"The essence of a newspaper is advertising!"

Wang Siqi, who was in a hurry, could only say this sentence in a row, but he didn't know that it was this sentence that blurted out that made Zhu Di's interest in the newspaper even stronger.

"What is advertising!"

"Advertisement. It is to advertise widely, all the people who buy the newspaper... You can see the advertisements published by the merchants of all sizes in the capital in the newspapers, and these people will also know in the newspapers that the things sold by these merchants are of high quality and low price, which can bring more customers to the merchants! ”

"What you said... Is it something like the Baoyuan Distillery I saw in the newspaper today? ”

"Back to Your Majesty! Precisely! ”

After Zhu Di heard the affirmative answer, his thoughts drifted far, far away. After a long time, he turned to speak leisurely: "This thing... I know, you go back first, boss, you stay first. ”

Wang Siqi heard Zhu Di open his mouth and let himself go back.

Suddenly felt relieved, bowed and retreated, pretending not to see it, ignoring the blankness that remained in Zhu Gaochi's eyes that were thrown at him.

....

After Wang Siqi left, Zhu Di looked at Zhu Gaochi on the side and said, "Have you ever seen the name behind this newspaper?" ”

"The son is stupid."

"You're not stupid... So many things in the DPRK can be taken care of in an orderly manner, if you can't see it, I don't believe it. ”

"The newspaper has such a meager profit, even with that advertisement. And how much money can you earn? But the story in the newspaper was wonderful enough, as if it were out of the blue."

"It doesn't matter!"

"It is important that .. If it takes time, this newspaper will be spread among the people, and it will be a powerful tool for communication between the court and the people, and it will not only be advertised by businessmen, but also by the court! ”

"If there is any decree of the imperial court, it can also be widely announced through the newspaper! Isn't this much more useful than a notice outside the gates of the Imperial City? ”

"Tell him to do it!"

"I think it's good!"

....

After returning to the East Palace, Zhu Gaochi was still reminiscing about the words in Zhu Di's mouth just now... Yes, the advertisements of the merchants can be publicized through the newspapers, but what about the decrees of the imperial court?

Since ancient times.

There is a saying among the people that "imperial power does not go to the countryside".

In fact, this is not just a statement, but it really exists. The decrees of the imperial court were actually out of reach to most of the people.

The capital is at the foot of the imperial city, and there are many literate people.

The degree of acceptance of the imperial decrees is also relatively high. But what about the more remote corners of the country? How can the people there receive the latest decrees of the imperial court?

The answer is: no!

The imperial power is up to the county, and the smallest official in the imperial court is the county order. After that, there were no more so-called "regular workers", most of them were village leaders, village chiefs and patriarchs.

These people are often local landlords and gentry, and if it is said that the imperial court wants to increase new taxes for the people... I'm afraid that their enthusiasm will be unprecedentedly high, and they will run fast.

But if it is a policy for the benefit of the people, it is difficult to see someone going down to the countryside to explain to the people.

And the newspaper .. The cost is low, and its internal wording is also an easy-to-understand vernacular, which is not good to say. It can be said that as long as you are literate, you can understand the whole vernacular.

Although the common people are still a minority.

But it's better than the current news blockade... Thinking of this, Zhu Gaochi's eyes couldn't help but light up, and he quickly grasped another meaning in Zhu Di's words.

That's this newspaper.

It can also be easily in the hands of the imperial court. It may be said that the imperial court can supervise the content of such a newspaper as what kind of content is printed on it.

"Good stuff.. Good stuff! ”

If Wang Siqi could know what Zhu Gaochi and Zhu Di were thinking, he would probably shout loudly in a hurry: Isn't this the public opinion tool of the Ming Dynasty!

...

On the other side, it's time to eat.

As soon as he arrived outside the Tibetan Flower Pavilion, Wang Siqi saw an old acquaintance... That is Zhao Benchang, but at this moment, Zhao Benchang's face is full of decadence.

followed Wang Siqi for a period of "personal investigation".

It can't be said that it is not fruitful, and it can be said that it is a wasted effort.

Seeing Wang Siqi's carriage slowly hearing the door of the Hidden Flower Pavilion, Zhao Benchang's eyes suddenly lit up, and he hurriedly rushed up and shouted at Wang Siqi loudly: "Lord Wang! Lord Wang..."

Someone was heard shouting at themselves.

Wang Siqi's face suddenly turned black... Boy.. Do you understand private life? Why do you have to find yourself after work, more importantly! How can you call yourself an adult in such a place!

"Lord Zhao.. Why did you take the initiative to come to the Hidden Flower Pavilion today? ”

"Could it be that you want to open it?"

"You can rest assured... I'm still a little thin in this Hidden Flower Pavilion, you just have to play when you go in tonight, and the cost will be on my head."

"Uhhhh

Listening to Wang Siqi's words, even Zhao Benchang, who was a little eager to try in his heart, still explained hesitantly: "That's not the case, I'm just here to find Lord Wang." ”

"Looking for me? That... Lord Zhao, if there is something to do, why don't you say it directly, or let's go in and talk slowly? ”

"This... You can't do it! ”

After waving his hand again and again, Zhao Benchang stumbled and explained his intention: "I heard that on the streets of the capital today, all the newspapers sold everywhere are from the Baoyuan Bureau, and one of them is... "Journey to the West". ”

"I also looked at it today, and after seeing it, I was shocked! I wonder if Lord Wang can introduce me to me, I want to see who wrote these strange books! ”

Feelings: This is a book fan who met the Ming Dynasty..

Wang Siqi said without changing his face: "This matter... I'm afraid it's a bit tricky! Lord Zhao doesn't want to think about it either. Can it be a country farmer who can create such a wonderful work? Can it be an idle person? ”

"That must not be."

"Do you want to know what's written in the next chapter?"

"Yes!"

"Okay.. Then I'll tell Lord Zhao now.. It is written on the back that Sun Wukong occupies the mountain as the king, and the number is the Monkey King. Suffering from the lack of a blade, he went to the Dragon Palace of the East China Sea to ask for it, and the Dragon King and his brother gave him a wishful golden hoop stick..."

"And then?"

Just listening to the light in his eyes, Zhao Benchang, who was full of relish, suddenly heard that Wang Siqi was stuck and no longer talked, and couldn't help but be a little puzzled, who expected Wang Siqi to smile and said: "Later..?" ”

"The ?.. in the back I don't know! ”

"Let's go!"

"Life is just two words... Comfortable, and two more words. Consume! Do you want Lord Zhao to come along? ”