Chapter 168: Price War
Su Cheng's analysis of the situation and the battlefield is very clear, forward-looking and aggressive.
Even if Su Cheng really brought an investment of 100 million US dollars to Xinzheng Dock, Xinzheng Dock would not be able to maximize the investment benefits and distribute them reasonably.
Either stay on the books.
Either that, buy a boat.
But.
How many boats can you buy for $50 million?
Not to mention the whole Xiangcheng.
Even if it is a business of half of the Yangtze River, it will not need so many boats at all.
And cutting the $100 million by half, $50 million, is just right for Xinzheng Dockyard.
Thirty million dollars to buy a boat.
20 million US dollars as a reserve fund to fight a price war with Zhang Tianmao.
It's easy to eat more than 75% of Xiangcheng's share.
The three of them highly recognized Su Cheng's ability.
Immediately afterwards, the three of them had a full discussion on the change of share holdings.
After negotiation, Su Cheng's funds can account for 85% of the shares in Xinzheng Dock.
Yan Wan's stake was diluted to five percent.
The shares of Lu Liangji and Wu Yuefang were diluted to 10 percent.
Don't look at their stake less.
But shares are worth more.
From the initial investment of about 10 million, it has now increased several times more.
Yan Wan is even more exaggerated.
She originally took management, technology, and contacts as 5% of the cadre shares, and did not invest funds, but only served as the general manager, participated in decision-making, and was responsible for the promotion and operation of large and small projects.
Although Lu Liangji's shares are small, the company has adopted the structural model of AB share division when Su Cheng invested in the new capital last time.
Lu Liangji's voting rights of one share, top Su Cheng's 100 shares.
In the final analysis.
The number of votes in Lu Liangji's hand is still more than that of Su Cheng.
Plainly.
Although he has a small number of shares, he still controls the company and has the right to speak.
But this right to speak is not as absolute as before, and it is necessary to refer to the opinions of Su Cheng, the major shareholder.
If Su Cheng is unhappy, he will withdraw his investment directly, and the entire company will be finished.
"Mr. Su, do you think we can accept this distribution?" Lu Liangji asked.
"Yes, I'm fine." Su Cheng nodded.
He didn't care about the walnuts and dates.
Su Cheng's goal is to build a business empire, not just a single industry.
Don't put all your eggs in the same basket.
Only by multi-dimensional development can we achieve this life goal faster and more steadily.
Even if one industry is strongly impacted, and the other industries make a lot of money, they still won't lose money.
This is called hedging in finance.
"Okay, then let's change the shares according to this distribution."
After the dust settled on the shares, Lu Liangji began to introduce to everyone the results he had achieved this time abroad.
"This time I went out very smoothly, the original plan was one to two weeks, but I didn't expect to come back in six days."
Lu Liangji stayed in Europe for the first four days, and then went to North America for the next two days, where he met with many big bosses and terminal bosses, and basically determined the docking problems and maintenance of the port, and refueling at sea.
"I have applied to the International Transport and Trade Bureau for the route, and I will be able to come down in these two days."
The two routes developed by Lu Liangji are both important routes.
One is through the South China Sea, take the Cape of Good Hope, and go straight to Amsterdam.
The other crosses the Pacific Ocean and takes the route of North America.
We can handle building materials, wood, porcelain, and a variety of goods and containers.
"The next winter is coming, it is the peak season for coal trade, we have to mobilize all our forces and start digging coal bosses to use our ships."
At this time, Yan Wan raised a question.
"Mr. Lu, we don't seem to have such a high transportation capacity......"
Yan Wan immediately grasped the crux of the problem, the ability is really not blown out, and taking five percent of the shares is not for nothing.
"Don't worry."
Lu Liangji elaborated on his three-step plan.
First, the official opening of the route.
Second, to solicit orders mainly from coal bosses.
Third, brainless to improve transportation capacity.
These three steps can be carried out at the same time, without interfering with each other, but complementing each other.
"I've paid attention to the ship, there are a lot of abandoned ships in southern Europe, the price is low, and the quality is better than our domestic ships, basically freighters that have been eliminated, but they are good things for us."
"On the southern European side, these ships are sold as scrap iron, and the ton counts as money."
"However, the procedures may be troublesome for ten days and half a month, and these will not be affected, small problems."
"Except for the money to buy the boat, the remaining funds are enough to beat Zhang Tianmao all of a sudden."
The price war is a tug-of-war and a protracted war in the eyes of others.
But after all, it is based on the fact that the strength of the two sides is about the same.
Zhang Tianmao's own weakness is that his cash flow is insufficient, and it is best to beat the other party out of breath at once, and he will never be able to return to the sky.
In this way, you can not only end the battle as soon as possible and seize market share, but also save yourself money on the price station.
An ordinary small commodity, the general situation is that you sell it for $50 and I sell it for $48.
It's just a way to play a price war.
If the strength and quality are crushed by the other party, this kind of win.
But if you want to grab market share quickly, you can't use this method.
A stuffed animal, you sell it for $50, right?
I sell it directly for $8.
How do you fight me?
"Mr. Lu, we missed a thing, the company is still in a lawsuit."
"Just eat it, and we won't go public for financing."
"Don't worry, I'll get the best lawyer to fight with them, and it won't be at least six months before the case is opened and the verdict is announced." Wu Yuefang has already contacted the lawyer team.
"Six months later, Zhang Tianmao's company is still talking."