Chapter 116: Copycat Newspapers

It was autumn, and the air was a little cool.

The popularity of "Beijing Daily" has made many people hidden in the shadows ready to move, and many people feel that since this business can make money, there must be merit.

Riding in a sedan chair, as soon as he arrived outside the newspaper office, Wang Siqi was surrounded by many people.

"This merchant has come to the newspaper office to place an advertisement? You don't know... This "Beijing Daily" is really black-hearted, and if you print a tofu block on the newspaper, you dare to ask you for a few hundred taels of silver a day! ”

"If you choose our other newspapers, the same printing, the same can play a role in publicity, and it only costs one hundred taels of silver to publish three issues in a row, I don't know how much cheaper than the "Beijing Daily"!"

Hear the words of several people.

Even Wang Siqi was stunned for a moment, did he encounter a business robbery?

Seeing that the man didn't recognize him, Wang Siqi looked at the other party with interest and said, "I don't know what the name of your newspaper is?" ”

"Beijing Daily"

"Shhhh What about you? Turning his head, Wang Siqi looked at the other person.

"Dajing Daily!"

"Shhhhh

This operation, which is comparable to a cottage, makes Wang Siqi can't help but feel that the wisdom potential of the Ming businessman is simply unlimited, and he has just figured out the profit model of the newspaper here, and someone has already begun to grab business over there.

"I don't know you.. How big is the advertisement? ”

"Publish a fart!"

Wang Siqi, who was not angry, waved his sleeves and walked straight into the newspaper bureau, and now the newspaper bureau has formed a front desk reception and a backstage workshop model in a short period of time from the original small door and small courtyard.

"Wang. Lord Wang.."

"What about Jiang Wenhuan?"

"Master Jiang is here.." When the little official of the newspaper bureau saw Wang Siqi's gloomy face, he immediately felt bad in his heart, so he hurriedly went to find someone.

Big horses sit in the newspaper bureau with a knife.

Wang Siqi couldn't help but start thinking.. "Beijing Daily" is still the No. 1 newspaper in Beijing, and the number of small newspapers that can be sold in Beijing every day can be said to be only a handful, and Wang Siqi knows that the most important thing for newspapers is scale effect.

Only by generating a large enough scale effect and using enough influence.

to be able to fight a bloody way out of the fierce competition... But the core of a newspaper isn't just about business.

...

After a while, Jiang Wenhuan walked quickly.

After seeing Wang Siqi, he hurriedly said, "Lord Wang.."

"What did you Jiang Wenhuan do in the newspaper bureau? Nowadays, copycat newspapers of all sizes in the capital are flying all over the sky, and even the door of the newspaper bureau is full of people from other newspapers, blocking the merchants who come to us to advertise? That's what you do at the newspaper office? ”

Wang Siqi was furious, and Jiang Wenhuan's face was full of embarrassment.

I had to quickly explain: "Lord Wang.. The space that can be advertised in each issue of "Beijing Daily" is limited, but I don't know how many Beijing businessmen are looking for us to publish newspapers now. Now if you want to advertise in the Beijing Daily, you have to wait for two or three months. ”

"It's not that you don't care, but even if you manage it... Let's also give these merchants the money they can't take! ”

Jiang Wenhuan is bitter in his heart!

The popularity of "Beijing Daily" was something he didn't expect, and the rapid response of the merchants in Beijing was also something they didn't expect.

It's good now.. If it weren't for the relationship between "their own family", Zanghua Pavilion and Baoyuan Distillery would have to queue up if they wanted to advertise in the "Beijing Daily".

Listening to Jiang Wenhuan's words.

Wang Siqi was also stunned. Then he said: "How many copies can the Beijing Daily sell today, but has there ever been a backlog of newspapers that cannot be sold? ”

"Backlog? Lord Wang.. We don't have enough newspapers to sell every day! There are now second-hand dealers in the whole capital who specialize in dumping our newspapers, and the newspapers sold in the morning have been read... In the evening, and even the next day, someone will take it back from the people who bought the newspaper and take it out again and sell it again! ”

"Someone buys it?"

"That's a lot!"

Obviously, the top priority now should be to expand the number of newspapers printed by the newspaper bureau every day, Wang Siqi pondered for a while and then spoke: "Send someone out to find a book printing workshop the size of the capital. Make a price and buy them.. If you don't sell it, you will smash it with silver! If you don't sell it again, give me the money and dig them up." ”

The matter of treasure banknote printing is the top priority, and the use of leisure time to pull out those craftsmen who originally printed treasure banknotes to print newspapers can not only create income for the treasure source bureau. More importantly, it can improve the living conditions of these craftsmen.

So all the craftsmen have never complained.

After all, everyone's life is better now than before, I don't know how many times, but Wang Siqi knows that there will be problems after a long time... Under the system of the Ming Dynasty, these craftsmen could only work in the Baoyuan Bureau.

But if Wang Siqi gives the price code is not enough.

In the future, no matter how much technology the Baoyuan Bureau has produced internally, it will flow out of the mouth of the craftsman like a screen again, which Wang Siqi himself sees very clearly.

"The newspaper space can't be expanded anymore... Otherwise, can we still call it "Beijing News"? It's just called "Beijing Advertising Collection", it's rare and expensive... Being sought after by the merchants in the capital just proves the viability of the newspaper. ”

"One more thing."

Jiang Wenhuan was stunned for a moment, and then said, "Lord Wang, it's okay to say it. ”

"Do you know what happened yesterday?"

Listening to Wang Siqi's words, Jiang Wenhuan's memory of yesterday was instantly retrieved like opening the floodgates, and he lowered his head a little embarrassed and said, "The lower officials know.."

"If you know, what's the big deal? But why didn't I read about it in the newspaper today? ”

"Are you pressing it down?"

"Yes.."

"What are you doing with it?"

"It's also said that this matter should be published in our newspaper... But after all, it's Lord Wang's business, and I really don't dare to make a decision by myself, so I'll say no! ”

"Really?"

"Yes.."

"No, that's right! Some things can be written, some things can be registered, but some things cannot be written, cannot be registered... You have to understand the sensitivity in this! Wang Siqi patted Jiang Wenhuan on the shoulder, obviously very satisfied with Jiang Wenhuan's approach.

"Starting today, I will make every effort to collect lace news in the entire capital, except for the layout of "Journey to the West", I think it can be reduced!"

"Give me the impact of this matter!"

"Xia Guan understands!"