao the cake and dessert they liked: "But I don't know how to ride a horse." ”
"No, someone will teach you, the horses in the horse farm are all trained, and their tempers are very tame."
Lin Xiaowan had never ridden a horse before, so after thinking about it, she agreed to come down, and then took her aunt and two little nephews upstairs while complaining about all kinds of strange people after the opening.
Lin Xiaowan: "They don't know me, but do they know you?" ”
Now that there is no one upstairs at this time, Lin Xiaowan and her aunt entered the private space allocated to Gu Yuwu, which is the only place on the second floor that is not a half-door curtain, but is covered with a floor-to-ceiling veil, highlighting its difference.
Qiao You'an: "They know me, I may not know them, these people can make eighteen turns when they say a word, and I don't like to deal with them." ”
"It's okay, even if you come to get close to you, you don't have to panic, if you don't want to pay attention to it, just ignore it, it's just some opportunistic tricks."
Lin Xiaowan nodded, knowing in her heart.
When the dessert shop opened, Lin Xiaowan and Zhu Yingyue's plans didn't plan to use the second floor as a special use, but after opening for a period of time, they still took out the second floor separately.
Middle-aged people come and go like flowing water, it's nothing, but I don't know who promoted the dessert shop for them, and suddenly there are a lot of little girls who come to take pictures and check in.
On weekends, there are especially a lot of delicate and beautiful girls, and occasionally there are young and handsome young men in their team, and a few people come to buy a few desserts, buy a pot of tea, and sit around and can chatter for a long time.
And these people who come to check in prefer the second floor, and the location on the second floor is much less than that on the first floor, and they are not always available.
If there is no place on the second floor, then they will sit on the first floor and wait, anyway, they will go up to the second floor, and they will not sit on the first floor.
As a result, the first floor, which is also a place to sit and bask in the sun and enjoy dessert, has turned into a waiting area.
Lin Xiaowan was puzzled by this phenomenon, and after another day of closing, she went upstairs and downstairs a few times, but she didn't find anything special on the second floor.
Zhu Yingyue sent her a tweet with suggestions: [I think we should maybe change the current model, our dessert shop seems to have become a popular local Internet celebrity shop. 】
Lin Xiaowan was even more puzzled and clicked on the tweet.
The source of the tweet is an APP that shares daily life and good things, and it is also a software that has only become popular in the past two years.
It's all hidden advertising, and the content of the shooting needs to be "based on the real thing", and the promoted text is particularly exaggerated, the same template, no novelty and no characteristics, and it doesn't look very sincere.
When she found out that her dessert shop was recommended here, her first reaction was a little unhappy.
It feels like the dessert shop has become cheaper.
This tweet took a picture of the environment on the second floor of the dessert shop, as well as the desserts she ordered and bought, and the words were full of beautiful words, focusing on praising the value, taste and appearance of desserts.
After she closed this article, she searched for keywords again and found that there were many articles promoted.
She asked Zhu Yingyue: [Did you buy advertising and marketing for our store? 】
[Zhu Yingyue: No, I have been looking at the turnover in our store for the past few days, and the sales are very high, and I also know the situation in the store these days, so I am not in a hurry to publicize. 】
[Zhu Yingyue: I also began to pay attention to sharing and promotion in the past two days, and the popularity is relatively high, that is, I sent you this one, I read the content of her previous tweets, most of them are daily life, and I look like a rich lady with a solid family, probably after hearing about the opening, I came over. 】
[Zhu Yingyue: Does Xiao Wan still have an impression? ] 】
There are many young girls who come every day, and Lin Xiaowan is not a person who likes to greet warmly, most of them can't even remember people's faces, let alone have any impressions.
[Lin Xiaowan: No. 】
Zhu Yingyue personally thinks that this is positive marketing, which can take the opportunity to attract a wider range of customers, and feels that there is no need to be too surprised by this.
Lin Xiaowan herself, she thinks that there are already a lot of people now, but the store operation is managed by Zhu Yingyue, and the more customers there are, the more money she can share, so why not do this kind of good thing.
She nodded her head and "uh-huh" in line with the two sounds.
Zhu Yingyue's purpose in sending her a message was not to let her know why there were suddenly more people in the past few days, but to have other plans.
She wants to divide the second floor into different styles of areas, and then turn it into an appointment-based location, no longer just come and go, in addition to the reservation, add the minimum consumption on the second floor, and only members can make reservations.
In this way, if you want to take pictures on the second floor, first of all, you have to be a member of the dessert shop, and you have to become a member every time you book a place.
Ring by ring to make you spend money.
Lin Xiaowan was a little worried about this proposal: "Won't this make our reputation worse?" ”
(End of chapter)